Burberry Group plc Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/13/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Burberry Group plc. is a British luxury brand company. They are specialized in Design, Marketing and Retail-led strategies, Digital Focus and integration, Channel Diversity: Retail, Digital Commerce, Wholesale and Licensing, Multi-category Competency: Non-apparel, Womenswear, Menswear and Childrenswear & Global Reach and Balance.

Note: Business Summary has been adapted from the Company's website.

Address: House Horseferry Rd, London, SW1P 2AW, United Kingdom
Tel: (44) 20 3367 3000
Fax: (44) 2073182666
Website: https://www.burberry.com/
General Email: investor.relations@burberry.com

EMAIL PROFILE

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STATISTICS

FOUNDED

1856

EMPLOYEES

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ANNUAL SALES

$2,448,830,482

CORPORATE FAMILY [1]

COMPETITORS [15]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [21]

Tel: (44) 20 3367 3000

NAME/EMAIL TITLE MORE INFO

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President & Chief Creative Officer

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Chief Executive Officer

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COO & CFO

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Chief Financial Officer

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Chief Information Officer

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Chief Marketing Officer

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Chief Merchandising Officer

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Chief People Officer

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President, Asia Pacific

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EVP, Corporate Resources

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SVP, Architecture

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SVP, Digital Commerce & Digital Marketing

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SVP, Integration, Global

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Senior Vice President

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Head, Europe, Middle East, India & Africa

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Senior Manager, Engagement Marketing

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Senior Manager, Engagement Marketing, EMEIA

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Senior Project Manager, Digital

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Project Manager, Digital

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Manager, Development

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Analyst, Planning

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AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

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United Kingdom

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United Kingdom

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Sweden

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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