BlackRock, Inc. Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 2/24/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

BlackRock is an Investment Management and Risk Management firm. They also provide Advisory Services to Institutional and Retail Clients worldwide.

Note: Business Summary has been adapted from the Company's website.

Address: 55 E 52nd St, New York, NY 10055
Tel: (212) 810-5300
Fax: (212) 935-1370
Website: https://www.blackrock.com/
General Email: invrel@blackrock.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1998

EMPLOYEES

Start a Free Trial to View

ANNUAL SALES

$11,197,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $11,197 $10,849 $9,969 3% 8%
Gross Profit $11,197 $10,849 $9,969 3% 8%
Operating Income $4,460 $4,242 $3,646 5% 16%
Net Income $3,345 $3,294 $2,932 1% 12%
Gross Margin 100% 100% 100%
Operating Income Margin 39% 39% 36%
Net Income Margin 29% 30% 29%
Cash and Cash Equivalents $6,231 $6,001 $4,551
Total Debt $4,930 $8,311 $7,308
Total Assets $225,261 $239,792 $219,873
Total Liabilitites $196,294 $212,391 $193,359
Stakeholder's Equity $28,503 $27,366 $26,460

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
11% = 29.9% x 0.0 x x 7.9 x

CORPORATE FAMILY [0]

COMPETITORS [21]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [90]

Tel: (212) 810-5300

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

Vice Chairman

Sign In   or    Start Trial to View

President

Sign In   or    Start Trial to View

Senior Managing Director & CMO

Sign In   or    Start Trial to View

Senior Managing Director

Sign In   or    Start Trial to View

Managing Director, Chief Accounting Officer & Finance Director, Global

Sign In   or    Start Trial to View

Chief Investment Officer, Global Fixed Income & Managing Director

Sign In   or    Start Trial to View

Managing Director & Treasurer, Global

Sign In   or    Start Trial to View

Managing Director & Head, Factor Investing Strategies

Sign In   or    Start Trial to View

Managing Director & Head, Corporate Communications, Global

Sign In   or    Start Trial to View

Managing Director & Head, Corporate Communications, Americas

Sign In   or    Start Trial to View

Managing Director & Head, Brand, Global

Sign In   or    Start Trial to View

Managing Director & Head, US Retail Asset Allocation, MAPS

Sign In   or    Start Trial to View

Managing Director, Head, Singapore Country & Beta Strategies, APAC

Sign In   or    Start Trial to View

Managing Director & Head, US Wealth Advisory

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

Chief Operating Officer

Sign In   or    Start Trial to View

CIO, Japan

Sign In   or    Start Trial to View

CMO, EMEA

Sign In   or    Start Trial to View

Chairman, BlackRock Capital Investment Corporate

Sign In   or    Start Trial to View

CEO, BlackRock Capital Investment

Sign In   or    Start Trial to View

Managing Director, Corporate Communications & Head, Executive & Internal Communications, Global

Sign In   or    Start Trial to View

Managing Director, iShares Global Business Intelligence

Sign In   or    Start Trial to View

Managing Director, Institutional, EMEA

Sign In   or    Start Trial to View

Managing Director, Global Digital

Sign In   or    Start Trial to View

VP & Portfolio Manager

Sign In   or    Start Trial to View

VP & Event Manager

Sign In   or    Start Trial to View

VP, Digital Strategy

Sign In   or    Start Trial to View

VP, Digital

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Video Production, Global

Sign In   or    Start Trial to View

VP, Digital

Sign In   or    Start Trial to View

VP, Corporate Communications

Sign In   or    Start Trial to View

VP, Brand & Advertising

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, US Wealth Advisory Product Marketing

Sign In   or    Start Trial to View

VP, iShares Brand & Advertising

Sign In   or    Start Trial to View

VP, Digital, Global

Sign In   or    Start Trial to View

VP, SMA & Managed Accounts

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Product Management

Sign In   or    Start Trial to View

VP, Media Planning & Buying

Sign In   or    Start Trial to View

VP, Corporate Communications

Sign In   or    Start Trial to View

Head-Event Mgmt-Global & Dir

Sign In   or    Start Trial to View

Head, Business Management, Technology & Operations & Director

Sign In   or    Start Trial to View

Head, Creative Services & Director

Sign In   or    Start Trial to View

Senior Strategist, Investment & Head, Model Portfolio & Solutions Business

Sign In   or    Start Trial to View

Head, Cash Management, Global

Sign In   or    Start Trial to View

Head, iShares Global Brand & Advertising

Sign In   or    Start Trial to View

Head, Retail & iShares, Global

Sign In   or    Start Trial to View

Head, Corporate Services

Sign In   or    Start Trial to View

Head, Media, Global

Sign In   or    Start Trial to View

Head, Marketing, Latin America & Iberia Regional

Sign In   or    Start Trial to View

Head, iShares

Sign In   or    Start Trial to View

Head, Marketing & Communications, Global

Sign In   or    Start Trial to View

Head, Human Resources, Global

Sign In   or    Start Trial to View

Head, Business Operations & Technology

Sign In   or    Start Trial to View

Head, Global Ishares Business

Sign In   or    Start Trial to View

Deputy Head, Global Institutional Marketing & Director

Sign In   or    Start Trial to View

Art Director & Senior Graphic Designer

Sign In   or    Start Trial to View

Director, iShares Brand & Advertising

Sign In   or    Start Trial to View

Director

Sign In   or    Start Trial to View

Director, Corporate Communications

Sign In   or    Start Trial to View

Director, Corporate Communications

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Sourcing & Vendor Management

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Partner Marketing

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Marketing Manager, iShares

Sign In   or    Start Trial to View

Event Manager

Sign In   or    Start Trial to View

Manager, Database Marketing, Digital Marketing

Sign In   or    Start Trial to View

Analyst, Digital Marketing

Sign In   or    Start Trial to View

Planner, Event

Sign In   or    Start Trial to View

Deputy COO

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Brazil

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

DIGITAL ADS

Powered By

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com