Bacardi USA, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Bacardi USA is a spirits company. They produce, market and distribute a variety of internationally recognized premium spirits. Their portfolio includes Rum, Vodka, Whisky, Gin, Vermouth and Tequila products.

Note: Business Summary has been adapted from the Company's website.

Address: 2701 Le Jeu Rd, Coral Gables, FL 33134-5014
Tel: (305) 573-8511
Fax: (305) 573-7507
Website: www.bacardiusa.com
General Email: info@bacardi.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1944

EMPLOYEES

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CORPORATE FAMILY [3]

COMPETITORS [2]

BRANDS OWNED [16]

INDUSTRY CODES

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KEY CONTACTS [71]

Tel: (305) 573-8511

NAME/EMAIL TITLE MORE INFO

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Vice Chairman

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Chief Communications Officer, Bermuda

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Regional President, North America

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SVP, Strategic Planning & Business Development

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VP, Procurement, Americas

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VP, Consumer & Commercial Insight, Global

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VP, Travel Marketing

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VP, Rums, Global

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VP & Brand Managing Director, Gin & Prestige Brands

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VP, Strategy, Insights & Analytics, Global

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VP, Marketing, Whisky & Tequila

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Head, Consumer Insights

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Senior Director, Commercial Strategy, North America

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Regional Director

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Regional Director

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Brand Director, Whisky & Tequila

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Marketing Director

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Brand Director, Rums

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Sales Director

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Brand Director, Rum

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Brand Dir-Grey Goose Vodka

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Director, National Accounts On Premise

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Director, Advertising & Promotions Procurement

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Director, Commercial Insights

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Director, Shopper Marketing

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Director, Global Rums

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Director, Creative, NAM

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Director, Pricing & Promotions Strategy

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Director, Commercial Planning, Activation & National Accounts

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Director, Commercial Finance

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Director, Indirect Procurement Strategy, Global

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Regional Manager

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Senior Brand Manager, Bombay Sapphire

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Senior Manager, Customer Marketing Americas, Global Travel Retail

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Senior Brand Manager, Martini & Rossi

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Senior Brand Manager, Scotch Whisky

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Senior Brand Manager

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Senior Brand Manager, St, Germain, Benedictine, B&B

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Senior Brand Manager, Global

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Senior Brand Manager, Grey Goose USA

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Senior Manager, Customer Performance Analytics

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Senior Manager, Consumer Insights

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Senior Brand Manager, D'Usse Cognac

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Senior Manager, Consumer Insights & Cross, Portfolio

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Senior Brand Manager

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Brand Manager, Bombay Sapphire

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Brand Manager, Grey Goose

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Brand Manager, Rums

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Brand Manager

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Brand Manager, Bacardi Rums

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Brand Mgr-Whisky

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Brand Manager

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Category Manager, Print & Secondary Packaging

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Manager, Channel Marketing

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Manager, Shopper Marketing

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Manager, Accounts, National

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Manager, POS Management & Communications

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Manager, Creative, Grey Goose

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Manager, Operations Innovations

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Manager, Field Marketing & On Premise

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Manager, Creative

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Manager, Trade Marketing

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Assistant Brand Manager, Grey Goose

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Assistant Brand Manager, Bacardi Rums

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Assistant Brand Manager, Tequila

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Regional Marketing Director, Asia, Middle East & Africa

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Senior Finance Manager

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Key Account Manager, Cruise On-Premise, International

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Administrator, Cognos System

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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