AT&T Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2016 Q2 2016 Q1 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

AT&T Inc. is a communications holding company that provides services in the U.S. and around the world. With a powerful array of network resources, the company provides wireless, Wi-Fi, high speed Internet, voice and cloud-based services.

Note: Business Summary has been adapted from the Company's website.

Address: 208 S Akard St, Dallas, TX 75202
Tel: (210) 821-4105
Fax: (210) 351-2071
Website: https://www.att.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1984

EMPLOYEES

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ANNUAL SALES

$146,801,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2015 2014 2013 2015 CHANGE 2014 CHANGE  
Revenue $146,801 $132,447 $128,752 10% 2%
Gross Profit $79,755 $72,302 $77,561 10% -6%
Operating Income $24,785 $12,212 $30,752 102% -60%
Net Income $13,345 $6,442 $18,418 107% -65%
Gross Margin 54% 54% 60%
Operating Income Margin 16% 9% 23%
Net Income Margin 9% 4% 14%
Cash and Cash Equivalents $5,121 $8,603 $3,339
Total Debt $126,151 $81,834 $74,788
Total Assets $402,672 $296,834 $277,787
Total Liabilitites $280,001 $207,118 $186,799
Stakeholder's Equity $122,671 $89,716 $90,988

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 9.1% x 0.4 x x 3.3 x

CORPORATE FAMILY [11]

BRANDS OWNED [6]

INDUSTRY CODES

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KEY CONTACTS [210]

Tel: (210) 821-4105

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Chairman & CEO

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Finance Director, Consumer Broadband Marketing

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CMO & EVP, AT&T Entertainment Group

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CMO, AT&T Business Solutions

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Chief Strategy Officer

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Chief Sustainability Officer & SVP, Public Affairs

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Chief Brand Officer

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Senior EVP & Officer, Marketing, Global

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President & CEO, AT&T Mobility & Consumer Operations

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President, AT&T Foundation & Assistant VP, Social Innovation

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President, Kentucky

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President, Illinois

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President, AT&T Tennessee

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President, Retail Sales & Service

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Regional President, Northeast

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CEO, Mexico

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SVP, Marketing & Global Strategy

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SVP, Corporate Communications

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Regional Vice President, Data Customer Insights Platform

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VP & Head, Marketing

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Vice President

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VP, Federal Regulatory

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VP, Federal Regulatory

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Vice President

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VP, Human Resources

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VP, Partnerships & Alliances

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Head, Human Factors & Specialist, User Experience

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Head, Marketing Communications & Design

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Head, Finance, AT&T Consulting

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Head, Business Development & Product Strategy, AT&T AdWorks

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Assistant VP, Public Policy

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Assistant VP, Mobility Sales & Operations, East Louisiana

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Assistant VP

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Executive Director, Media Services

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Executive Director, Entertainment Group Marketing

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Executive Director, Fiber Building Project

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Executive Director

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Executive Director, Solutions & Service Realization

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Executive Director, AT&T University

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Executive Director, Investor Relations

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Director

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Director, Business Development, Public Safety Solutions

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Director, Communications, National US Hispanic & Diversity

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Director, Communications

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Director, Marketing Communications & Markets Advertising, Global

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Director, Lab

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Director, Ecosystems & Innovation

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Director, External Affairs, Statewide

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Director, Product Management & Electronic Sell Through

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Director, Sponsorships

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Director, Public Affairs, Corporate Citizenship & Sustainability

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Director, Indus Internet of Things Solutions

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Assoc Dir-Corp Sponsorships & Sr Mgr

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Associate Director, Corporate Sponsorships

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Associate Director, Consumer Marketing, Acquisition & Retention

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Area Manager, Market

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Area Manager, Centers Technology Support

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Senior Brand Manager

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Senior Manager, Product Marketing, U-verse & DIRECTV

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Senior Manager, Online Marketing

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Senior Manager, Public Relations, Global Media Relations

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Senior Manager, Product Marketing, AT&T Services, Inc.

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Account Manager, AT&T Global Client Group, Global

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [21]

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

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  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Google Inc.

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Google Inc.

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