Full Service Agency
Ogilvy & Mather
BUSINESS SUMMARY
David Ogilvy famously said, "We Sell. Or Else." These words sound simple, but are deeply meaningful to us. For over 60 years, Ogilvy & Mather has helped to build some of the most valuable brands in the world, including American Express, BP, IBM, Dove, Nestle, Unilever and Louis Vuitton. We aspire to be recognized as the leader in both creativity and effectiveness. This ambition is called "The Twin Peaks." We place importance on creative awards won for our clients, but we equally value effectiveness awards, and most of all, we value work where the two combine. Ogilvy & Mather Worldwide is a global, multi-discipline communications network, with some 18,000 professionals in 172 cities and six main specialist practices. From some 25 years ago, we set out to create a business that would be not just an advertising agency, but a truly integrated firm that brings together direct marketing, digital, public relations and activation under one roof. We believe in deep integration of our diverse capabilities, but not at the expense of offering the best individual discipline expertise in the market. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking - at a consulting and strategy level. With over 4,000 specialists in digital, digital is across everything we do at Ogilvy, transforming all the disciplines in which we operate. We have special expertise in the growing practices of social and mobile.
STATISTICS
FOUNDED
1948
EMPLOYEES
18,000
| NAME/EMAIL | TITLE | ||
|---|---|---|---|
| Carla Hendra
|
Vice Chm-Worldwide | ||
| Jeffrey Bowman
|
Partner & Dir-Mktg Strategy | ||
| Brandi Pitts
|
Partner & Dir-Mktg Strategy | ||
| Roxanne Ong
|
Partner-CRM Strategy | ||
| Chris Apostle
|
Sr Partner & Mng Dir | ||
| Darren Kapelus
|
Sr Partner & Grp Mng Dir | ||
| Robert Schwartz
|
COO, Sr Partner & Mng Dir-Worldwide | ||
| Lauren Crampsie
|
Sr Partner & CMO | ||
| Colin Mitchell
|
Chief Strategy Officer-North America | ||
| Steve Simpson
|
Chief Creative Officer-North America | ||
GENERAL INFO
636 11th Ave
New York, NY 10036
Tel: (212) 237-4000
Fax: (212) 237-5123
| Aetna (B2B Marketing, CRM, Collateral, Digital Marketing, Email Marketing, Newsletters, Trade Shows) |
KEB Korea |
||||
| AIU |
Kimberly-Clark (Adult & Feminine Care, Baby, Campaign: "Generation Know", Campaign: "Great American Try-On", Campaign: "Guard Your Manhood", Child Care, Depends, Huggies, Kotex, Lead Creative, Poise Hourglass, U by Kotex) |
||||
| American Chemistry Council, Inc. |
Lenovo Group (2005) (Lenovo.com, ThinkCenter Desktop Computers, ThinkPad) |
||||
| American Express (1963) (American Express Card, BLUE Card, Campaign: "Talking Tags", Campaign: "The Membership Effect", Centurion Services, Corporate Card, Delta SkyMiles, Gold Card, Green Card, Membership Rewards, OPEN: Small Business Services, Platinum Card, Travelers Cheques, Tribeca Film Festival (Sponsorship), US Open (Sponsorship)) |
LVMH, Inc. (Louis Vuitton) |
||||
| American Red Cross |
Mattel (1954) (Barbie Girls Dolls, Large Dolls) |
||||
MARKET SPECIALIZATION [146]
| MEDIA FOCUS | ||
|---|---|---|
| Above-the-Line | ||
| Affiliate Marketing | ||
| Alternative Advertising | ||
| Below-the-Line | ||
| TARGET MARKETS | ||
|---|---|---|
| Affluent Market | ||
| African-American Market | ||
| Asian Market | ||
| Bilingual Market | ||
| Business-To-Business | ||
| KEY SERVICES | ||
|---|---|---|
| Advertising | ||
| Advertising Specialties | ||
| Brand Development & Integration | ||
| Communications | ||
| Consulting | ||
| INDUSTRY FOCUS | ||
|---|---|---|
| Agriculture | ||
| Arts | ||
| Automotive | ||
| Aviation & Aerospace | ||
| Commercial Photography | ||
