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Welcome to the new REDBOOKS Notes feature!
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Full Service Agency
This profile last updated 2/22/17. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
kbs+ is an advertising agency that creates modern engagement platforms that drive transformational growth for their clients. Their approach is characterized by integrated, accountable teams that focus on getting to the heart of what matters quickly, and then move on to making real, executable and compelling programs that can make a difference. Ideas are only truly great if they are conceived and deployed fast enough to give clients a competitive advantage. That's why the agency practices Speed to Genius - high velocity problem solving to create ideas, programs and products that deliver transformational business growth.
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| Ad Council
(Campaign: "Adopt US Kids", Ice Cream, The Bird)
| Adopt Us Kids
(NFL: Game-Changing Moments, 60s)
| American Express
| AOL Inc.
|| Applebee's International, Inc.
| Armani Jeans
(Interactive, The Room)
| Atlantic Media
| BMW of North America (North America's Creative Agency of Record)
(3-Series Sedan, BMW EVolve App, BMW M2, BMW X1 SUV, BMW i3, BMW i8, Campaign: "A Window Into the Near Future", Campaign: "BMW Innovations", Campaign: "Chapter 1: The New City", Campaign: "Cute Cottage", Campaign: "Hello Future", Campaign: "How We'll Learn To Stop Worrying and Love the Future", Campaign: "Looking Forward", Campaign: "Newfangled Idea", Campaign: "Road Home", Campaign: "SHHH", Campaign: "Sightings ", Campaign: "The Future Just Isn't What it Used to Be", Creative Advertising, Snowchat, Strategy, TV, X3 Crossover, X4 SUV, X5)
| Boar's Head
| Capital One Financial Corporation
|| Church's Chicken
| Coca-Cola Refreshments USA, Inc.
| GAP, Inc. / Banana Republic / Old Navy
(Campaign: "If I Had Google Glass", Google Glass)
| Hero/Whitewave (2008)
| Jay-Z Gold
| Keds LLC
(Creative, Digital, Retail, Strategy)
| Kwittken + Company
| Monster.com (Agency of Record)
|| NetJets, Inc.
| Nike SB
|| Prestige Brands
| Prostate Cancer Foundation
| Red Robin Gourmet Burgers, Inc
(Creative, TV, Video)
| Rolls-Royce North America, Inc.
| Simmons Bedding Co.
(Beautyrest, Campaign: "Dream in Black", Campaign: "Look Out World", ComforPedic, Creative, Digital, Global Marketing, Social, TV)
| Stanley Black & Decker
(Bostitch, Dewalt, Digital, Porter Cable)
| The Steak 'n Shake Company
|| TE Connectivity (Global Agency of Record)
(Campaign: "What A Sensor Sees")
| The Vanguard Group
| VDA: Verband der Automobilindustrie
| Victoria's Secret PINK
| Windstream Corporation (Agency of Record) (2006)
|Brand Development & Integration|
|Customer Relationship Management|
|MDC Partners Inc.||PARENT||New York, NY||5,690|
|KBS+||Current||New York, NY||300|
|The Media Kitchen||Child||New York, NY||65|
|72andSunny||Sibling||Playa Vista, CA||150|
|Allison & Partners||Sibling||New York, NY||15|
|Allison & Partners||Sibling||Scottsdale, AZ||12|
|Allison & Partners||Sibling||San Francisco, CA||106|
|Allison & Partners||Sibling||Los Angeles, CA||15|
|Allison & Partners||Sibling||San Diego, CA|
|Anomaly||Sibling||New York, NY||55|
|Anomaly||Sibling||London, United Kingdom|
|Antidote 360||Sibling||New York, NY|
|Assembly||Sibling||New York, NY||80|
|Bryan Mills Iradesso Corp.||Sibling||Toronto, Canada||50|
|Concentric Pharma Advertising||Sibling||New York, NY||10|
|CP+B||Sibling||Coconut Grove, FL||1,000|
|Doner||Sibling||Playa Vista, CA||25|
|Doner, London||Sibling||London, United Kingdom||45|
|Forsman & Bodenfors||Sibling||Stockholm, Sweden||300|
|Hello Design||Sibling||Culver City, CA|
|HL Group||Sibling||New York, NY|
|Laird+Partners||Sibling||New York, NY||70|
|MDC Partners||Sibling||Toronto, Canada||12|
|Redscout LLC||Sibling||New York, NY||50|
|Sloane & Company LLC||Sibling||New York, NY||25|
|Source Marketing LLC||Sibling||Norwalk, CT||115|
|Team Enterprises, Inc.||Sibling||Fort Lauderdale, FL||105|
|Varick Media Management||Sibling||New York, NY|
|Veritas Communications, Inc.||Sibling||Toronto, Canada||30|
|Veritas Inc.||Sibling||Toronto, Canada||10|
|VITRO||Sibling||San Diego, CA||75|
Page Likes: 3,360
Talking About: 28
TV & Cinema: Lose The Bun January 09, 2017
.....So, Red Robin is offering diners the option to have any burger Wedgie Style’ (replacing the bun with lettuce) in this Lose The Bun campaign. Agency: KBS++' Media: TV Сlient: .....
People In This Article: Angela Denise , Cindy Hoffman , Debra Maltzman , Emily Robbins , Jeff Dirdack , Jenny Read , Meredith Young , Mike Mierz , Mitch Katz , Patrick Scissons , Stephanie Del Rosal , Vic Barczyk
See all 1 articles on January 09, 2017.
TV ad: BMW: Built For Gold August 03, 2016
Each year, BMW meets with a variety of Olympic teams to determine where the greatest need and opportunity for positive impact exists. For the 2016 Rio Olympic games, BMW is putting its support behind the Paralympic track athletes with the goal of...
See all 1 articles on August 03, 2016.
Interactive ad: BMW: Eyes On Gigi Hadid April 25, 2016
KBS++, Toronto has created this interactive campaign featuring Gagi Hadid, driving the all new BMW. Category: Automotive Client: BMW Agency: KBS++, Toronto Chief Creative Officer: Jonathan Mackler Chief Creative Officer: Dan Kelleher Executive...
See all 1 articles on April 25, 2016.
BMW: Eyes on Gigi April 18, 2016
Advertising Agency: KBS++, USA Chief Creative Officers: Jonathan Mackler, Dan Kelleher Executive Creative Director: Paul Renner Senior Art Director: Nigel Gross Senior Copywriter: Ben Cascella Head of Production: Jenny Read Senior Producer: Melissa...
See all 1 articles on April 18, 2016.
That’s what they say at 100-person agency Work & Co., anyway. The agency recently banned PowerPoints (and Keynotes, and Prezis), or as every agency staffer inevitably calls them “decks.” Said founder Gene Liebel:...
People In This Article: Matt Powell
See all 1 articles on January 27, 2016.
TV ad: NFL: Game-Changing Moments, 60s November 24, 2015
Steve Gleason’s Answer ALS research initiative, born out of the efforts of The Gleason Initiative Foundation (Team Gleason), launched “A Game-Changing Moment” campaign in partnership with the NFL and global marketing agency KBS+....
See all 1 articles on November 24, 2015.
TV & Cinema: Your Son's Messed Up Haircut November 05, 2015
TITLE OF WORK: Adoption From Foster Care: Multiple Choice Parenting AGENCY: KBS++ (kirshenbaum bond senecal + partners) CLIENT: Ad Council / AdoptUSKids / HHS / Children’s Bureau KBS++ Co-Chief Creative Officers: Dan Kelleher and Jonathan...
See all 1 articles on November 05, 2015.
On a gorgeous fall New York evening on the rooftop of New York's Gansevoort Hotel, Adweek and partner PopSugar hosted a swanky party celebrating this year's Young Influentials. Between Adweek editorial director handing out personalized growlers to...
People In This Article: Ed Brojerdi
See all 1 articles on October 13, 2015.
TV & Cinema: Superstitions October 09, 2015
Brand: BMW Media: TV Category: Automotive Agency: KBS++ Geo: United States BMW X1: Superstitions Advertising Agency: KBS++, USA Chief Creative Officers: Dan Kelleher, Jonathan Mackler Executive Creative Director: Paul Renner Creative Director /...
See all 1 articles on October 09, 2015.
.....The handling on the BMW X1 SUV is so good, you can use it to dump all your ex's stuff right at his feet, then take off again—without ever having to get out of the car. So says a new ad from the automaker and agency KBS++. Two other spots...
See all 1 articles on October 08, 2015.
Native + Exchange + Server = September 25, 2015
I’ve been meaning to write about Satish Polisetti ever since I met him last fall. Yesterday he gave me a news hook for jumping in, announcing that he closed the series A round for his venture, AdsNative. I met Satish while I was auditing a...
People In This Article: Jessica Peltz-Zatulove
See all 1 articles on September 25, 2015.
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only takes you to the next step. True firsts can...
See all 1 articles on September 20, 2015.
Young Agency Startup Thinkers Share A Common Thread: The Sharing Economy September 04, 2015
Variants of the “sharing economy” took center stage Tuesday night during a series of new venture pitches by four teams young ad execs competing to win this semester’s KBS++ Ventures “Fellows” program. The program which...
See all 1 articles on September 04, 2015.
Keds has launched Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman today. The platform is inspired by women who create their own paths, make their own rules, and harness the power of...
People In This Article: Jonah Bloom
See all 1 articles on July 28, 2015.
Windstream: Asteroid June 14, 2015
Advertising Agency: KBS++, USA Chief Creative Officers: Jonathan Mackler, Dan Kelleher Group Creative Director: Marc Hartzman Associate Creative Director: Andreas Baumert Creative Director / Art Director: Kevin Gentile Creative Director / Copywriter:...
See all 1 articles on June 14, 2015.
Beautyrest: Look Out World - League of Super Heroes June 04, 2015
Advertising Agency: KBS++, USA Chief Creative Officers: Dan Kelleher, Jonathan Mackler Copywriters / Art Directors: Rick Ardito, Jim LeMaitre Head of Production: Jenny Read Agency Producer: Daniel Roversi Business Manager: Andrea Fagan Chief Strategy...
See all 1 articles on June 04, 2015.
BMW 6 Series: Astronaut May 13, 2015
Advertising Agency: KBS++, USA Chief Creative Officers: Dan Kelleher, Jonathan Mackler Executive Creative Director: Paul Renner Creative Director / Copywriter: Mike Abell Creative Director / Art Director: Kevin Gentile Head of Production: Jenny Read...
See all 1 articles on May 13, 2015.
We've been talking all week about talent in the agency, marketing and media worlds -- how to beat your rivals, essentially, at building the best team. But as the digital and branding space grows and morphs, so do jobseekers' options. So we're...
People In This Article: Matt Powell
See all 1 articles on March 06, 2015.
KBS+ Revisits Dawn of Internet for BMW in Super Bowl Spot January 26, 2015
For BMW’s Super Bowl spot, “Newfangled Idea,” Kirshenbaum Bond Senecal + Partners look back at an entertaining (and slightly embarrassing) 1994 Today show clip with Katie Couric and Bryant Gumbel in which the hosts act more than a...
See all 1 articles on January 26, 2015.
KBS+ names new Co-Presidents October 01, 2014
Matt Powell and Jonah Bloom have both been appointed Co-Presidents of Kirshenbaum Bond Senecal + Partners (KBS++). Powell joined the agency in 2008 as Director of New Business and was later promoted to CIO in 2012. Bloom, who joined in 2011, served...
See all 1 articles on October 01, 2014.
In Native Advertising, Brands Win When They Know The Audience [#awxi] September 30, 2014
Matt McGee on September 30, 2014 at 8:35 am If there’s one key to success in native advertising, it’s knowing your audience. “Over the decades, our editorial team has learned what works and what doesn’t,” said Rick...
People In This Article: Matt Creamer
See all 1 articles on September 30, 2014.
We Hear: KBS+ Names New Co-Presidents September 22, 2014
By Patrick Coffee on September 22, 2014 3:16 PM While the press release has yet to go out, we hear that today brings news of some changes in the management hierarchy at KBS+ + in New York. In short, the agency now has two co-presidents: Matt Powell...
See all 1 articles on September 22, 2014.
Lori Senecal made CEO of MDC’s Partner Network August 11, 2014
Lori Senecal’s rapid rise within MDC Partners continues with the company announcing today that she has been appointed president and CEO of its MDC Partner Network and named to its board of directors. Established last year as a separate unit...
See all 1 articles on August 11, 2014.
Audio company Harman's short doc The Distortion of Sound takes on the issue of digital sound quality. You can tell by the look in his eyes and the tone of his voice, that this isn't a typical commercial appearance for Linkin Park's Mike Shinoda....
See all 1 articles on July 28, 2014.
You’ve probably been there: you spend hours creating the perfect blog post…with one final review, you cautiously click publish. Now you wait. You obsessively refresh the analytics page. Two or three days have passed…where are the...
See all 1 articles on June 30, 2014.
Added 41 hours ago by Ed Brojerdi, Be the first to comment At KBS++, we pursue that better model by embracing the power of invention and prototyping. "Firsts," we believe, garner a level of attention that incremental ideas just cannot...
See all 1 articles on April 23, 2014.
Initiative Canada tapped Adam Luck as president. Luck will have full operational oversight for the agency's client roster, including ING Direct, H&M, Dr. Oetker and Indie88. He will report to Harvey Carroll, CEO of IPG Mediabrands Canada. Luck...
See all 1 articles on March 31, 2014.
Lowe Campbell Ewald New York hired Melissa Goliczewski as senior copywriter and Erica Turner as senior art director to work on the Unilever account. Both Goliczewski and Turner join the agency from Publicis Kaplan Thaler. Prior to Publicis Kaplan...
See all 1 articles on March 27, 2014.
Digitas LBi has hired Morgan Carroll as exec VP/executive creative officer for the Chicago and San Francisco offices. Carroll, who will be based in Chicago, joins from Deutsch N.Y., where he served as executive VP-group creative director. During his...
See all 1 articles on March 25, 2014.
Is it shit or bust for the agency business model? March 11, 2014
Added 4 hours ago by Steve Barrett, Be the first to comment In modern marketing everybody's searching for that elusive Big Idea. But agencies of all types are starting to wonder if they are getting properly remunerated for the special creative sauce...
See all 1 articles on March 11, 2014.
How KBS+ Got Into the Nail-Polish Business February 19, 2014
KBS++'s entry into the beauty industry began in an elevator. "What is that [nail polish] color?" one girl asked another on their way down to the lobby. "I mixed it myself and you can't have it," the other responded playfully....
See all 1 articles on February 19, 2014.
Celtra Inc. , the industry leader for mobile display ad creation, serving and analytics, has announced the formation of the Celtra Creative Directors Council, an elite group of independent advertising creative directors that will participate in...
See all 1 articles on February 07, 2014.
Celtra Announces Formation Of Creative Directors Group January 28, 2014
Celtra said Tuesday that it has formed the Celtra Creative Directors Council, a group of advertising creative directors who will have "first look" access to Celtra's AdCreator platform. The council will offer feedback to help Celtra...
See all 1 articles on January 28, 2014.
Experts Sound Off on How to Fix HealthCare.gov December 09, 2013
HealthCare.gov has gotten a makeover since its botched rollout, but massive reputation damage has been done. With only a couple weeks to meet the Dec. 23 deadline for Jan. 1 coverage, the Obama administration has to persuade Americans not to give up...
See all 1 articles on December 09, 2013.
MDC Partners' Kirshenbaum Bond Senecal and Partners has hired Ad Age's Matt Creamer as executive editor and associate creative director as it revamps its existing content offering. The two-year-old practice, dubbed Content Labs, is introducing an...
See all 1 articles on September 11, 2013.
Cool 'Toys' Agencies Give Their Employees to Keep Them Creative August 08, 2013
Rubik's Cubes, step aside. These days, agencies are giving their employees more high-tech gadgets and creative outlets in the hopes it'll keep staffers' brains ticking -- and in turn, lead to more innovative work for clients. Below, a few...
See all 1 articles on August 08, 2013.
Pierce Parts Ways with KBS+ May 13, 2013
After seeing the reports ast week that Paul Renner was assuming the position of executive creative director on BMW at KBS++, one had to wonder what the status was with DJ Pierce, who rejoined said agency two years ago to take on the same role. Well,...
See all 1 articles on May 13, 2013.
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