This profile last updated 11/25/2014. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
kbs+ is an advertising agency that creates modern engagement platforms that drive transformational growth for their clients. Their approach is characterized by integrated, accountable teams that focus on getting to the heart of what matters quickly, and then move on to making real, executable and compelling programs that can make a difference. Ideas are only truly great if they are conceived and deployed fast enough to give clients a competitive advantage. That's why the agency practices Speed to Genius - high velocity problem solving to create ideas, programs and products that deliver transformational business growth.
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| Ad Council
(Campaign: "Adopt US Kids", Ice Cream, The Bird)
| American Express
| AOL Inc.
|| Applebee's International, Inc.
| Armani Jeans
(Interactive, The Room)
| BMW of North America (North America's Agency of Record)
(3-Series Sedan, BMW EVolve App, BMW i3, BMW i8, Campaign: "A Window Into the Near Future", Campaign: "BMW Innovations", Campaign: "Chapter 1: The New City", Campaign: "Hello Future" Winter Olympics 2014, Campaign: "How We'll Learn To Stop Worrying and Love the Future", Campaign: "Looking Forward", Campaign: "Road Home", Campaign: "SHHH" Winter Olympics 2014, Campaign: "Sightings " Winter Olympics 2014, Campaign: "The Future Just Isn't What it Used to Be", Creative, Social Media, Strategy, TV, X3 Crossover)
| Boar's Head
|| Capital One Financial Corporation
| Church's Chicken
|| Coca-Cola Refreshments USA, Inc.
|| GAP, Inc. / Banana Republic / Old Navy
(Campaign: "If I Had Google Glass", Google Glass)
| Hero/Whitewave (2008)
| Jay-Z Gold
|| Kwittken + Company
| NetJets, Inc.
| Nike SB
| Prestige Brands
|| Prostate Cancer Foundation
|| Rolls-Royce North America, Inc.
| Simmons Bedding Co.
(Beautyrest, ComforPedic, Creative)
| The Steak 'n Shake Company
| TE Connectivity (Global Agency of Record)
| Vanguard Group, Malvern, PA
|| VDA: Verband der Automobilindustrie
| Victoria's Secret PINK
|| Windstream Corporation (Agency of Record) (2006)
MARKET SPECIALIZATION 
|Brand Development & Integration|
|Customer Relationship Management|
|MDC Partners Inc.||PARENT||New York, NY||7,218|
|KBS+||Current||New York, NY||300|
|The Media Kitchen||Child||New York, NY||65|
|72andSunny||Sibling||Playa Vista, CA||150|
|Accent Marketing Services LLC||Sibling||Jeffersonville, IN||100|
|Allison & Partners||Sibling||Scottsdale, AZ||12|
|Allison & Partners||Sibling||San Diego, CA|
|Allison & Partners||Sibling||New York, NY||15|
|Allison & Partners||Sibling||Los Angeles, CA||15|
|Allison & Partners||Sibling||San Francisco, CA||106|
|Anomaly||Sibling||London, United Kingdom|
|Anomaly Communications LLC||Sibling||New York, NY||55|
|Assembly||Sibling||New York, NY||80|
|Assembly||Sibling||New York, NY||75|
|Bryan Mills Iradesso Corp.||Sibling||Toronto, Canada||50|
|The Bull-White House||Sibling||New York, NY||8|
|Concentric Pharma Advertising||Sibling||New York, NY||10|
|CP+B||Sibling||Coconut Grove, FL||1,000|
|Doner||Sibling||El Segundo, CA||25|
|Doner, London||Sibling||London, United Kingdom||45|
|Hello Design||Sibling||Culver City, CA|
|HL Group||Sibling||New York, NY|
|MDC Partners||Sibling||Toronto, Canada||12|
|Redscout LLC||Sibling||New York, NY||50|
|SEE Insight||Sibling||Atlanta, GA||65|
|Sloane & Company LLC||Sibling||New York, NY||25|
|Source Marketing LLC||Sibling||Norwalk, CT||115|
|TargetCom, LLC||Sibling||Chicago, IL||25|
|Team Enterprises, Inc.||Sibling||Fort Lauderdale, FL||105|
|Trapeze Media||Sibling||Toronto, Canada|
|Varick Media Management||Sibling||New York, NY|
|Veritas Communications, Inc.||Sibling||Toronto, Canada||30|
|Veritas Inc.||Sibling||Toronto, Canada||10|
|VITRO||Sibling||San Diego, CA||75|
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Advertising Week Panel Offers New Twist on Pl... Oct 07, 2014
.....The recommendation to native marketers reportedly surfaced often during a recent Advertising Week panel entitled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.” Matt Creamer and Tom Buontempo of the New...
We Hear: KBS+ Names New Co-Presidents Sep 22, 2014
.....In short, the agency now has two co-presidents: Matt Powell and Jonah Bloom . Both have spent a few years on the KBS++ roster: Powell joined the agency as director of new business in 2008 before ascending to the CIO position in 2012. Bloom, who...
KBS+ names new Co-Presidents Oct 01, 2014
Matt Powell and Jonah Bloom have both been appointed Co-Presidents of Kirshenbaum Bond Senecal + Partners (KBS++). Powell joined the agency in 2008 as Director of New Business and was later promoted to CIO in 2012. Bloom, who joined in 2011, served...
Lori Senecal made CEO of MDC’s Partner Networ... Aug 11, 2014
.....Senecal will retain her role as global executive chairman of MDC agency BKS+, maintaining its focus on global expansion. Former KBS++ president and chief creative officer Ed Brojerdi becomes CEO of the agency’s New York office. In her new role,...
In Native Advertising, Brands Win When They K... Sep 30, 2014
.....And, as Del said, sometimes it’s best when the advertiser isn’t really sure exactly what they want to create. The session was hosted by Matt Creamer and Tom Buontempo of the New York-based agency, KBS++ . Some opinions expressed in this article...
MDC Partner Network names new president and C... Aug 11, 2014
Lori Senecal will act in a strategic counsel role for the holding co's agencies, which include KBS++ and Union. New York and Toronto-based MDC Partner Network has named Lori Senecal as president and CEO of The Partner Network, a division within the...