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Full Service Agency

Lowe Campbell Ewald

BUSINESS SUMMARY

Lowe Campbell Ewald REDBOOKS Profile

We believe in conversations. Conversations that take place between people and brands. Not consumers. People. A current of conversation buzzes around every brand. Our job? To sort it all out. Listen to what's being said. Understand why it's being said. And change the conversation to create fans of the brand and endorsers of the products. Changing the conversation acknowledges a simple fact: Today, people are in charge. Of their media and their messages. In fact, they are the medium. Successful brands are the ones who recognize this and are granted access. Changing the conversation increases purchase consideration. But more importantly, it gets people excited about your brand. And passionate people like to talk. To their friends. To their families. It all starts with the...

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

800

CONTACT INFO [52]

Display:

NAME/EMAIL TITLE
Jim Palmer
CEO
M. Kathleen Donald
COO
Barbara Yolles
CMO
Mark Simon
Chief Creative Officer
Ken Burbary
Chief Digital Officer
Bernie Hogya
Exec VP & Grp Dir-Creative
Janice Easton
Exec VP & Dir-Strategic Analytics
Anne Feigran
Exec VP & Dir-Strategic Plng
Kendra Mazey
Sr VP & Grp Dir-Media
Ron Wachino
Sr VP & Grp Dir-Creative
 
 
 
 
 
 
 
 

GENERAL INFO

2000 Brush St Ste 601
Detroit, MI 48226

Tel: (586) 574-3400
Fax: (586) 393-4657

www.lowecampbellewald.com

lowecampbellewald@lowe-ce.com

CLIENTS [40]

Display:

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Alltel Wireless, Little Rock, AR ( Agency of Record) (2004)
AT&T Communications Corp., Chicago, IL (1992)
(Co-Op Advertising)
Atkins Nutritionals
(Campaign: "Atkins: Eat to Succeed", Campaign: "Bird", Campaign: "Bunny", Creative, Print, TV)
Bombardier (2000)
(Co-Op Advertising)
BrassCraft (2010)
(Creative Development, Messaging, Positioning, Production, Strategy)
Carolinas Healthcare System (2012)
Carrier Corporation, Farmington, CT (Agency of Record) (2003)
Consumers Energy (Agency of Record) (2011)

MARKET SPECIALIZATION [87]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
The Interpublic Group of Companies, Inc.PARENTNew York, NY43,300
Lowe Campbell EwaldCurrentDetroit, MI800
Lowe Campbell EwaldChildNew York, NY
Lowe Campbell EwaldChildDetroit, MI
Lowe Campbell Ewald Los AngelesChildWest Hollywood, CA40
Lowe Campbell Ewald San AntonioChildSan Antonio, TX
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ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.