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Full Service Agency

Trend Influence

BUSINESS SUMMARY

Trend Influence Red Books Profile

Trend Influence is an agency driving transformational business growth for our clients through insight-driven advertising and marketing work that is grounded in Human Understanding. We want to work with clients who believe as passionately as we do that being immersed in the lives of their customers is the most direct path to the sharpest insights, which lead to the most informed brand and product strategy, out of which naturally falls the most relevant, resonant and motivating advertising and communications work. Our work spans a myriad of categories, including beverages (alcoholic and non), apparel, restaurants, automotive, education, retail, technology, and recreation. We work within B2B as well as B2C, and the common thread is that our work is a product of an empathic, deeply humanistic understanding of people and how they interact with brands.

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1979

EMPLOYEES

65

ANNUAL BILLINGS:

$100,000,000

CONTACT INFO

Display:

NAME/EMAIL TITLE
Penny Williams
CFO
Beverly Andersen
Chief Strategy Officer
Jeff Peters
Exec VP-Insight & Innovation
 
 
 
 
 
 
 

GENERAL INFO

303 Peachtree Center Ave Ste 625
Atlanta, GA 30303

Tel: (404) 221-1188
Fax: (404) 720-8200

www.trendinfluence.com

jmeiser@trendinfluence.com

CLIENTS

Display:

Buffets, Inc
(Branding & Communications, Creative, Direct Point-Of-Sale, Print, Radio, Television)
J Mack Robinson College of Business at Georgia State University, Atlanta, GA (1998)
Church's Chicken Restaurants, Atlanta, GA (2008)
(Media Buying, Media Planning)
Levi Strauss & Co, San Francisco, CA (2009)
Coca-Cola Refreshments USA, Inc., Atlanta, GA (2000)
Tree Zero, Atlanta, GA (2009)
The Coca-Cola Company
Tresemme - Alberto Culver, Chicago, IL (2009)
 
 

MARKET SPECIALIZATION [77]

  MEDIA FOCUS  
Broadcast
Cable T.V.
Co-op Advertising
Collateral
 
  TARGET MARKETS  
Business-To-Business
Children's Market
College
Direct-to-Consumer
Hispanic Market
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Consulting
Content
 
  INDUSTRY FOCUS  
Arts
Automotive
Customer Relationship Management
Education
Environmental
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
KBS+PARENTNew York, NY300
Trend InfluenceCurrentAtlanta, GA65
Siblings   
Dotglu, LLCSiblingNew York, NY35
KBS+SiblingMontreal, Canada60
Lime Public Relations & PromotionSiblingNew York, NY17
The Media KitchenSiblingNew York, NY40
RamonaSiblingNew York, NY50

TWITTER FEED

GOOGLE NEWS

INDUSTRY CODES

NAICS Primary
541810 - Advertising Agencies

SIC Primary
7311 - Advertising Agencies

ASSOCIATIONS

MAGNET / Marketing & Advertising Global Network

PRSA / Public Relations Society of America