Full Service Agency
Trend Influence
BUSINESS SUMMARY
Trend Influence is an agency driving transformational business growth for our clients through insight-driven advertising and marketing work that is grounded in Human Understanding. We want to work with clients who believe as passionately as we do that being immersed in the lives of their customers is the most direct path to the sharpest insights, which lead to the most informed brand and product strategy, out of which naturally falls the most relevant, resonant and motivating advertising and communications work. Our work spans a myriad of categories, including beverages (alcoholic and non), apparel, restaurants, automotive, education, retail, technology, and recreation. We work within B2B as well as B2C, and the common thread is that our work is a product of an empathic, deeply humanistic understanding of people and how they interact with brands.
STATISTICS
FOUNDED
1979
EMPLOYEES
65
ANNUAL BILLINGS:
$100,000,000
| NAME/EMAIL | TITLE | ||
|---|---|---|---|
| Penny Williams
|
CFO | ||
| Beverly Andersen
|
Chief Strategy Officer | ||
| Jeff Peters
|
Exec VP-Insight & Innovation | ||
GENERAL INFO
303 Peachtree Center Ave Ste 625
Atlanta, GA 30303
Tel: (404) 221-1188
Fax: (404) 720-8200
| Buffets, Inc (Branding & Communications, Creative, Direct Point-Of-Sale, Print, Radio, Television) |
J Mack Robinson College of Business at Georgia State University, Atlanta, GA (1998) |
||||
| Church's Chicken Restaurants, Atlanta, GA (2008) (Media Buying, Media Planning) |
Levi Strauss & Co, San Francisco, CA (2009) |
||||
| Coca-Cola Refreshments USA, Inc., Atlanta, GA (2000) |
Tree Zero, Atlanta, GA (2009) |
||||
| The Coca-Cola Company |
Tresemme - Alberto Culver, Chicago, IL (2009) |
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MARKET SPECIALIZATION [77]
| MEDIA FOCUS | ||
|---|---|---|
| Broadcast | ||
| Cable T.V. | ||
| Co-op Advertising | ||
| Collateral | ||
| TARGET MARKETS | ||
|---|---|---|
| Business-To-Business | ||
| Children's Market | ||
| College | ||
| Direct-to-Consumer | ||
| Hispanic Market | ||
| KEY SERVICES | ||
|---|---|---|
| Advertising | ||
| Brand Development & Integration | ||
| Communications | ||
| Consulting | ||
| Content | ||
| INDUSTRY FOCUS | ||
|---|---|---|
| Arts | ||
| Automotive | ||
| Customer Relationship Management | ||
| Education | ||
| Environmental | ||
CORPORATE FAMILY
| COMPANY | RELATIONSHIP | LOCATION | EMPLOYEES |
|---|---|---|---|
| KBS+ | PARENT | New York, NY | 300 |
| Trend Influence | Current | Atlanta, GA | 65 |
| Siblings | |||
| Dotglu, LLC | Sibling | New York, NY | 35 |
| KBS+ | Sibling | Montreal, Canada | 60 |
| Lime Public Relations & Promotion | Sibling | New York, NY | 17 |
| The Media Kitchen | Sibling | New York, NY | 40 |
| Ramona | Sibling | New York, NY | 50 |
TWITTER FEED
GOOGLE NEWS
INDUSTRY CODES
NAICS Primary
541810 - Advertising Agencies
SIC Primary
7311 - Advertising Agencies
ASSOCIATIONS
MAGNET / Marketing & Advertising Global Network
PRSA / Public Relations Society of America
