Leo Burnett Worldwide, Inc. Contacts, Clients - REDBOOKS


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Leo Burnett Worldwide, Inc. REDBOOKS Profile

Leo Burnett operates a global network that includes a variety of specialty marketing services and full-service advertising agencies. The agency holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story. With their expertise in mass advertising and digital, promotional and retail marketing, the agency helps build many of the world's most valuable brands and successful marketers.

Address: 35 W Wacker Dr, Chicago, IL 60601-1723
Tel: (312) 220-5959
Fax: (312) 220-3299
Website: www.leoburnett.us/chicago/contact-us/
Creative: www.leoburnett.us/chicago/our-work/
General Email: belief@leoburnett.com









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Tel: (312) 220-5959

Gustavo Razzetti Managing Director & EVP
Katie Newman CMO, US
Judy John Chief Creative Officer, North America
Marcello Magalhaes Chief Strategy Officer
Renetta McCann Chief Talent Officer
Britt Nolan Chief Creative Officer
Mark Tutssel Chief Creative Officer, Global
Catherine Guthrie President, Multi-National Accounts
Rich Stoddart CEO, Global
Andrew Swinand CEO, North America
Jeanie Caggiano EVP, Head, Business, UnitedHealthcare & Executive Creative Director
Michele Gilbert-Rotman EVP & Head, Global P&G
Annette Sally-Booth EVP & Head, Global Business
Vincent Geraghty EVP & Executive Director, Production
Dave Loew EVP & Executive Creative Director
Mylene Pollock EVP & Executive Creative Director
Charley Wickman EVP & Executive Creative Director
Jon Wyville EVP & Executive Creative Director
Skip Drayton EVP & Group Director, Integrated Marketing
Nina Abnee EVP & Account Director
Mark Blears EVP & Account Director, Worldwide
Steve Bonnell EVP & Account Director, Global
David Brot EVP & Account Director
Mark Burgess EVP & Account Director
Chris Loeffler EVP & Account Director
Louis Slotkin EVP & Account Director
Lisa Gillis EVP & Director, Platforms & Partnerships
Marty Harper EVP & Director, Strategic Planning
Guy Lambert EVP & Director, Strategy, Global
Richard Bennington EVP, Finance & Operations
Jennifer Cacioppo Executive Vice President
Omar Elamin EVP, Finance & Client Operations, Global
Ron Nelken Executive Vice President
Cliff Schwandner Executive Vice President
Josh Crick SVP & Managing Director, Digital Integration
Brian Ma SVP & Executive Creative Director
Mike Shanahan SVP & Executive Director, Production Operations
Denis Giroux SVP & Executive Producer
Sarah Block SVP & Creative Director
Lucy Greenlee SVP & Account Director, Global
Tony Katalinic SVP & Creative Director
Varsha Kaura SVP & Account Director
Kristina Lenz SVP & Account Director
Susan Lulich SVP & Business Director
Sarah Paulsen SVP & Account Director
Josh Raper SVP & Account Director
Eric Routenberg SVP & Creative Director
Gordy Sang SVP & Creative Director
Colin Selikow SVP & Creative Director
Brian Siedband SVP & Creative Director
Susan Stefaniak SVP & Account Director, Esurance & ComEd
Christopher Warmanen SVP & Creative Director
Peter Albrycht SVP & Director, Digital Production
Leigh Armstrong SVP & Director, Business Development
Andrew Browning SVP & Director, Database Marketing & CRM
Pushpa Gopalan SVP & Director, Strategy
Kevin Lilly SVP & Director, Participation Strategy
Heather Paris SVP & Director, Strategy
Mike Siska SVP & Director, Strategic Planning
Delayne Turner SVP & Director, Talent
Veronica Puc SVP & Group Executive Producer
Masha Sajdeh SVP, Insights & Strategy
Matt Blitz VP & Executive Producer
Ken Gilberg VP & Executive Producer
Miller Jones VP, Creative Director & Copywriter
Mike Ward VP, Creative Director & Writer
Dawnyell Bowen Smith VP & Account Director
Bianca Bradford VP & Account Director
Amanda Butts VP & Creative Director
Sean Donohue VP & Creative Director
Mike Doyle VP & Creative Director
Rebecca Ewan VP & Account Director
Jennifer Kasmarick VP & Account Director
John Kistner VP & Creative Director
Jennifer Klopf VP & Account Director
Megan Lally VP & Account Director
Aaron Pendleton VP & Creative Director, Allstate
Tamara Bohorquez VP & Director, Strategy
Tony Cregler VP & Director, Brand Strategy
Maria Rentzelos VP & Director, Digital Solutions
Molly Stewart VP & Director, Talent Management
Ray Swift VP & Director, Production Consulting
Chris von Ende VP & Director, Creative & Art
Peggy Walter VP & Director, Celebrity Services
Jill Fix VP & Associate Creative Director
Dominick Maiolo Executive Creative Director
Graham Woodall Executive Creative Director
Waleska Diaz-Santiago Group Account Director
Annette Fonte Group Account Director, Global
Adine Becker Senior Producer
Topher Cochrane Senior Producer
Tony Grossman Senior Producer, Integrated
Michael Petrucelly Senior Producer
Alex Sloves Art Director & Designer, Growth Team
Ashley Beam Account Director, Global
Rob Calabro Creative Director
Andres Chacon Art Director
Katie George Account Director, Advertising
Brian Shembeda Creative Director
Laura Siebenman Account Director
Scott Smith Creative Director
Jill Solarczyk Art Director
Amber Stanze Account Director
Michael Sutton Art Director
Bob Veasey Art Director & Group Creative Director
Melissa Wolf Account Director
Christopher Bridgland Director, Strategy, Global
Chris Clark Director, Music
Rich Goldsmith Director, Content Strategy
Natalia Kowaleczko Director, Design
Kyle Wegner Director, Strategy, Digital & Channel Engagement
Kent Carmichael Associate Director, Creative
Jennifer Skidgel Associate Director, Global Awards
Ryan Stotts Associate Director, Creative
Sue Rickey Account Manager
Mallory Meznarsic Project Manager, Interactive
Anne Carbo Production Manager
Sara Anderson Manager, Talent
Mao Moua Manager, Creative Resource
Robyn Schwartz Manager, Talent
Katie Stuiber Manager, Database
Toni Duttweiler Account Supervisor, Operational
Megan Hood Account Supervisor
Joanna Hussey Account Supervisor
Meredith Metzl Account Supervisor
Deepti Ramakrishnan Account Supervisor
Michelle Scallate-Hartley Account Supervisor
Nickay Penado Supervisor, Marketing, Global
Julie Baker Senior Account Executive
Betsy King Senior Account Executive
Sarah Wickman Senior Account Executive
Moe Moe Htwe Senior Strategist, Participation
Jeremy Adams Senior Copywriter
Chase Donahue Strategist
Eric Schwieger Senior Copywriter
Kayla Thompson Account Executive, Kellogg's Global Team
Jesse Bowen Senior Art Director & Copywriter
Dave Derrick Associate Creative Director & Writer
Glen Hilzinger Group Creative Director & Copywriter
Leigh Kunkel Copywriter
Blair Cooley Assistant Account Executive
Kelly Godfray Assistant Account Executive
Doug Burnett Associate Creative Director
Niki Condon Senior Art Director
Shirley Costa Senior Business Manager
Brandon Crockett Associate Creative Director
Rene Delgado Associate Creative Director
Elvena Dowd Senior Business Manager
Bhavik Gajjar Associate Creative Director
Denison Kusano Associate Creative Director
Luis Marques Senior Art Director
Omari Miller Associate Creative Director
Brent Nelson Chief Strategic Officer, North America
Linda Rosbury Associate Client Services Director
Kristen Schwanz Associate Creative Director
Lindsay Stevens Senior Art Director
Stephanie Summers Senior Art Director
Harish Valsan Senior Art Director
Kristen Vandenberg Acting Account Director


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Allstate Foundation
(Campaign: "Purple Purse")
Allstate Insurance (1957)
("Project Aware Share", Campaign: "Blind Spot", Campaign: "Labor", Campaign: "Mayhem Wine Bottle", Campaign: "Mayhem: Apple Video", Campaign: "Out Holding Hands", Campaign: "Raccoon", Campaign: "Streaker", GPS, Holiday Decorator, Interactive, Motorcycle Insurance, Speech, Website)
(Altoids Sours, Campaign: "Mastering the Mother Tongue")
Altria Group, Inc.
Art Institute of Chicago
(Campaign: "ChicaGO Picasso", Campaign: "Van Gogh's Bedrooms")
Bridgestone Americas Tire Operations, LLC
(Campaign: "Drive a Firestone", Firestone, Firestone Complete Auto Care, Strategic & Creative Solutions)
Bridgestone/Firestone North American Tire, LLC
Brooks Running (Global Agency of Record)
Chicago Ideas Week
(Campaign: "WhatIfChicago")
Coca-Cola Refreshments USA, Inc.
(Campaign: "Arctic Home", Campaign: "Shine", Campaign: "Snowball Effect", Campaign: "Stare Bear", Campaign: "There's Nothing Soft About It", Campaign: "Thumbprints", Creative)
(The Ice Box Derby)
("Sorta Rx", Campaign: "#EsuranceSave30", Campaign: "Beatrice", Lead Creative)
(Campaign: "Day Before Irene", Campaign: "Day Before Joplin")
General Motors
Buick (Agency of Record)
(Advertising, GMC (Agency of Record), Marketing)
Girl Scouts Of America
Greater Chicago Food Depository
(Campaign: "Pass The Plate")
Hallmark Cards, Inc.
(Campaign: "Motherbird", Campaign: "Put Your Heart to Paper", Campaign: "Tell Me Family", Campaign: "The Team")
Kellogg Company
(All-Bran, Campaign: "Defined by a Number", Campaign: "Fight Fat Talk", Campaign: "From Great Starts Come Great Things", Campaign: "L'Eggo My Eggo", Cereal, Cinnamon Frosted Flakes, Corn Flakes, Crunchy Nut, Eggo (Creative Agency), FiberPlus, Frosted Flakes, Gone Nutty, Hispanic, Keebler, Online, Peanut Butter, Pop Tarts, Social Media, TV, Wake Up To Breakfast)
The Kraft Heinz Company
(Campaign: "Faces", Creative, JELL-O, McCafe Coffee, Philadelphia Bagel Chips & Cream, Planters, TV)
Labatt USA LLC (2002)
(Beck's, Leffe)
(Digital Creative, Traditional Creative)
Nestle Purina PetCare Company
(Campaign: "I Make Dog Chow", Creative, Digital, Public Relations, TV)
Nintendo of America (1991)
(Campaign: "Legend of You", Campaign: "School's Out", Campaign: "Sleeping Problems", Creative, Digital, Nintendo DS, Nintendogs, Wii)
(Campaign: "Enjoy Your Privacy")
(Campaign: "Pantone Queen")
Peace One Day
(Campaign: "Recipeace", Olive Oil Can)
(Campaign: "Stay on Top of Your Game", Centrum)
Philip Morris
Procter & Gamble
(Always, Campaign: "#LikeAGirl", Campaign: "Gang Up For Good", Campaign: "Mean Stinks", Campaign: "Meanamorphosis", Campaign: "Stronger Together", Campaign: "Unstoppable", Mr. Clean)
Samsung Electronics
(Campaign: "Design Your Life", Galaxy Gear, Galaxy Note 3)
(Campaign: "Volunteer to promote volunteering", Seek Volunteer)
(Below-The-Line, Campaign: "Everything's Important", Campaign: "I Am Unlimited", Campaign: "Lost", Campaign: "Pajamas", Campaign: "Probably Not, But Maybe", Campaign: "Thinking About You", Campaign: "Totes McGotes", Campaign: "Unlimited Love Billboard", Creative, Retail)
(Campaign: "Stuff Theatre", Norton Internet Security)
Ty Inc.
(Campaign: "Peek A Boos")
United Nations
(Campaign: "The World Needs More", Campaign: "Under Five")
Western Digital
(Campaign: "External Hard Drives")
(Knowledge is power)


Advertising Specialties
Brand Development & Integration


Publicis Groupe S.A.PARENTParis, France45,001
Leo Burnett Worldwide, Inc.CurrentChicago, IL6,844
AMA Leo BurnettChildCairo, Egypt
Arc WorldwideChildChicago, IL1,100
Beacon Communications K.K.ChildTokyo, Japan350
Circus Communicacion IntegradaChildLima, Peru75
H&C, Leo BurnettChildBeirut, Lebanon85
Innovation Leo BurnettChildNicosia, Cyprus20
Kitchen Leo BurnettChildOslo, Norway49
Kontuur-Leo BurnettChildTallinn, Estonia65
LapizChildChicago, IL40
Leo BurnettChildBangkok, Thailand120
Leo BurnettChildParis, France151
Leo BurnettChildKuwait, Kuwait8
Leo BurnettChildSingapore, Singapore93
Leo Burnett & Target SAChildBucharest, Romania100
Leo Burnett - Los AngelesChildLos Angeles, CA5
Leo Burnett AssociatesChildDublin, Ireland25
Leo Burnett BelgiumChildBrussels, Belgium32
Leo Burnett BusinessChildNew York, NY50
Leo Burnett CasablancaChildCasablanca, Morocco20
Leo Burnett Co. S.r.l.ChildTurin, Italy15
Leo Burnett Co., S.r.l.ChildMilan, Italy192
Leo Burnett Colombia, S.A.ChildBogota, Colombia150
Leo Burnett Company Ltd.ChildToronto, Canada100
Leo Burnett Detroit, Inc.ChildTroy, MI
Leo Burnett Inc., Sucursal ArgentinaChildBuenos Aires, Argentina87
Leo Burnett IndiaChildNew Delhi, India50
Leo Burnett IndiaChildMumbai, India250
Leo Burnett JordanChildAmman, Jordan8
Leo Burnett KievChildKiev, Ukraine50
Leo Burnett KoreaChildSeoul, Korea (South)120
Leo Burnett Kreasindo IndonesiaChildJakarta, Indonesia113
Leo Burnett LondonChildLondon, United Kingdom39
Leo Burnett MalaysiaChildKuala Lumpur, Malaysia143
Leo Burnett ManilaChildMakati, Philippines86
Leo Burnett MelbourneChildMelbourne, Australia42
Leo Burnett Mexico S.A. de C.V.ChildMexico, Mexico150
Leo Burnett MoscowChildMoscow, Russia200
Leo Burnett Publicidade, Ltda.ChildLisbon, Portugal57
Leo Burnett RomeChildRome, Italy50
Leo Burnett Shanghai Advertising Co., Ltd.ChildShanghai, China
Leo Burnett Solutions Inc.ChildColombo, Sri Lanka80
Leo Burnett SydneyChildSydney, Australia160
Leo Burnett Tailor MadeChildSao Paulo, Brazil160
Leo Burnett Tailor MadeChildNew York, NY40
Leo Burnett USAChildChicago, IL1,000
Leo Burnett VilniusChildVilnius, Lithuania6
Leo Burnett Warsaw SP.Z.O.O.ChildWarsaw, Poland120
Leo Burnett, Ltd.ChildLondon, United Kingdom482
Leo Burnett-BeijingChildBeijing, China
Leo Burnett-GuangzhouChildGuangzhou, China60
Leo Burnett-Hong KongChildQuarry Bay, China (Hong Kong)180
Markom/Leo BurnettChildIstanbul, Turkey65
Mass Publicidad S.R.L.ChildAsuncion, Paraguay34
Orchard AdvertisingChildBengaluru, India50
Radius Leo BurnettChildDubai, United Arab Emirates225
Spillmann/Felser/Leo BurnettChildZurich, Switzerland70
Targets/Leo BurnettChildRiyadh, Saudi Arabia45
Wiktor/Leo Burnett, s.r.o.ChildBratislava, Slovakia50
Arc South AfricaSiblingCape Town, South Africa50
August MediaSiblingLondon, United Kingdom
Bartle Bogle Hegarty LimitedSiblingLondon, United Kingdom900
Beacon Communications K.K.SiblingTokyo, Japan350
Big Fuel Communications LLCSiblingNew York, NY170
BurrellSiblingChicago, IL133
Carmi & Ubertis Design S.R.L.SiblingCasale Monferrato, Italy21
Carre NoirSiblingSuresnes, France150
Carre Noir BarcelonaSiblingBarcelona, Spain6
Chemistry Communications Group, PlcSiblingLondon, United Kingdom160
DigitasLBiSiblingBoston, MA3,000
Discovery USASiblingChicago, IL65
Discovery USASiblingPhiladelphia, PA
DPZ-Duailibi, Petit, Zaragoza, Propaganda S.A.SiblingSao Paulo, Brazil230
Duval GuillaumeSiblingAntwerp, Belgium200
Fallon WorldwideSiblingMinneapolis, MN150
Freud CommunicationsSiblingLondon, United Kingdom300
Indigo iStratSiblingNew Delhi, India300
Kekst & Co.SiblingNew York, NY75
Leo Burnett FranceSiblingParis, France150
Luminous Experiential MSLGROUPSiblingCauseway Bay, China (Hong Kong)40
Medicus Life BrandsSiblingNew York, NY598
Mikado S.A.SiblingLuxembourg, Luxembourg15
M.I.T.A.SiblingSarajevo, Bosnia & Herzegovina20
MMS Marketinske Komunikacije, D.O.O.SiblingLjubljana, Slovenia42
Moroch PartnersSiblingDallas, TX250
MRYSiblingNew York, NY500
MSL Group IndiaSiblingMumbai, India150
MSLGROUPSiblingNew York, NY1,300
Nurun Inc.SiblingMontreal, Canada100
Ove Design & Communications Ltd.SiblingToronto, Canada25
PBJS, Inc.SiblingSeattle, WA26
PhonevalleySiblingParis, France60
PokeSiblingLondon, United Kingdom60
PublicisSiblingMadrid, Spain123
PublicisSiblingZurich, Switzerland110
PublicisSiblingVienna, Austria80
PublicisSiblingBrussels, Belgium47
PublicisSiblingAmstelveen, Netherlands65
PublicisSiblingBucharest, Romania50
PublicisSiblingRome, Italy40
PublicisSiblingPrague, Czech Republic60
Publicis 67SiblingCaracas, Venezuela100
Publicis Activ AnnecySiblingMetz-Tessy, France9
Publicis Activ StrasbourgSiblingStrasbourg, France25
Publicis Ambience MumbaiSiblingMumbai, India
Publicis Arredondo de HaroSiblingMexico, Mexico
Publicis Asia/Pacific Pte. Ltd.SiblingSingapore, Singapore100
Publicis AustraliaSiblingSydney, Australia300
Publicis AustraliaSiblingBrisbane, Australia75
Publicis AustraliaSiblingMelbourne, Australia60
Publicis BeehiveSiblingMumbai, India130
Publicis (Beijing)SiblingBeijing, China104
Publicis BlueprintSiblingLondon, United Kingdom120
Publicis Brand/DesignSiblingToronto, Canada
Publicis Brasil CommunicaoSiblingRio de Janeiro, Brazil55
Publicis Brasil CommunicaoSiblingSao Paulo, Brazil390
Publicis CaribbeanSiblingPort of Spain, Trinidad & Tobago26
Publicis-CBSiblingBogota, Colombia97
Publicis Chile SASiblingSantiago, Chile90
Publicis CommunicationsSiblingParis, France
Publicis ConseilSiblingParis, France100
Publicis DialogSiblingToronto, Canada300
Publicis Dialog & Interactive-MontrealSiblingMontreal, Canada100
Publicis Dialog ZurichSiblingZurich, Switzerland
Publicis d.o.o.SiblingZagreb, Croatia40
Publicis Et NousSiblingParis, France35
Publicis GraffitiSiblingBuenos Aires, Argentina50
Publicis GuangzhouSiblingGuangzhou, China30
Publicis Healthcare Communications GroupSiblingNew York, NY25
Publicis HellasSiblingAthens, Greece50
Publicis Hong KongSiblingHong Kong, China (Hong Kong)98
Publicis ImpetuSiblingMontevideo, Uruguay30
Publicis India Communications Pvt. Ltd.SiblingMumbai, India160
Publicis India Communications Pvt. Ltd.SiblingGurgaon, India75
Publicis IndonesiaSiblingJakarta, Indonesia90
Publicis JimenezBasicSiblingMakati, Philippines
Publicis Johannesburg Pty. Ltd.SiblingCape Town, South Africa60
Publicis (Malaysia) Sdn. Bhd.SiblingPetaling Jaya, Malaysia80
Publicis ManilaSiblingMakati, Philippines105
Publicis MarcSiblingSofia, Bulgaria
Publicis MediaSiblingNew York, NY
Publicis MontrealSiblingMontreal, Canada115
Publicis NetWorksSiblingToronto, Canada300
Publicis NetworksSiblingMilan, Italy100
Publicis New YorkSiblingNew York, NY
Publicis PanamaSiblingPanama, Panama51
Publicis PixelparkSiblingMunich, Germany
Publicis Publicidade Lda.SiblingLisbon, Portugal20
Publicis ShanghaiSiblingShanghai, China120
Publicis SingaporeSiblingSingapore, Singapore100
Publicis S.R.L.SiblingMilan, Italy115
Publicis (Thailand) Ltd.SiblingBangkok, Thailand70
Publicis TorontoSiblingToronto, Canada300
Publicis UKSiblingLondon, United Kingdom500
Publicis USASiblingNew York, NY950
Razorfish NancySiblingNancy, France16
Razorfish New YorkSiblingNew York, NY401
Razorfish ParisSiblingParis, France300
ReputationSiblingCopenhagen, Denmark36
ResultrixSiblingSeattle, WA
RineySiblingSan Francisco, CA253
RokkanSiblingNew York, NY100
RosettaSiblingHamilton, NJ1,100
Saatchi & SaatchiSiblingNew York, NY6,709
Sapient CorporationSiblingBoston, MA13,000
Turner Duckworth DesignSiblingLondon, United Kingdom20


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Published At : 02/17/2017 8:23 PM
Caption : “Make space at the table for people who are different than you.” // Yesterday, in celebration of Black History Month, our Multicultural Employee Resource Group co-hosted a panel discussion on media representation, implicit bias and the lack of diversity in advertising. Thank you to our brilliant speakers @kathey_chaney, Shari Runner, Donnie Smith and our own Renetta McCann for sharing their perspectives on the issues facing the ad industry.
Published At : 02/17/2017 4:51 PM
Caption : There’s a big myth about Big Food // Six in ten Americans are moving away from “Big Food.” But that doesn’t mean that all of them are now eating avocados and kale. A large-scale study by Leo Burnett shows that there are, in fact, six different types of shoppers driving this shift in our grocery aisles. Click the link in our bio to learn more about the research and what it means for marketers.
Published At : 02/16/2017 4:33 PM
Caption : Coming to the Poster Museum in New York // Artist Guido Daniele painted striking imagery of rainforest animals on hands holding cups of coffee in a campaign by Leo Burnett London for McCafe.
Published At : 02/14/2017 11:49 PM
Caption : Feeling Leo Loved ❤️// This morning, Burnetters at 35 W. Wacker were greeted with sweet treats at their desks and reminders of how our agency shows love every day of the year. #happyvalentinesday
Published At : 02/08/2017 8:08 PM
Caption : Welcome Suzanne Michaels! We’re excited to work with you as our EVP of creative innovation.
Published At : 02/08/2017 4:23 PM
Caption : McDonald’s and Leo Burnett Shanghai illustrate the lengths an empress in ancient China had to go through for a single, exotic lychee. Check out the humorous imperial-themed campaign for Chinese New Year. Happy Year of the Rooster!
Published At : 02/07/2017 11:35 PM
Caption : Finding the balance. // After work, Jenny heads to @TheBarreCode, where her sister-in-law is a co-founder, to destress and unwind with an evening fitness class. “I like to keep my mind and body healthy. Two things that help are working out and my weekly reflexology massage at my favorite local place. It’s a great stress reliever.” Thanks @jmb108 for giving us a peek into a day in your life. Until next time. #lbdayinthelife
Published At : 02/07/2017 10:15 PM
Caption : Organization is the name of the game. // “My role allows me to collaborate and strategize, with co-workers and clients alike, to bring the best possible creative to consumers.” At times Jenny manages more than 50 projects, so to stay organized she relies on their project status document to keep track of every detail, take notes and think ahead to what’s next. #lbdayinthelife
Published At : 02/07/2017 9:12 PM
Caption : I spy… 👀 // There are plenty of cool things to find around Jenny’s desk. Three of her favorites? A photo of her summertime obsession, the Chicago Air and Water Show, another of her paddle-boarding in Thailand with her niece and nephews, and her @northwesternu student ID—a memento to balancing work and graduate school. #lbdayinthelife
Published At : 02/07/2017 8:46 PM
Caption : Desk discussions. // Jenny’s best piece of advice for those looking to break into the industry? “Network. Marketing is a people industry. It’s important to build and maintain relationships with people – and to not rely solely on social networks. Personal connections matter, and lunch or happy hour is always a good idea.” #lbdayinthelife
Published At : 02/07/2017 7:19 PM
Caption : 🍜Old traditions with new faces. // For lunch, Jenny regularly heads over to her favorite local Ramen restaurant with her creative director Shawn Farrell and boss Brad Black. The tradition started over a shared appreciation of ramen and the non-stop ’90s hip-hop that plays there. With Shawn and Brad travelling today, she slurps alongside her Account Supervisor Sara Leakey and Associate Creative Director Paul Swiatek. #lbdayinthelife
Published At : 02/07/2017 5:20 PM
Caption : Inspiration for all. // Jenny believes that everyone on her team, regardless of role, should be in-tune with their creativity. That’s why she holds Monthly Inspiration Meetings: regular open forums for her team to talk about whatever they find interesting or “cool.” “Additionally, it’s really valuable when working on larger teams that have different divisions because the sessions allow us to see and learn what each division is working on through creative share-outs.” #lbdayinthelife


Leo Burnett USA Chief Creative Officer Britt Nolan: “The fact that it’s so easy to avoid advertising means that we have to make stuff that people seek out” February 23, 2017

Britt Nolan, Chief Creative Officer for Leo Burnett USA, joins Justin to talk about his career, what drew him to the ad business, the importance of the Super Bowl to the advertising community, the use of politics in advertising, Chicago’s...


People In This Article: Britt Nolan

See all 4 articles on February 23, 2017.

Indian brands are discovering feminism and gay rights, not the least because they sell February 22, 2017

In his career spanning over 30 years in Indian advertising, KV Sridhar has never before seen such a wave of bold, socially-charged commercials as he has in the past decade. For the former chief creative officer of advertising agency Leo Burnett, and...


People In This Article: Britt Nolan

See all 2 articles on February 22, 2017.

AdFest's 20th Anniversary: Mark Tutssel + Donald Gunn review 19 years of Film Grand Prix awards February 21, 2017

Yesterday Campaign Brief Asia posted the list of the top winners from the Film Category at AdFest from the first festival in 1998 through to last year . There's some great work in the winners list and nearly all of then stand the test of time and...


People In This Article: Mark Tutssel

See all 7 articles on February 21, 2017.

New top rung roles for Rebelo, Baxter and Geertz at Publicis communications February 20, 2017

One year ago, Publicis Communications chief executive officer, Arthur Sadoun, laid out his plans for the creative networks and production company – Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, MSL Group and Prodigious –...


People In This Article: Mark Tutssel

See all 4 articles on February 20, 2017.

Behind Red Urban’s burger collaboration February 17, 2017

Creative director Christina Yu on how the agency worked with Omnicom's dedicated McDonald's unit on its first campaign. Late last August, Omnicom won a pitch for McDonald’s U.S. business, with the holding company announcing it would create We...


People In This Article: Mark Tutssel

See all 3 articles on February 17, 2017.

The Co-op today launched a new TV advert which promotes the... February 16, 2017

The Co-op today launched a new TV advert which promotes the ethical way the business sources its food and its membership scheme, encouraging consumers to join. Agency: Leo Burnett Creative Director Richard Robinson & Graham Lakeland Account...


People In This Article: Mark Tutssel

See all 1 articles on February 16, 2017.

Leo Burnett Chicago Parts with ‘Less Than 3 Percent’ of Staff February 15, 2017

Leo Burnett went through a “restructuring” today, parting ways with “less than three percent” of its employees in Chicago, a source close to the matter confirmed. The party called the move part of an effort by Leo Burnett...


People In This Article: Andrew Swinand

See all 3 articles on February 15, 2017.

Amazon fires its first shots for being the new 'prime' time for India February 14, 2017

For a while, all we had to show for our Amazon Prime memberships were speedy deliveries on some items and a keychain. Then Amazon Prime Video hit our screens, and the parent company’s trademark aggression was evident in everything it did....


People In This Article: Andrew Swinand

See all 2 articles on February 14, 2017.

Levron Joins FCB, Bedwood Launches Cauliflower and More February 13, 2017

FCB has appointed Fred Levron, former executive creative director at CAA, as worldwide creative partner, reporting to Global Chief Creative Officer Susan Credle. Levron, who has been working with FCB on a project basis in the U.S. for several...


People In This Article: Britt Nolan

See all 4 articles on February 13, 2017.

McDelivery App's web film is a sweet quarrel between an elderly frenemies February 12, 2017

For the first time ever, McDonald's and Leo Burnett India have conceptualised and created a web film to launch the unique features of its appMcDonald's India (West and South) has come out with a new update for its McDelivery App for its customers to...

Best Media Info (India)

People In This Article: Britt Nolan

See all 1 articles on February 12, 2017.

Leo Burnett London’s McDonald’s McCafe “Hands” ads to be exhibited at New York museum February 09, 2017

0 Sylvia G February 09, 2017 Leo Burnett London’s print ad series for McDonald’s will be exhibited and become part of the perman... Leo Burnett London’s print ad series for McDonald’s will be exhibited and become part of the...


People In This Article: Britt Nolan

See all 5 articles on February 09, 2017.

Leo Burnett Chicago Names Suzanne Michaels as EVP of Creative Innovation February 08, 2017

Leo Burnett has hired the newest creative executive in its Chicago headquarters. Suzanne Michaels joins the Publicis shop from The Abundancy, which was previously known as indie agency Frequency450. Leo Burnett acquired that agency along with...


People In This Article: Andrew Swinand , Britt Nolan

See all 5 articles on February 08, 2017.

McCann is 2017 Super CLIO Champion February 07, 2017

NEW YORK – McCann New York's "Bad Romance" for National Geographic, was chosen as the winner of the "Super Clio", an initiative from the Clio Awards that determines the Big Game's top spot as chosen by a panel of creative...


People In This Article: Judy John

See all 5 articles on February 07, 2017.

The Best Super Bowl Ad (According To Ad Execs) Was Nat Geo's Einstein/'Bad Romance' Spot February 06, 2017

What makes a great Super Bowl ad? Is it an epic story? Thirty seconds of LULZ? The debate starts before kick-off every year and continues into the day after across tweets, Facebook posts, and perhaps the ultimate arbiter of the general public's...


People In This Article: Judy John

See all 4 articles on February 06, 2017.

Super Bowl advertising could be facing a cloudy future with NFL issues February 05, 2017

Super Bowl ads are the pinnacle of American advertising, but will they always be so? The side of NRG Stadium prior to Super Bowl LI. Time is money.Benjamin Franklin wrote that in 1748. And he’s on the money nowadays.Super Bowl ads offer a...


People In This Article: Mark Tutssel

See all 5 articles on February 05, 2017.

Super Bowl shows how ad houses are keeping it in the family February 03, 2017

As Americans switch on their TV sets for the Super Bowl on Sunday, a break in the pregame show on Fox will feature a bit of Canadian content – even though few viewers will realize it. McDonald’s Super Bowl ad , which will run just before...


People In This Article: Judy John

See all 3 articles on February 03, 2017.

We Hear: Leo Burnett Retains GMC After Review February 01, 2017

Back in September, we learned that GMC had issued a creative RFP to “several agencies” regarding its GMC brand (but not Buick), with incumbent Leo Burnett invited to participate in the review. Leo Burnett has handled creative for GMC and...


People In This Article: Andrew Swinand

See all 2 articles on February 01, 2017.

Leo Burnett's Judy John talks brand films January 31, 2017

The brains behind P&G's Always #LikeAGirl campaign and Brand Film Festival jury chair Judy John on creativity, figuring out the next big thing, utilizing technology and producing great brand films. Judy John, CEO Canada & chief creative...


People In This Article: Judy John

See all 5 articles on January 31, 2017.

Top 30 Under 30 - 2016: Here Come the Young Stars January 30, 2017

The fourth edition of IMPACT's 'Top 30 Under 30' list of the 30 most talented individuals under the age of 30 in Indian Media, Creative and Media agencies was unveiled last Friday. As many as seven out of the list are aged 25 or below. The Jury A...

Impact (India)

People In This Article: Judy John

See all 4 articles on January 30, 2017.

Katie Newman becomes CMO at Leo Burnett January 29, 2017

Former CMO at The Abundancy, Ardent and Transparent Media Partners will work alongside North America CEO Andrew Swinand The post Katie Newman becomes CMO at Leo Burnett appeared first on Media Life Magazine.


People In This Article: Andrew Swinand , Katie Newman

See all 2 articles on January 29, 2017.

Leo Burnett USA appoints Katie Newman chief marketing officer January 28, 2017

Katie Newman has been named chief marketing officer at Leo Burnett USA. She returns to Leo Burnett joining newly appointed North American CEO Andrew Swinand. Together, Newman and Swinand will lead new business and growth efforts for the agencys US...

New Vision (Uganda)

People In This Article: Andrew Swinand , Katie Newman

See all 2 articles on January 28, 2017.

Katie Newman Joins Leo Burnett As U.S. CMO January 27, 2017

Andrew Swinand, newly minted North America CEO at Leo Burnett is quickly putting his stamp on the agency. Swinand, who joined the agency earlier this month has brought on board one of his Abundancy colleagues—Katie Newman—to serve as...


People In This Article: Andrew Swinand , Katie Newman

See all 5 articles on January 27, 2017.

This is Co-op '17: Shane Meadows directs film for supermarket January 26, 2017

Shane Meadows, the director behind cult film and TV series This is England, has directed a film for the Co-op as part of the supermarket brand's drive to recruit a million new members. The film, which will debut in cinemas tomorrow and be shown...


People In This Article: Andrew Swinand , Katie Newman

See all 4 articles on January 26, 2017.

The Lisbon International Advertising Festival to take place on the 21st of September January 25, 2017

Submissions for the second edition of The Lisbon International Advertising Festival will open on the 6th of February. Tickets for the festival will also be available for purchase starting from the same date. There will be a special discount for...

MediAvataarME.com (Middle East)

People In This Article: Andrew Swinand , Katie Newman

See all 2 articles on January 25, 2017.

Watch: Publicis launches Publicis One model in Turkey January 24, 2017

Publicis Groupe has appointed a leadership team for Publicis One Turkey, the new business model it has introduced in over 50 markets globally. Savas Inanc Dedebas has been appointed as chief executive of Publicis One Turkey. He is currently the...


People In This Article: Andrew Swinand , Katie Newman

See all 1 articles on January 24, 2017.

Adfest names Leo Burnett China’s chief creative officer Victor Manggunio as jury president January 23, 2017

Victor Manggunio, Leo Burnett China’s chief creative officer, has been named a jury president at this year’s Adfest. The announcement: ADFEST is pleased to announce that Victor Manggunio, Chief Creative Officer of Leo Burnett China,...


People In This Article: Andrew Swinand , Katie Newman

See all 2 articles on January 23, 2017.

McDonald’s travels back to ancient imperial court to highlight modern convenience January 22, 2017

Most people today are probably leading more comfortable lives than even the emperors of ancient China, especially when it comes to getting hold of tasty food. McDonald’s China has highlighted this point in a series of three amusing new videos....


People In This Article: Andrew Swinand , Katie Newman

See all 3 articles on January 22, 2017.

Leo Burnett Sri Lanka launches 8th edition of Leo Art at Fairway Galle Literary Fest January 20, 2017

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide, last week launched the eighth edition of its Leo Art program titled 'Art at the Fest' at the Fairway Galle Literary Festival. The Leo Art exhibition ran...

Daily Financial Times (Sri Lanka)

People In This Article: Andrew Swinand , Katie Newman

See all 5 articles on January 20, 2017.

Google Is Showing Off Its Commitment To Six Second Ads With A Sundance Activation January 19, 2017

When Charlie McKittrick, Chief Strategy Officer for creative agency Mother New York, heard that the new format for pre-roll ads that Google was pushing were going to be six second spots, it'd be fair to say that he wasn't exactly thrilled at the...


People In This Article: Britt Nolan

See all 2 articles on January 19, 2017.

Kellogg’s reappoints Leo Burnett Chicago to Special K account January 17, 2017

A year after Leo Burnett was taken off the Special K cereal account, with the business going to WPP’s JWT , it has earned back the business. AdAge reports that Kellogg’s renamed Leo Burnett Chicago to work on its Special K advertising...


People In This Article: Andrew Swinand

See all 2 articles on January 17, 2017.

A peek at the week: Leo Burnett India's Prashanth Challapalli January 16, 2017

Prashanth Challapalli was recently hired by Leo Burnett as the chief integration officer for South Asia. In his new gig, Challapalli reports to Saurabh Varma, chief executive officer, Publicis Communications India, and works with leaders across...


People In This Article: Andrew Swinand

See all 3 articles on January 16, 2017.

Ad of the Day: McDonald's 'The Lift' shows sharing's caring, except with chicken selects January 15, 2017

McDonald's is showing the darker behaviours its chicken selects can inspire in a cutesy ad about two women trapped in a lift. With little else to do, the pair became friends, sharing stories, clothes and doing what it takes to pass the time - until...


People In This Article: Andrew Swinand

See all 1 articles on January 15, 2017.

Prashanth Challapalli is Chief Integration Officer, Leo Burnett January 13, 2017

Prashanth Challapalli will be Leo Burnett’s Chief Integration Officer for South Asia. In his new role, Challapalli will report to Saurabh Varma, Chief Executive Officer, Publicis Communications India, and will work with leaders across Publicis...


People In This Article: Andrew Swinand

See all 2 articles on January 13, 2017.

The 4A's Hosts Data Summit 2017 in New York January 12, 2017

NEW YORK, Jan. 12, 2017 /PRNewswire/ -- The 4A's, the leading trade association representing the advertising agency business, will host its fourth annual Data Summit on Feb. 7, 2017, in New York City. During the one-day summit, high-profile experts...

PR Newswire

People In This Article: Nina Abnee

See all 3 articles on January 12, 2017.

Who were the Top executive creative directors of 2016? The Directory Big Won rankings January 11, 2017

The Directory Big Won Rankings have been revealed, with the awards data offering insights into the most successful advertising and creative campaigns for 2016. Below we recount who was found to be the most successful executive creative directors of...


People In This Article: Judy John , Mark Tutssel

See all 3 articles on January 11, 2017.

Marissa Mayer Is Off Yahoo's Board; Leo Burnett Hires media Exec Andrew Swinand January 10, 2017

today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo's board is going to have some notable absences after Verizon completes the acquisition of its operating business. Yahoo's embattled CEO Marissa Mayer will step down from...


People In This Article: Andrew Swinand

See all 3 articles on January 10, 2017.

Leo Burnett Names Andrew Swinand as North American CEO, Hires 60 of His Employees January 09, 2017

Leo Burnett has named Andrew Swinand as its North American CEO, effective as of today, following the promotion of Rich Stoddart to Leo Burnett global CEO nearly a year ago. Stoddart formerly served dual roles as both global and North American CEO,...


People In This Article: Andrew Swinand , Judy John , Mark Tutssel , Rich Stoddart

See all 8 articles on January 09, 2017.

News Highlights : Top Company News of the Day January 08, 2017

Merrimack Pharmaceutical said the company would be cutting it's staff by 80% and has entered into an asset and purchase agreement whereby Ipsen will acquire global oncology assets, including Onivyde. Advertising giant Publicis Groupe is expected to...


People In This Article: Andrew Swinand

See all 1 articles on January 08, 2017.

8th edition of Leo Art to take place at the Galle Literary Fest January 07, 2017

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide, is gearing up to host the eighth edition of Leo Art at the Galle Literary Festival, which brings the creative community, writers and artists from across...

Daily Financial Times (Sri Lanka)

People In This Article: Andrew Swinand

See all 1 articles on January 07, 2017.

Sons Of Vikrant January 05, 2017

Market: India Brand: Bajaj Agency: Leo Burnett, Mumbai, India Chief Creative Officer: Rajdeepak Das Executive Creative Director: Prajato Guha Thakurta Creative Director: Kevin Lobo / Vikrant Yadav Copywriter: Sriram Iyer / Ashish Sharma / Vivek...


People In This Article: Andrew Swinand

See all 1 articles on January 05, 2017.

McDonald’s ‘too good to share’ new advert by Leo Burnett January 01, 2017

McDonald’s has created a campaign specifically for its Chicken Selects offering, which runs across cinema, TV, Out-of-Home (OOH), press, social and online from Christmas Eve, across the UK and the Republic of Ireland. This is the first time...


People In This Article: Andrew Swinand

See all 3 articles on January 01, 2017.

JWT's Senthil Kumar only Indian in 2017 Andy Awards jury December 29, 2016

Earlier, Prasoon Joshi was part of the jury from 2011 to 2013, while Santosh Padhi, Co-Founder and CCO of Taproot Dentsu, was the only Indian on the jury in 2014Senthil Kumar, Chief Creative Officer of JWT India, is the only Indian on the jury of...

Best Media Info (India)

People In This Article: Judy John

See all 1 articles on December 29, 2016.

Thums Up: Introducing the 'Toofani' Good Samaritan December 28, 2016

By Suraj Ramnath , afaqs!, Mumbai | In Advertising | December 28, 2016 The cola brand retains its adventurous, macho stance, but adds a heart of gold to the mix. A look at the new spot. What comes to mind when you think of Thums Up? Probably the...


People In This Article: Judy John

See all 3 articles on December 28, 2016.

Ranveer Singh is set to ride on 'Toofani' brand Thums Up December 27, 2016

Thums Up has always recognized the "Toofani" - heroic spirit - in every individual. The new Thums Up communication campaign that was released today, takes this theme forward. The new thematic campaign starring Ranveer Singh, draws on the...

Adgully (India)

People In This Article: Judy John

See all 3 articles on December 27, 2016.

The Impact of Insurance Advertising on Jurors December 26, 2016

Geico’s famous “spokesperson,” a hugely popular gecko named Martin, turned 16 years old this year. Assuming that Martin is an average gecko, he’d likely weigh in at a whopping 2.5 ounces. With Geico topping all insurers in...


People In This Article: Nina Abnee

See all 3 articles on December 26, 2016.

Ad of the Day: Craving Mr. Peanut? Planters' Animated Mascot Returns, With an Attitude December 23, 2016

Planters' iconic mascot is getting to be a real nut-buster these days. Slap on your monocle and watch how Mr. Peanut taunts his nemesis, Richard the Nutcracker, in the new ad below, sealing the dude in a glass chamber and tempting him with snacks to...


People In This Article: Anne Carbo , Blair Cooley , Britt Nolan , Chase Donahue , Chris von Ende , Dave Loew , Jennifer Kasmarick , Jon Wyville , Kent Carmichael , Kristina Lenz , Mike Ward , Pushpa Gopalan , Robyn Schwartz , Ryan Stotts , Sarah Wickman , Toni Duttweiler

See all 1 articles on December 23, 2016.

The Year That Was: People movements in 2016 December 21, 2016

Picture source: ThinkStockPeople movements always make big headlines, and the year 2016 saw many such in the ad, marketing and related sectors. Brand Equity presents a recap of biggies who quit, moved places, started their own ventures, and whose...


People In This Article: Rich Stoddart

See all 1 articles on December 21, 2016.

Beam Suntory Names Leo Burnett as AOR for Jim Beam December 20, 2016

Beam Suntory selected Leo Burnett as its new global agency of record for its Jim Beam whiskey brand, concluding a review launched in September. Leo Burnett won out against DDB and McCann, picking up an assignment formerly handled by StoryWorks (aka...


People In This Article: Rich Stoddart

See all 6 articles on December 20, 2016.

Printed By Somerset December 19, 2016

Market: Canada Brand: Printed By Somerset Agency: Leo Burnett, Toronto, Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg / Judy John Copywriter: Andrew Caie / Marty Hoefkes Art Director: Ryan Crouchman / Dejan Djuric /...


People In This Article: Judy John

See all 3 articles on December 19, 2016.

News Update: Saurabh Varma appointed Publicis Communications India CEO December 17, 2016

Varma will continue to be the Chief Executive Officer of Leo Burnett, South AsiaPublicis Communications announced yesterday the appointment of Saurabh Varma as CEO of Publicis Communications India. Varma's appointment comes on top of his existing...

Best Media Info (India)

People In This Article: Judy John

See all 1 articles on December 17, 2016.


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