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Full Service Agency

Leo Burnett Worldwide, Inc.

BUSINESS SUMMARY

Leo Burnett Worldwide, Inc. REDBOOKS Profile

Leo Burnett operates a global network that includes a variety of specialty marketing services and full-service advertising agencies. The agency holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story. With their expertise in mass advertising and digital, promotional and retail marketing, the agency helps build many of the world's most valuable brands and successful marketers.

Note: Business Summary has been adapted from the Company's website.

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1935

EMPLOYEES

6,844

CONTACT INFO [155]

Display:

NAME/EMAIL TITLE
Tom Bernardin
Chairman & CEO
Susan Credle
Chief Creative Officer
Giles Hedger
Chief Strategy Officer
Mick Mccabe
Chief Strategy Officer, USA
Renetta McCann
Chief Talent Officer
Mark Tutssel
Chief Creative Officer, Global
Bill Hickman
Chief Growth Officer
Mark Renshaw
Chief Innovation Officer
Catherine Guthrie
President, Leo Burnett Worldwide
Rich Stoddart
President, North America
 
 
 
 
 

GENERAL INFO

35 W Wacker Dr
Chicago, IL 60601-1723

Tel: (312) 220-5959
Fax: (312) 220-3299

www.leoburnett.com

belief@leoburnett.com

CLIENTS [35]

Display:

Allstate Insurance (1957)
(Campaign: "Blind Spot", Campaign: "Labor", Campaign: "Mayhem Wine Bottle", Campaign: "Mayhem: Apple Video", Campaign: "Out Holding Hands", Campaign: "Raccoon", Campaign: "Streaker", GPS, Holiday Decorator, Interactive, Motorcycle Insurance, Speech, Website)
Altoids
(Altoids Sours, Campaign: "Mastering the Mother Tongue")
Art Institute of Chicago
(Campaign: "ChicaGO Picasso")
Bridgestone Americas Tire Operations, LLC
(Campaign: "Drive a Firestone", Firestone, Firestone Complete Auto Care, Strategic & Creative Solutions)
Cheez-It
Chicago Ideas Week
(Campaign: "WhatIfChicago")
Coca-Cola Refreshments USA, Inc.
(Campaign: "Arctic Home", Campaign: "Shine", Campaign: "Snowball Effect", Campaign: "Stare Bear", Campaign: "There's Nothing Soft About It", Campaign: "Thumbprints", Creative)
ComEd
(The Ice Box Derby)
DIRECTV
("BOXING")
Esurance
(Campaign: "#EsuranceSave30" Super Bowl 2014, Campaign: "Beatrice", Lead Creative)
 
 
 
 
 

MARKET SPECIALIZATION

  MEDIA FOCUS  
 
  TARGET MARKETS  
 
  KEY SERVICES  
Advertising
Advertising Specialties
Brand Development & Integration
 
  INDUSTRY FOCUS  
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
Publicis Groupe S.A.PARENTParis, France45,001
Leo Burnett Worldwide, Inc.CurrentChicago, IL6,844
AMA Leo BurnettChildCairo, Egypt
Access Leo BurnettChildNairobi, Kenya30
Amazon AdvertisingChildSan Francisco, CA30
Arc WorldwideChildChicago, IL1,100
Beacon Communications K.K.ChildTokyo, Japan350
Circus Communicacion IntegradaChildLima, Peru75
Flip Media FZ-LLCChildDubai, United Arab Emirates100
H&C, Leo BurnettChildBeirut, Lebanon85
Holler Digital Ltd.ChildLondon, United Kingdom39
Innovation Leo BurnettChildNicosia, Cyprus20
Kitchen Leo BurnettChildOslo, Norway49
Kontuur-Leo BurnettChildTallinn, Estonia65
LapizChildChicago, IL40
Leo BurnettChildParis, France151
Leo BurnettChildKuwait, Kuwait8
Leo BurnettChildSingapore, Singapore93
Leo BurnettChildTaipei, Taiwan150
Leo BurnettChildBangkok, Thailand120
Leo Burnett & Target SAChildBucharest, Romania100
Leo Burnett - Los AngelesChildLos Angeles, CA5
Leo Burnett AnnonsbyraChildStockholm, Sweden20
Leo Burnett AssociatesChildDublin, Ireland25
Leo Burnett BelgiumChildBrussels, Belgium32
Leo Burnett BusinessChildNew York, NY50
Leo Burnett CasablancaChildCasablanca, Morocco20
Leo Burnett ChileChildSantiago, Chile25
Leo Burnett Co. S.r.l.ChildTurin, Italy15
Leo Burnett Co., S.r.l.ChildMilan, Italy192
Leo Burnett Colombia, S.A.ChildBogota, Colombia150
Leo Burnett Company Ltd.ChildToronto, Canada100
Leo Burnett Detroit, Inc.ChildTroy, MI
Leo Burnett Inc., Sucursal ArgentinaChildBuenos Aires, Argentina87
Leo Burnett IndiaChildMumbai, India250
Leo Burnett IndiaChildNew Delhi, India50
Leo Burnett JordanChildAmman, Jordan8
Leo Burnett KievChildKiev, Ukraine50
Leo Burnett KoreaChildSeoul, Korea (South)120
Leo Burnett Kreasindo IndonesiaChildJakarta, Indonesia113
Leo Burnett MalaysiaChildKuala Lumpur, Malaysia143
Leo Burnett ManilaChildMakati, Philippines86
Leo Burnett MelbourneChildMelbourne, Australia42
Leo Burnett Mexico S.A. de C.V.ChildMexico, Mexico150
Leo Burnett MoscowChildMoscow, Russia200
Leo Burnett Publicidade, Ltda.ChildLisbon, Portugal57
Leo Burnett RomeChildRome, Italy50
Leo Burnett Shanghai Advertising Co., Ltd.ChildShanghai, China
Leo Burnett Solutions Inc.ChildColombo, Sri Lanka80
Leo Burnett SydneyChildSydney, Australia160
Leo Burnett Tailor MadeChildNew York, NY40
Leo Burnett Tailor MadeChildSao Paulo, Brazil160
Leo Burnett USAChildChicago, IL1,000
Leo Burnett VilniusChildVilnius, Lithuania6
Leo Burnett Warsaw SP.Z.O.O.ChildWarsaw, Poland120
Leo Burnett, Ltd.ChildLondon, United Kingdom482
Leo Burnett-BeijingChildBeijing, China
Leo Burnett-GuangzhouChildGuangzhou, China60
Leo Burnett-Hong KongChildQuarry Bay, China (Hong Kong)180
Markom/Leo BurnettChildIstanbul, Turkey65
Mass Publicidad S.R.L.ChildAsuncion, Paraguay34
Orchard AdvertisingChildBengaluru, India50
Radius Leo BurnettChildDubai, United Arab Emirates225
Rosabel Advertising Ltd.ChildLagos, Nigeria61
Spillmann/Felser/Leo BurnettChildZurich, Switzerland70
Targets/Leo BurnettChildRiyadh, Saudi Arabia45
Targets/Leo Burnett AdvertisingChildJeddah, Saudi Arabia50
Votan Leo BurnettChildLjubljana, Slovenia14
Wiktor/Leo Burnett, s.r.o.ChildBratislava, Slovakia50
Siblings   
Bartle Bogle Hegarty LimitedSiblingLondon, United Kingdom900
Beacon Communications K.K.SiblingTokyo, Japan350
Big Fuel Communications LLCSiblingNew York, NY170
BOZ ParisSiblingParis, France30
BromleySiblingSan Antonio, TX180
BurrellSiblingChicago, IL133
Carmi & Ubertis Design S.R.L.SiblingCasale Monferrato, Italy21
Carre NoirSiblingSuresnes, France150
Carre Noir BarcelonaSiblingBarcelona, Spain6
Carre Noir TokyoSiblingTokyo, Japan
Carre Noir TurinoSiblingTurin, Italy20
Chemistry Communications Group, PlcSiblingLondon, United Kingdom160
Compasso MundocomSiblingAmstelveen, Netherlands45
DenuoSiblingLos Angeles, CA
DigitasLBiSiblingBoston, MA3,000
Discovery USASiblingChicago, IL65
DPZ-Duailibi, Petit, Zaragoza, Propaganda S.A.SiblingSao Paulo, Brazil230
Duval Guillaume CorporateSiblingBerchem, Belgium200
Fallon WorldwideSiblingMinneapolis, MN450
Freud CommunicationsSiblingLondon, United Kingdom300
Geller Nessis PublicisSiblingRamat Gan, Israel17
Hepta Group PublicisSiblingMinsk, Belarus80
Kekst & Co.SiblingNew York, NY75
King HarvestsSiblingShanghai, China100
Luminous Experiential MSLGROUPSiblingCauseway Bay, China (Hong Kong)40
MarketGate ConsultingSiblingMumbai, India7
Marketway Ltd.SiblingNicosia, Cyprus42
MediaVest USASiblingNew York, NY900
Medicus Life BrandsSiblingNew York, NY598
Mikado S.A.SiblingLuxembourg, Luxembourg15
M.I.T.A.SiblingSarajevo, Bosnia & Herzegovina20
MMS Marketinske Komunikacije, D.O.O.SiblingLjubljana, Slovenia42
Moroch PartnersSiblingDallas, TX250
MRYSiblingNew York, NY500
MSL Group IndiaSiblingMumbai, India150
MSLGROUPSiblingNew York, NY1,300
Olabuenaga ChemistriSiblingMexico, Mexico100
Ove Design & Communications Ltd.SiblingToronto, Canada25
PBJS, Inc.SiblingSeattle, WA26
PerformicsSiblingChicago, IL140
PhonevalleySiblingParis, France60
PokeSiblingLondon, United Kingdom60
Protishabda CommunicationsSiblingDhaka, Bangladesh25
PublicisSiblingToronto, Canada300
PublicisSiblingBrussels, Belgium47
PublicisSiblingMunich, Germany
PublicisSiblingPrague, Czech Republic60
PublicisSiblingMadrid, Spain123
PublicisSiblingRome, Italy40
PublicisSiblingZurich, Switzerland110
PublicisSiblingBucharest, Romania50
PublicisSiblingVienna, Austria80
PublicisSiblingAmstelveen, Netherlands65
Publicis 67SiblingCaracas, Venezuela100
Publicis Activ AnnecySiblingMetz-Tessy, France9
Publicis Activ StrasbourgSiblingStrasbourg, France25
Publicis Ambience MumbaiSiblingMumbai, India
Publicis Arredondo de HaroSiblingMexico, Mexico
Publicis Asia/Pacific Pte. Ltd.SiblingSingapore, Singapore100
Publicis BeehiveSiblingMumbai, India130
Publicis (Beijing)SiblingBeijing, China104
Publicis BlueprintSiblingLondon, United Kingdom120
Publicis BoldSiblingIstanbul, Turkey
Publicis Brand/DesignSiblingToronto, Canada
Publicis Brasil CommunicaoSiblingRio de Janeiro, Brazil55
Publicis CaribbeanSiblingPort of Spain, Trinidad & Tobago26
Publicis-CBSiblingBogota, Colombia97
Publicis Chile SASiblingSantiago, Chile90
Publicis ConseilSiblingParis, France100
Publicis DialogSiblingParis, France150
Publicis DialogSiblingLos Angeles, CA10
Publicis DialogSiblingAmstelveen, Netherlands50
Publicis DialogSiblingToronto, Canada300
Publicis Dialog & Interactive-MontrealSiblingMontreal, Canada100
Publicis Dialog ZurichSiblingZurich, Switzerland
Publicis d.o.o.SiblingZagreb, Croatia40
Publicis Et NousSiblingParis, France35
Publicis Fergo, S.A.SiblingPanama, Panama51
Publicis GraffitiSiblingBuenos Aires, Argentina50
Publicis GraphicsSiblingAmman, Jordan
Publicis-GraphicsSiblingJeddah, Saudi Arabia
Publicis-GraphicsSiblingManama, Bahrain
Publicis-GraphicsSiblingDubai, United Arab Emirates100
Publicis-GraphicsSiblingRiyadh, Saudi Arabia40
Publicis-GraphicsSiblingCairo, Egypt
Publicis-GraphicsSiblingDoha, Qatar20
Publicis GuangzhouSiblingGuangzhou, China30
Publicis Healthcare Communications GroupSiblingNew York, NY25
Publicis HellasSiblingAthens, Greece50
Publicis Hong KongSiblingHong Kong, China (Hong Kong)98
Publicis ImpetuSiblingMontevideo, Uruguay30
Publicis India Communications Pvt. Ltd.SiblingMumbai, India160
Publicis India Communications Pvt. Ltd.SiblingGurgaon, India75
Publicis IndonesiaSiblingJakarta, Indonesia90
Publicis iStratSiblingNew Delhi, India50
Publicis JimenezBasicSiblingMakati, Philippines
Publicis Johannesburg Pty. Ltd.SiblingSandton, South Africa60
Publicis Kaplan ThalerSiblingNew York, NY
Publicis Life Brand DreamsSiblingBeijing, China
Publicis (Malaysia) Sdn. Bhd.SiblingPetaling Jaya, Malaysia80
Publicis ManilaSiblingMakati, Philippines105
Publicis MarcSiblingSofia, Bulgaria
Publicis-MojopartnersSiblingSydney, Australia300
Publicis-Mojopartners BrisbaneSiblingBrisbane, Australia75
Publicis-Mojopartners MelbourneSiblingMelbourne, Australia60
Publicis MontrealSiblingMontreal, Canada115
Publicis NetWorksSiblingToronto, Canada300
Publicis NetworksSiblingMilan, Italy100
Publicis Publicidade Lda.SiblingLisbon, Portugal20
Publicis ShanghaiSiblingShanghai, China120
Publicis SingaporeSiblingSingapore, Singapore100
Publicis SoleilSiblingMarseilles, France45
Publicis Sp. z.o.o.SiblingWarsaw, Poland100
Publicis S.R.L.SiblingMilan, Italy115
Publicis (Thailand) Ltd.SiblingBangkok, Thailand70
Publicis TorontoSiblingToronto, Canada300
Publicis UKSiblingLondon, United Kingdom500
Publicis USASiblingNew York, NY950
Publicis.NetSiblingParis, France60
RazorfishSiblingSeattle, WA2,200
ReputationSiblingCopenhagen, Denmark36
ResultrixSiblingBellevue, WA
RineySiblingSan Francisco, CA253
RokkanSiblingNew York, NY100
RosettaSiblingHamilton, NJ1,100
Saatchi & SaatchiSiblingNew York, NY6,709
Skandaali PublicisSiblingHelsinki, Finland95
Starcom MediaVest GroupSiblingChicago, IL
TaterkaSiblingSao Paulo, Brazil150
VivaKiSiblingChicago, IL
Winner & AssociatesSiblingLos Angeles, CA25
ZenithOptimediaSiblingLondon, United Kingdom3,900

TWITTER

Profile: @LeoBurnett
Stats:

Followers: 54,155

Following: 668

Tweets: 2,345

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FACEBOOK

Profile: www.facebook.com/leoburnett
Stats:

Page Likes: 50,544

Talking About: 546

Check-Ins: 383

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COMPANY NEWS

Centrum - These guys still got game? Jul 16, 2014

Multivitamin brand Centrum took eight elderly men ages 46-63 to Harlem's Goat Park to challenge a group of streetballers half their age so they could prove they still got game. The viral video campaign is the first-ever social-driven campaign...

Old Geezers Battle Young Whippersnappers at B... Jul 08, 2014

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a group of twenty-something guys. We won't...

Madison Avenue Tries Longer Ads To Thwart Sho... Jul 16, 2014

Americans will spend anywhere from 40 minutes to an hour watching a TV drama like “24” or “The Good Wife,” but just seconds scanning any of the tens of commercials that support those shows. With that in mind, Arby’s in late May released a commercial...

HHGregg Shifts Business From Leo Burnett Jul 08, 2014

HHGregg tapped Leo Burnett and Spark last year. HHGregg has informed Leo Burnett that it will be leaving the agency. After uninspiring performance over the last two quarters, the company has decided to shift its marketing focus from brand-building...

Centrum: Still got game Jul 14, 2014

Advertising Agency: Leo Burnett, Chicago, USA Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano Creative Director: Amanda Butts Group Creative Director: Nuno Ferreira Associate Creative Director: Dave Derrick Senior...

Nominate The Most Creative Women In Advertisi... Jun 30, 2014

Leo Burnett's Susan Credle made last year's list and is behind Allstate's Mayhem character. As Cannes has come to a close and the EFFIE awards have been handed out, Business Insider wants to meet the amazing women behind these creative campaigns. We...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

ABC / Audit Bureau of Circulations

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Sandra Rojas - VP, Marketing

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the company's presence in the Hispanic market...

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