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Leo Burnett Worldwide, Inc.

Full Service Agency

This profile last updated 12/08/2014.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Leo Burnett Worldwide, Inc. REDBOOKS Profile

Leo Burnett operates a global network that includes a variety of specialty marketing services and full-service advertising agencies. The agency holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story. With their expertise in mass advertising and digital, promotional and retail marketing, the agency helps build many of the world's most valuable brands and successful marketers.

Address: 35 W Wacker Dr, Chicago, IL 60601-1723
Tel: (312) 220-5959
Fax: (312) 220-3299
Website: www.leoburnett.us/chicago/contact-us/
General Email: belief@leoburnett.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1935

EMPLOYEES

6,844

NAME/EMAIL TITLE MORE INFO
Tom Bernardin Chairman & CEO
Susan Credle Chief Creative Officer
Giles Hedger Chief Strategy Officer
Judy John Chief Creative Officer
Mick Mccabe Chief Strategy Officer, USA
Renetta McCann Chief Talent Officer
Mark Tutssel Chief Creative Officer, Global
Bill Hickman Chief Growth Officer
Mark Renshaw Chief Innovation Officer
Catherine Guthrie President, Leo Burnett Worldwide
Rich Stoddart President, North America
Jarek Ziebinski President, Asia Pacific
Michelle Kristula-Green EVP & Head, People & Culture, Global
Bob Raidt EVP & Head, Worldwide Account
Jeanie Caggiano EVP & Executive Director, Creative
Vincent Geraghty EVP & Executive Director, Production
Dave Loew EVP & Executive Director, Creative
Charley Wickman EVP & Executive Director, Creative
Skip Drayton EVP & Group Director, Integrated Marketing
Nina Abnee EVP & Account Director
Cindy Blikre EVP & Account Director, Global
Steve Bonnell EVP & Account Director, Global
David Brot EVP & Account Director
Mark Burgess EVP & Account Director
Trent Buterbaugh EVP & Account Director
Karla Flannery EVP & Account Director
Richard Roche EVP & Account Director
Matthew Scholes EVP & Business Director, Global
Louis Slotkin EVP & Account Director
Rachel Winer EVP & Account Director
Denise Fedewa EVP & Director, Strategy
Kat Gates EVP & Director, Global Creative
Marty Harper EVP & Director, Strategic Planning
Mylene Pollock EVP & Director, Creative
Renee Salaberry EVP & Director, Worldwide Strategy, Consumer Health
Susan Treacy EVP & Director, Creative
Angela Whitby EVP & Director, Strategy
Richard Bennington EVP, Finance & Operations
Amy Cheronis EVP, Reputation & Communications
Leslie Meredith Executive Vice President
Carla Michelotti Executive Vice President
Ron Nelken Executive Vice President
Cliff Schwandner Executive Vice President
Michael Boychuk SVP & Executive Director, Creative
Mike Shanahan SVP & Executive Director, Production Operations
Larry Zuger SVP & Executive Director, Creative
Denis Giroux SVP & Executive Producer
Varsha Kaura SVP & Account Director
Susan Lulich SVP & Account Director
Sarah Paulsen SVP & Account Director
Susan Stefaniak SVP & Account Director
Peter Albrycht SVP & Director, Digital Development & Integration
Sarah Block SVP & Director, Creative
Lilia Arroyo Flores SVP & Director, Planning
Tony Katalinic SVP & Director, Creative
Kevin Lilly SVP & Director, Participation Strategy
Heather Paris SVP & Director, Strategy
Eric Routenberg SVP & Director, Creative
Colin Selikow SVP & Director, Creative
Mike Siska SVP & Director, Strategic Planning
Steve Yuan SVP & Director, Global Planning, Samsung Global Brand Management
Carey Isom SVP, Strategic Partnerships & Platforms
Veronica Puc SVP & Group Executive Producer
Kevin Zier VP, Head, Creative Integration, Director, Creative & Copywriter
Rebecca Clarkson VP & Account Director
Emily Doskow VP & Account Director
Tracy Kurczaba VP & Account Director
Mike Ward VP, Director, Creative & Writer
Doug Buffo VP & Director, Information
Amanda Butts VP & Director, Creative
Tony Cregler VP & Director, Brand Strategy
Mike Doyle VP & Director, Creative
Tina Janczura VP & Director, External Communications
Howard Laubscher VP & Director, Participation Strategy
Tohru Oyasu VP & Director, Creative
Mikal Pittman VP, Creative & Director
Josh Raper VP & Director, Communications
Jo Shoesmith VP & Director, Creative
Molly Stewart VP & Director, Talent Management
Ray Swift VP & Director, Production Consulting
Delayne Turner VP & Director, Talent
Chris von Ende VP & Director, Art
Peggy Walter VP & Director, Celebrity Services
Nicole Wright VP & Director, Talent
Jill Fix VP & Associate Director, Creative
Rainer Schmidt VP & Associate Director, Creative, Leo Burnett
Garrett Ryan Head, Digital
Paul Earle Executive Director
Dominick Maiolo Executive Director, Creative
Becky Swanson Executive Director, Creative
Jon Wyville Executive Director, Creative
Glen Hilzinger Group Director, Creative & Integrated & Copywriter
Niki Condon Senior Director, Art
Katy Walker Senior Director, Art
Matt Blitz Executive Producer
Topher Cochrane Senior Producer
Tony Grossman Senior Producer, Integrated
Bryan Litman Senior Producer
Michael Petrucelly Senior Producer
Katie George Account Director, Advertising
Daphne Jones Account Director
Megan Lally Account Director
Katie Nikolaus Account Director
Ed Odyniec Creative Director
Ang Puglise Art Director
Patrick Smith Producer, Broadcast
Michael Sutton Art Director
Christopher Warmanen Creative Director
Jesse Bowen Director, Art & Copywriter
Alex Sloves Director, Art & Designer, Growth Team
Doug Burnett Director, Art
Eric King Director, Creative
Natalia Kowaleczko Director, Design
Britt Nolan Director, Creative
Alice O'Hara Director, Legal Operations & Corporate Affairs
Brian Shembeda Director, Creative
Sheila Stanicek Director, Digital Communications
Stephanie Summers Director, Art
Bob Veasey Director, Integrated Creative
Graham Woodall Director, Global Creative
Dave Derrick Associate Director, Creative
Pablo Jimenez Associate Director, Creative
Jason McKean Associate Director, Creative
Omari Miller Associate Director, Creative
Greg Nobles Associate Director, Creative
Jennifer Skidgel Associate Director, Global Awards
Ryan Wolin Associate Director, Creative
Mallory Meznarsic Associate Project Manager, Content
Linda Rosbury Project Manager
Mao Moua Manager, Creative Resource
Kaylea Hoelscher Account Supervisor
Richard Roden Account Supervisor, Buick, GMC
Laura Zimmer Account Supervisor
Nickay Penado Supervisor, Global Marketing
Joanna Hussey Senior Account Executive
Kristen Schwanz Senior Copywriter
Julie Baker Account Executive
Michele Hillman Account Executive
Bridget Kuehn Strategist
Jason Reno Account Executive
Becca Wilson Account Executive
Zach Bonnan Copywriter
Mike Davis Copywriter
Dan Forbes Senior Designer
Alan Shen Copywriter
Mary C. Cheney Group Executive Producer
Bobby Gruenberg Associate Producer

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CLIENTS [43]

Allstate Insurance (1957)
(Campaign: "Blind Spot", Campaign: "Labor", Campaign: "Mayhem Wine Bottle", Campaign: "Mayhem: Apple Video", Campaign: "Out Holding Hands", Campaign: "Raccoon", Campaign: "Streaker", GPS, Holiday Decorator, Interactive, Motorcycle Insurance, Speech, Website)
Altoids
(Altoids Sours, Campaign: "Mastering the Mother Tongue")
Altria Group, Inc.
Art Institute of Chicago
(Campaign: "ChicaGO Picasso")
Bridgestone Americas Tire Operations, LLC
(Campaign: "Drive a Firestone", Firestone, Firestone Complete Auto Care, Strategic & Creative Solutions)
Bridgestone/Firestone North American Tire, LLC
Cheez-It
Chicago Ideas Week
(Campaign: "WhatIfChicago")
Coca-Cola Refreshments USA, Inc.
(Campaign: "Arctic Home", Campaign: "Shine", Campaign: "Snowball Effect", Campaign: "Stare Bear", Campaign: "There's Nothing Soft About It", Campaign: "Thumbprints", Creative)
ComEd
(The Ice Box Derby)
Delta Faucet Company
DIRECTV
("BOXING")
Esurance
(Campaign: "#EsuranceSave30" Super Bowl 2014, Campaign: "Beatrice", Lead Creative)
FEMA
(Campaign: "Day Before Irene", Campaign: "Day Before Joplin")
Fiat
Fifth Third Bancorp, Cincinnati, OH
(Campaign: "Challenge", Campaign: "New Shoes", Campaign: "Quiet", Campaign: "The Idea", Campaign: "The curious bank", Digital, Marketing Communications)
General Motors
(Advertising, Buick, GMC, Marketing)
Girl Scouts Of America
Greater Chicago Food Depository
(Campaign: "Pass The Plate")
Hallmark Cards, Inc.
(Campaign: "Motherbird", Campaign: "Tell Me Family", Campaign: "The Team")
Jeep
Kellogg Company
(All-Bran, Campaign: "Defined by a Number", Campaign: "Fight Fat Talk", Campaign: "From Great Starts Come Great Things", Campaign: "L'Eggo My Eggo", Cereal, Corn Flakes, Crunchy Nut, Eggo (Creative Agency), FiberPlus, Gone Nutty, Hispanic, Keebler, Online, Peanut Butter, Pop Tarts, Social Media, Special K, Special K Chocaletey Delight, TV, Wake Up To Breakfast)
Kraft Foods Group, Inc.
Labatt USA LLC (2002)
(Beck's, Leffe)
McDonald's
Lead Agency
(Advertising, Ant Can't, Campaign: "APPLE", Campaign: "Dave", Campaign: "Fishin", Campaign: "Go Blackhawks", Campaign: "I'm lovin' it", Campaign: "NFL Rush Zone", Chicken Burger, Coffee, Creative, Deana's Big Dreams, Doddi the Dodo Goes to Orlondo, Fast Food, Fresh Salads, Happy Meal Choices, Marketing, Proud Papa, Snack Size Menu, The Goat Who Ate Everything)
Nestle Purina PetCare Company
Nintendo of America (1991)
(Campaign: "Legend of You", Campaign: "School's Out", Campaign: "Sleeping Problems", Creative, Digital, Nintendo DS, Nintendogs, Wii)
Norton
(Campaign: "Enjoy Your Privacy")
Pantone
(Campaign: "Pantone Queen")
Peace One Day
(Campaign: "Recipeace")
Pfizer
(Campaign: "Stay on Top of Your Game", Centrum)
Philip Morris
Procter & Gamble
(Always, Campaign: "#LikeAGirl", Campaign: "Gang Up For Good", Campaign: "Mean Stinks", Campaign: "Meanamorphosis", Mr. Clean)
Proton
Re/Max Holdings
(Campaign: "Dream With Your Eyes Open", Print, Radio, Social Media, TV)
Samsung Electronics
(Campaign: "Design Your Life", Galaxy Gear, Galaxy Note 3)
Seek
(Campaign: "Volunteer to promote volunteering", Seek Volunteer)
Sprint
(Below-The-Line, Campaign: "Everything's Important", Campaign: "I Am Unlimited", Campaign: "Lost", Campaign: "Pajamas", Campaign: "Probably Not, But Maybe", Campaign: "Thinking About You", Campaign: "Totes McGotes", Campaign: "Unlimited Love Billboard", Creative, Retail)
Symantec
(Campaign: "Stuff Theatre", Norton Internet Security)
United Nations
(Campaign: "The World Needs More", Campaign: "Under Five")
Visa
Western Digital
(Campaign: "External Hard Drives")
Wikipedia
(Knowledge is power)
 
 
 
 
 
 
 

MARKET SPECIALIZATION

  MEDIA FOCUS  
 
  TARGET MARKETS  
 
  KEY SERVICES  
Advertising
Advertising Specialties
Brand Development & Integration
 
  INDUSTRY FOCUS  
 

TWITTER

Profile: @LeoBurnett
Stats:

Followers: 62,025

Following: 823

Tweets: 2,626

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FACEBOOK

Profile: www.facebook.com/leoburnett
Stats:

Page Likes: 57,690

Talking About: 535

Check-Ins: 1,232

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COMPANY NEWS

Leo Burnett Toronto’s Judy John Named to Cann... Dec 15, 2014

Judy John, CEO and CCO of Leo Burnett Toronto has been named jury president of the Direct jury for the 2015 Cannes Lions Festival. John is the first female Canadian creative to be named jury president, and is only one of five female jury presidents...

At Next Cannes Awards, 5 of 15 Jury President... Dec 11, 2014

The Cannes Lions Festival of International Creativity is picking up the pace in recognizing the role of women in the creative process: five of 15 jury presidents at the main festival in 2015 will be women. At Cannes, and most ad festivals around the...

Clemenger BBDO Wellington ranked #2 in The Wo... Dec 14, 2014

Colenso BBDO Auckland was ranked third with 11 acceptances. For the third year in a row Leo Burnett Sydney has taken out the Agency of The Work honour. Leo Burnett Sydney had 17 acceptances making them the clear #1 this year. Leo Burnett Sydney also...

Lionsgate’s Michael Burns Joins Hasbro Board Dec 11, 2014

Here’s the latest sign that the toy and game company remains interested in Hollywood, even after it aborted its acquisition talks with DreamWorks Animation . Hasbro ’s board just elected Lionsgate Vice Chairman Michael Burns to be an independent...

Cannes Lions names 2015 presidents Dec 12, 2014

Cannes Lions, the International Festival of Creativity, has today announced the presidents that will lead juries at the 2015 edition of the awards. Commenting on the appointments, Lions Festivals’ chairman, Terry Savage, said, “We have always...

Cannes Lions names 2015 jury presidents Dec 11, 2014

Cannes Lions, the International Festival of Creativity, has announced the presidents that will lead juries at the 2015 edition of the awards. Says Lions Festivals' chairman, Terry Savage: "We have always selected the most awarded, respected global...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

ABC / Audit Bureau of Circulations

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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