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Lowe Campbell Ewald

Full Service Agency

This profile last updated 08/27/2014.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Lowe Campbell Ewald REDBOOKS Profile

Lowe Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles, New York and San Antonio, Lowe Campbell Ewald serves as the U.S. hub for the Lowe and Partners global network (90 offices, 65 countries, 5,300 employees) and partners with over 35 international, national and regional clients.

Address: 2000 Brush St Ste 601, Detroit, MI 48226
Tel: (586) 574-3400
Fax: (586) 393-4657
Website: www.lowecampbellewald.com
General Email: lowecampbellewald@lowe-ce.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

800

KEY CONTACTS [57]

NAME/EMAIL TITLE
Jim Palmer Chief Executive Officer
M. Kathleen Donald Chief Operating Officer
Barbara Yolles Chief Marketing Officer
Mark Simon Chief Creative Officer
Bernie Hogya EVP & Group Director, Creative
Janice Easton EVP & Director, Strategic Analytics
Anne Feigran EVP & Director, Strategic Planning
Kendra Mazey SVP & Group Director, Media
Ron Wachino SVP & Group Director, Creative
Kyle Smalley SVP & Manager, Advertising Production
Jennifer Thomas VP & Associate Director, Creative
James Lamerato Controller
Curtis Melville Executive Director, Creative
Iain Lanivich Group Director, Creative & Interactive
David Lockwood Group Director, Solutions Planning
Barb Rozman-Stokes Group Director, Talent Management
Jon Stewart Group Director, Creative
Tom Talbert Group Director, Media Services
Lewis Baker Senior Account Director
Marcus Martin Art Director
Eric Olis Creative Director
Joseph Witmer Account Director
Eliza Nascimento Management Supervisor
Kurt Kulas Director, Integrated Content
Jocelyn Molla Director, Media Planning
Deborah Osborne Director, Human Resources
James Sanders Director, Digital Strategy
Peter Spender Director, Business Development
Jennifer Accad Associate Director, Media Planning
Eric Bookout Associate Director, Creative
Adam Burkett Associate Director, Creative
Yoko Fujita Associate Director, Creative
Jamie Snider Associate Director, Interactive Media
Colleen Reaser Program Manager
Kelly Steed Production Manager
Cristina Cecchetti Senior Account Supervisor
Natalie Dakroub Account Supervisor
Brianna Loveland Account Supervisor
Ken Carver Supervisor, Media Buying
Chris Okroy Supervisor, Digital Media
Lindsey Thomas Supervisor, Media
Ashley Stevens Senior Account Executive
Stacey Bem Account Executive
Davina Hamilton Account Executive
Kelly Murad Specialist, Marketing & Communications
Lauren Victory Account Executive
Tim Deasy Copywriter
Jim Feltz Senior Copywriter
Joe Godard Writer
Katie Pizzimenti Media Planner
Mike Rushing Copywriter
Rod Weston Copywriter
Casey Miller Account Coordinator
Mary Ellen Krawczyk Executive Producer
Russ Scott Senior Media Planner
Ryan Shannahan Senior Media Planner
Melissa Shubert Senior Planner, Solutions

GENERAL INFO

2000 Brush St Ste 601
Detroit, MI 48226

Tel: (586) 574-3400
Fax: (586) 393-4657

www.lowecampbellewald.com

lowecampbellewald@lowe-ce.com

CLIENTS [41]

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Alltel Wireless, Little Rock, AR ( Agency of Record) (2004)
AT&T Communications Corp., Chicago, IL (1992)
(Co-Op Advertising)
Atkins Nutritionals
(Campaign: "Atkins: Eat to Succeed", Campaign: "Bird", Campaign: "Bunny", Creative, Print, TV)
Bombardier (2000)
(Co-Op Advertising)
BrassCraft (2010)
(Creative Development, Messaging, Positioning, Production, Strategy)
Carolinas Healthcare System (2012)
Carrier Corporation, Farmington, CT (Agency of Record) (2003)
Consumers Energy (Agency of Record) (2011)
De'Longhi North America
(Creative)
Detroit Lions (NFL Football Team)
(Campaign: "One Detroit. One Pride.", Creative)
Dow Building & Materials (2012)
Dow Solar (Agency of Record) (2010)
Education Achievement Authority (EAA)
(Campaign: "I Can Soar")
Edward Jones (2013)
(Integrated Communications, Recruitment Advertising)
Energy Upgrade California
FDA
General Motors Corporation, Detroit, MI (1922)
(Account Management, CRM Agency of Record, CRM Creative & Production, Cadillac, Digital, Retail Marketing)
HAVEN, Pontiac, MI (2003)
(Advertising (Pro Bono))
Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
(Campaign: "Thrive")
LifeLock (Agency of Record) (2013)
MilkPEP
(Campaign: "Mission Apolo: Built With Chocolate Milk", Print, Tagline: "Milk Life")
MotorCity Casino Hotel (Agency of Record) (2010)
National Responsible Fatherhood Clearinghouse (2006)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
NEC Technologies (2008)
(Digital)
Olympic Paint & Stain, Pittsburgh, PA (Agency of Record) (2007)
(Fully Integrated Communications)
OnStar, Detroit, MI (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
Owens Corning, Toledo, OH (2009)
(Campaign: "Easy")
Pasolivo Olive Oil (2013)
PIMCO (Agency of Record) (2012)
Unilever
The University of Michigan Health System, Ann Arbor, MI (Agency of Record) (2005)
(Campaign: "Come", Creative, Print, Strategic, TV, Video)
US Department of Education (Agency of Record) (2010)
US Environmental Protection Agency, Washington, DC (2008)
(Creative, Strategy)
US Mint, Washington, DC (Agency of Record) (2006)
US Navy (Agency of Record) (2000)
(Campaign: "America's Navy - A global force for good,", Fully Integrated Communications)
U.S. Navy Cryptology & Technology
USAA (Agency of Record) (2009)
USA.gov (FCIC) (Agency of Record) (2003)
Western Governors University
(Marketing)
 
 
 
 
 
 
 
 
 

MARKET SPECIALIZATION [87]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
Lowe And PartnersPARENTLondon, United Kingdom
Lowe Campbell EwaldCurrentDetroit, MI800
Lowe Campbell EwaldChildNew York, NY
Lowe Campbell Ewald Los AngelesChildWest Hollywood, CA40
Lowe Campbell Ewald San AntonioChildSan Antonio, TX
Siblings   
303LOWESiblingSydney, Australia140
Adventa LoweSiblingKiev, Ukraine
DLKW LoweSiblingLondon, United Kingdom75
ICC LoweSiblingParsippany, NJ250
LoweSiblingAthens, Greece
LoweSiblingQuarry Bay, China (Hong Kong)
LoweSiblingManila, Philippines100
LoweSiblingJakarta, Indonesia
LoweSiblingIstanbul, Turkey70
LoweSiblingLisbon, Portugal
LoweSiblingPetaling Jaya, Malaysia30
LoweSiblingBangkok, Thailand277
LoweSiblingHo Chi Minh City, Vietnam
Lowe AdventaSiblingMoscow, Russia
Lowe AgeSiblingVilnius, Lithuania
Lowe AgeSiblingRiga, Latvia
Lowe & PartnersSiblingBucharest, Romania
Lowe & PartnersSiblingMadrid, Spain70
Lowe Asia-PacificSiblingSingapore, Singapore
Lowe BrindforsSiblingStockholm, Sweden
Lowe BullSiblingJohannesburg, South Africa
Lowe ChinaSiblingShanghai, China
Lowe GGKSiblingVienna, Austria40
Lowe GGKSiblingBratislava, Slovakia
Lowe GinkgoSiblingMontevideo, Uruguay
Lowe LDBSiblingColombo, Sri Lanka53
Lowe LintasSiblingMumbai, India
Lowe MENASiblingDubai, United Arab Emirates
Lowe PirellaSiblingRome, Italy
Lowe Pirella FronzoniSiblingMilan, Italy60
Lowe PolandSiblingWarsaw, Poland100
Lowe PortaSiblingSantiago, Chile
Lowe ProferoSiblingLondon, United Kingdom250
Lowe RaufSiblingKarachi, Pakistan
Lowe RocheSiblingToronto, Canada50
Lowe ScanadSiblingNairobi, Kenya
Lowe SingaporeSiblingSingapore, Singapore
Lowe SSPMSiblingBogota, Colombia150
Lowe StrateusSiblingParis, France130
Lowe Swing CommunicationsSiblingSofia, Bulgaria25
Lowe TokyoSiblingTokyo, Japan100
LoweFriends ASSiblingCopenhagen, Denmark60

TWITTER

Profile: @LoweCE
Stats:

Followers: 5,992

Following: 3,836

Tweets: 2,310

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FACEBOOK

Profile: www.facebook.com/lowecampbellewald
Stats:

Page Likes: 6,347

Talking About: 71

Check-Ins: 1,215

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COMPANY NEWS

Online: Notes of Thanks Jun 25, 2014

Lowe Campbell Ewald has created a new recruitment campaign for Edward Jones, the centerpiece of which is an online video titled "Notes of Thanks," targeting individuals with 5-8 years of professional experience who would consider a career change but...

Lowe Campbell Ewald brings Detroit to Cannes Jun 17, 2014

Cannes 2014: The Campbell Ewald agency, now of Lowe Campbell Ewald, Lowe & Partners’ US outpost, was founded in Detroit in 1911 and for many years handled the bulk of the General Motors account. It currently handles Cadillac. CCO Mark Simon (left)...

Portland Vs. Detroit Vs. The Rest Of The Adve... Jun 20, 2014

CANNES, FRANCE -- The Lions Festival opened on an oddly geocentric tone here Friday morning, starting with two back-to-back sessions featuring agency executives from U.S. cities that apparently have a chip on their shoulder -- Portland-based...

The U.S. Navy Wants You — To Solve This Puzzl... Apr 28, 2014

.....Could that be a clue? Project Architeuthis comes from the Navy’s ad agency Lowe Campbell Ewald, intending to act as a commercial and awareness builder for the military branch and to boost its social media activity. Executives at the agency have...

Energy Upgrade California: Stay Golden Jun 19, 2014

Advertising Agency: Lowe Campbell Ewald, USA Chief Creative Officer: Mark Simon Executive Creative Director: Jim DiPiazza Art Director: David Whaite Copywriters: Mike Rushing, Tim Deasy Executive Producer: John Haggerty Producers: Christopher...

REVOLVING DOOR: Curtis Melville Named ECD At ... Apr 07, 2014

Lowe Campbell Ewald hired Curtis Melville as executive creative director of the agency's Detroit office. He will report to Mark Simon, chief creative officer of Lowe Campbell Ewald, and work with all agency clients. Melville joins the agency from...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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Sandra Rojas - VP, Marketing

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