Campbell Ewald - REDBOOKS Detailed Profile

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BUSINESS SUMMARY

Campbell Ewald REDBOOKS Profile

Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. They agency has offices in Detroit, Los Angeles, New York and San Antonio.

Address: 2000 Brush St Ste 601, Detroit, MI 48226
Tel: (586) 574-3400
Fax: (586) 393-4657
Website: www.c-e.com
General Email: campbell.ewald@c-e.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

600

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

KEY CONTACTS [50]

Tel: (586) 574-3400

NAME/EMAIL TITLE MORE INFO
Kevin R. Wertz President & CEO
Zenaida Torres Managing Director
Jari Auger CFO & COO
Brian Phelps Chief Operating Officer
Kari Shimmel Chief Marketing Officer
Jo Shoesmith Chief Creative Officer
Barb Rozman-Stokes Chief People Officer
Sal Taibi President, NY
David Lockwood EVP & Group Director, Strategy
Jonathan Lange EVP & Director, Account Services
Bernie Hogya EVP & Group Creative Director
Ron Wachino SVP & Group Creative Director
Jennifer Thomas VP & Associate Creative Director
Lora Stock Group Director, Social & Content Strategy
Tom Talbert Group Director, Media Services
Mary Ellen Krawczyk Executive Producer
David Bierman Creative Director & Copywriter
Joe Godard Creative Director
Eliza Nascimento Account Director
Eric Olis Creative Director
Bryan Bush Management Supervisor
Cristina Cecchetti Management Supervisor
Tom Cerroni Director, Art
Kurt Kulas Director, Integrated Content
Debbie Osborne Director, Human Resources
Meredith Snavely Director, Media Strategy
Wojtek Szumowski Director, Invention Strategy
Yoko Fujita Associate Director, Creative
Chris Marchegiani Associate Director, Planning
Colleen Reaser Program Manager
Kyle Smalley Manager, Print Production, Graphics & Copy Editing
Brianna Loveland Senior Account Supervisor
Jeff Bratton Account Supervisor
Natalie Dakroub Account Supervisor
Michelle Breese Supervisor, Media Strategy
Ken Carver Supervisor, Media Buying
Katie Pizzimenti Supervisor, Media
Ryan Shannahan Supervisor, Media
Lindsey Thomas Supervisor, Media
Davina Hamilton Senior Account Executive
Kelly Maise Account Executive
Kelly Murad Specialist, Marketing & Communications
Kelsea Wilhelm Account Executive
Tate Adams Analyst, Digital
Chelsea Leary Planner, Digital Media Campaign
Ken Walker Planner, Strategic
Jim Feltz Senior Writer
Walter Harris Group Management Supervisor
Mike Rushing Associate Creative Director
Kelly Warkentien Senior Art Director

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CLIENTS [31]

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Atkins Nutritionals, Inc. (2013)
(Atkins 40, Campaign: "Atkins: Eat to Succeed", Campaign: "Banquet", Campaign: "Bird", Campaign: "Bunny", Campaign: "Eat Well, Lose Weight--With Atkins Now You Can", Campaign: "Farmer's Market", Creative, Print, TV)
Cadillac (2013)
(CRM)
Carfax (Agency of Record)
(Creative, Strategy)
Carolinas Health Care System (2012)
Carrier Corporation, Farmington, CT (2003)
(Co-Op Advertising)
Country Inns & Suites By Carlson (Agency of Record)
Covered California (Agency of Record) (2015)
De'Longhi North America (Agency of Record) (2014)
Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
District Detroit (2014)
Dow Building & Materials (Agency of Record) (2012)
Dow Solar (Agency of Record) (2010)
Drug Enforcement Agency (2012)
Eastern Market Corporation (2014)
Energy Upgrade California (Agency of Record) (2013)
Federal Student Aid (2010)
HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Campaign: "Mr Nice Guy", Media, Print)
Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
(Campaign: "Thrive")
MilkPEP (Agency of Record) (1994)
(Broadcast, Campaign: "Built With Chocolate Milk", Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Campaign: "The Art of Rebounding", Online, Print, TV)
MotorCity Casino Hotel (Agency of Record) (2010)
National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
OnStar (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
Partnership for Drug-Free Kids
The Sun Products Corp. (1980)
Snuggle (Agency of Record)
Travelocity, Inc. (Agency of Record)
(Creative, Roaming Gnome)
Unilever (2012)
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Fruttare, I Can't Believe It's Not Butter, Knorr, Magnum, TRESemme)
US Department of Education (Agency of Record) (2010)
U.S. Fund for Unicef (2014)
US Navy (Agency of Record) (2000)
 
 
 
 
 
 
 
 
 

MARKET SPECIALIZATION [88]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
The Interpublic Group of Companies, Inc.PARENTNew York, NY49,200
Campbell EwaldCurrentDetroit, MI600
Campbell Ewald Los AngelesChildWest Hollywood, CA40
Campbell Ewald New YorkChildNew York, NY30
Campbell Ewald San AntonioChildSan Antonio, TX30
Siblings   
AFG&SiblingNew York, NY125
The Axis AgencySiblingLos Angeles, CA50
BB&M Lowe & PartnersSiblingPanama, Panama62
beauty@gothamSiblingNew York, NY180
Carmichael LynchSiblingMinneapolis, MN220
Casanova PendrillSiblingCosta Mesa, CA80
Change Communications GmbHSiblingFrankfurt am Main, Germany60
Current Lifestyle MarketingSiblingChicago, IL
Dailey & AssociatesSiblingWest Hollywood, CA100
Deutsch, Inc.SiblingNew York, NY964
DeVries GlobalSiblingNew York, NY110
FCB GlobalSiblingNew York, NY8,000
FCB HealthSiblingNew York, NY660
Fitzgerald+COSiblingAtlanta, GA120
Frank About WomenSiblingWinston Salem, NC
Frukt CommunicationsSiblingLondon, United Kingdom
FutureBrandSiblingNew York, NY75
GolinSiblingChicago, IL150
Grape CommunicationsSiblingSeoul, Korea (South)30
Hacker AgencySiblingSeattle, WA300
Hill HollidaySiblingBoston, MA373
HugeSiblingBrooklyn, NY1,000
Interactive Avenues Pvt. Ltd.SiblingMumbai, India200
IPG MediabrandsSiblingNew York, NY7,500
IW Group, Inc.SiblingWest Hollywood, CA64
Jack Morton WorldwideSiblingBoston, MA850
LOLA MullenLoweSiblingMadrid, Spain
The Martin AgencySiblingRichmond, VA483
MAS CommunicationsSiblingTa' Xbiex, Malta
McCann Erickson WorldwideSiblingNew York, NY10,300
McCann MinneapolisSiblingMinneapolis, MN300
McCann WorldgroupSiblingNew York, NY23,000
Middle East Communication Networks - MCNSiblingDubai, United Arab Emirates375
Momentum WorldwideSiblingNew York, NY2,000
MullenLowe BrasilSiblingSao Paulo, Brazil
MullenLowe GroupSiblingBoston, MA375
NAS Recruitment InnovationSiblingCleveland, OH300
OctagonSiblingNorwalk, CT825
Orion TradingSiblingNew York, NY35
PMK*BNCSiblingLos Angeles, CA30
PMK*BNCSiblingNew York, NY34
Ponce Buenos AiresSiblingBuenos Aires, Argentina70
Publicidad ComercialSiblingLa Libertad, El Salvador
R/GASiblingNew York, NY
Tierney CommunicationsSiblingPhiladelphia, PA142
TM AdvertisingSiblingDallas, TX200
Translation LLCSiblingNew York, NY50
Weber ShandwickSiblingNew York, NY2,400

TWITTER

Profile: @CampbellEwald
Stats:

Followers: 7,287

Following: 5,062

Tweets: 2,798

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FACEBOOK

Profile: www.facebook.com/campbellewald
Stats:

Page Likes: 7,332

Talking About: 16

Check-Ins: 1,954

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COMPANY NEWS

13320: CARFAX Is So Ghetto. August 29, 2016

PR Newswire reported CARFAX hired Campbell Ewald as its new White Agency of Record. We were very impressed by Campbell Ewalds work helping other companies better understand the needs of their customers, gushed CARFAX President Dick Raines. Were...

Campbell Ewald Backs New Hispanic Agency August 10, 2016

Interpublics Campbell Ewald has formed a partnership with three veteran agency executives to form a new full-service ad and PR shop called sociedAD that will focus on Hispanic consumers. The agency will be run by Jorge Moya who serves as Chief...

Reprising 'This Is Your Brain on Drugs' August 08, 2016

.....(The partnership calls that one the toughest to address.) ''There's definitely been a shift in parents wanting to answer those questions thoughtfully,'' said Jo Shoesmith, chief creative officer at Campbell Ewald, the agency that worked on the...

IHOP Restaurants to Introduce A Bold New Ad C... August 20, 2016

.....Inspired by the strong affection guests have for IHOP, the campaign will showcase the culinary innovation and breakfast leadership that has contributed to the brand's success for nearly six decades. To lead the creative strategy and direction...

IPG Creates Global Creative, Media and Digita... August 01, 2016

.....Paxton added that the company wanted a holding company team because it wanted a group of agencies that are willing to work together in an integrated fashion under the same P&L. Team Ignite, which she said pulls "from the best of the best"...

IHOP Appoints Campbell Ewald L.A. as Creative... July 29, 2016

IHOP appointed Campbell Ewald L.A. as its creative agency, following a creative review restricted to IPG agencies, AdAge reports . Campbell Ewald replaces Dailey L.A., which has been the chains creative agency since taking over for McCann L.A. in...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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Sandra Rojas - VP, Marketing

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the company's presence in the Hispanic market...

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