Lowe Campbell Ewald
Full Service Agency
This profile last updated 07/01/2015. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
Lowe Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles, New York and San Antonio, Lowe Campbell Ewald serves as the U.S. hub for the Lowe and Partners global network (90 offices, 65 countries, 5,300 employees) and partners with over 35 international, national and regional clients.
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| Ad Council PSA
(Campaign: "Fatherhood Involvement")
| Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
| AT&T Communications Corp., Chicago, IL (1992)
| Atkins Nutritionals, Inc. (2013)
(Atkins 40, Campaign: "Atkins: Eat to Succeed", Campaign: "Banquet", Campaign: "Bird", Campaign: "Bunny", Campaign: "Eat Well, Lose Weight--With Atkins Now You Can", Campaign: "Farmer's Market", Creative, Print, TV)
| Bombardier (2000)
| Carolinas Health Care System (2012)
| Carrier Corporation, Farmington, CT (Agency of Record) (2003)
|| De'Longhi North America (Agency of Record) (2014)
| Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
| District Detroit (2014)
| Dow Building & Materials (Agency of Record) (2012)
|| Dow Solar (Agency of Record) (2010)
| Drug Enforcement Agency (2012)
|| Eastern Market Corporation (2014)
| Edward Jones (2013)
(Integrated Communications, Recruitment Advertising)
| Energy Upgrade California (Agency of Record) (2013)
| Federal Student Aid (2010)
|| HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Campaign: "Mr Nice Guy", Media, Print)
| Henry Ford Health System (Agency of Record)
(Creative, Digital Advertising, Outdoor, Print, Radio, Social Media, TV)
| Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
| LifeLock (Agency of Record) (2013)
|| MilkPEP (Agency of Record) (1994)
(Broadcast, Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Campaign: "The Art of Rebounding", Online, Print, TV)
| MotorCity Casino Hotel (Agency of Record) (2010)
|| National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
| OnStar, Detroit, MI (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
| The Sun Products Corp. (1980)
Snuggle (Agency of Record)
| Unilever (2012)
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Fruttare, I Can't Believe It's Not Butter, Knorr, Magnum, TRESemme)
| The University of Michigan Health System, Ann Arbor, MI (Agency of Record) (2005)
(Campaign: "Come", Creative, Print, Strategic, TV, Video)
| US Department of Education (Agency of Record) (2010)
|| USAA (Agency of Record) (2009)
| Western Governors University (Agency of Record) (2013)
MARKET SPECIALIZATION 
|Brand Development & Integration|
|Event Planning & Marketing|
|Customer Relationship Management|
|Mullen Lowe Group||PARENT||Boston, MA||375|
|Lowe Campbell Ewald||Current||Detroit, MI||600|
|Lowe Campbell Ewald Los Angeles||Child||West Hollywood, CA||40|
|Lowe Campbell Ewald New York||Child||New York, NY||30|
|Lowe Campbell Ewald San Antonio||Child||San Antonio, TX||30|
|Lowe Roche||Sibling||Toronto, Canada||50|
|Mullen Lowe||Sibling||El Segundo, CA|
|Mullen Lowe||Sibling||Detroit, MI||210|
|Mullen Lowe||Sibling||San Francisco, CA|
|Mullen Lowe||Sibling||New York, NY|
|Mullen Lowe||Sibling||Pittsburgh, PA||50|
|Mullen Lowe||Sibling||Winston Salem, NC||165|
|Mullen Lowe Group||Sibling||London, United Kingdom|
Lowe Campbell Ewald, Kelley O’Hara ‘Take It A... May 27, 2015
Lowe Campbell Ewald — who, of course, earlier this month merged with Mullen to form Mullen Lowe Group — created a new spot for Milk Processor Education Program (MilkPEP) featuring soccer star Kelley O’Hara, entitled “Take It Away.” The spot follows...
REVOLVING DOOR: Angela Zepeda Elevated to Pre... Apr 08, 2015
Interpublic agency Lowe Campbell Ewald has named Angela Zepeda President, Chief Marketing Officer. In her new role, Zepeda, previously President, Managing Director, of Lowe Campbell Ewald’s Los Angeles office, will assume responsibility in leading...
Robin Saitz; Brainshark May 05, 2015
.....Prior to FCB Garfinkel, Cosper spent the last year developing the Game of ... REVOLVING DOOR: Jim Houck Joins Lowe Campbell Ewald As ECD On USAA Lowe Campbell Ewald hired Jim Houck as executive creative director. Based in San Antonio, Houck...
Monday Odds and Ends Apr 06, 2015
.....-PowerBar named full-service marketing agency IMRE as its social media, public relations and creative services agency of record. -Lowe Campbell Ewald appointed Angela Zepeda to the roles of president, chief marketing officer. -Buster, the and...
Lowe Campbell Ewald NY Reaches ‘Crescendo’ fo... Apr 14, 2015
Lowe Campbell Ewald New York launched a new campaign for Sun Products Snuggle, introducing the new fragrance Fresh Spring Flowers. Aside from the new scent, the campaign, entitled “Crescendo” (for some reason), isn’t really anything new from the...
People list 4.07.15 Apr 06, 2015
Angela Zepeda rises to president and CMO at Lowe Campbell Ewald Tim Hamilton becomes SVP of development at 2C Creative & Content Heather Muir becomes beauty director at Real Simple Jason Fox becomes VP of digital at Consumer Reports Bill Ridenour...