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Full Service Agency

Lowe Campbell Ewald

BUSINESS SUMMARY

Lowe Campbell Ewald REDBOOKS Profile

Lowe Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles, New York and San Antonio, Lowe Campbell Ewald serves as the U.S. hub for the Lowe and Partners global network (90 offices, 65 countries, 5,300 employees) and partners with over 35 international, national and regional clients.

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

800

CONTACT INFO [55]

Display:

NAME/EMAIL TITLE
Jim Palmer
Chief Executive Officer
M. Kathleen Donald
Chief Operating Officer
Barbara Yolles
Chief Marketing Officer
Mark Simon
Chief Creative Officer
Ken Burbary
Chief Digital Officer
Bernie Hogya
EVP & Group Director, Creative
Janice Easton
EVP & Director, Strategic Analytics
Anne Feigran
EVP & Director, Strategic Planning
Kendra Mazey
SVP & Group Director, Media
Ron Wachino
SVP & Group Director, Creative
 
 
 
 
 

GENERAL INFO

2000 Brush St Ste 601
Detroit, MI 48226

Tel: (586) 574-3400
Fax: (586) 393-4657

www.lowecampbellewald.com

lowecampbellewald@lowe-ce.com

CLIENTS [41]

Display:

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Alltel Wireless, Little Rock, AR ( Agency of Record) (2004)
AT&T Communications Corp., Chicago, IL (1992)
(Co-Op Advertising)
Atkins Nutritionals
(Campaign: "Atkins: Eat to Succeed", Campaign: "Bird", Campaign: "Bunny", Creative, Print, TV)
Bombardier (2000)
(Co-Op Advertising)
BrassCraft (2010)
(Creative Development, Messaging, Positioning, Production, Strategy)
Carolinas Healthcare System (2012)
Carrier Corporation, Farmington, CT (Agency of Record) (2003)
Consumers Energy (Agency of Record) (2011)
 
 
 
 
 
 
 
 
 

MARKET SPECIALIZATION [87]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
Lowe And PartnersPARENTLondon, United Kingdom
Lowe Campbell EwaldCurrentDetroit, MI800
Lowe Campbell EwaldChildNew York, NY
Lowe Campbell Ewald Los AngelesChildWest Hollywood, CA40
Lowe Campbell Ewald San AntonioChildSan Antonio, TX
Siblings   
303LOWESiblingSydney, Australia140
Adventa LoweSiblingKiev, Ukraine
DLKW LoweSiblingLondon, United Kingdom75
ICC LoweSiblingParsippany, NJ250
LoweSiblingIstanbul, Turkey70
LoweSiblingPetaling Jaya, Malaysia30
LoweSiblingManila, Philippines100
LoweSiblingJakarta, Indonesia
LoweSiblingHo Chi Minh City, Vietnam
LoweSiblingBangkok, Thailand277
LoweSiblingLisbon, Portugal
LoweSiblingQuarry Bay, China (Hong Kong)
LoweSiblingAthens, Greece
Lowe AdventaSiblingMoscow, Russia
Lowe AgeSiblingVilnius, Lithuania
Lowe AgeSiblingRiga, Latvia
Lowe & PartnersSiblingBucharest, Romania
Lowe & PartnersSiblingMadrid, Spain70
Lowe Asia-PacificSiblingSingapore, Singapore
Lowe BrindforsSiblingStockholm, Sweden
Lowe BullSiblingJohannesburg, South Africa
Lowe ChinaSiblingShanghai, China
Lowe GGKSiblingVienna, Austria40
Lowe GGKSiblingBratislava, Slovakia
Lowe GinkgoSiblingMontevideo, Uruguay
Lowe LDBSiblingColombo, Sri Lanka53
Lowe LintasSiblingMumbai, India
Lowe MENASiblingDubai, United Arab Emirates
Lowe PirellaSiblingRome, Italy
Lowe Pirella FronzoniSiblingMilan, Italy60
Lowe PolandSiblingWarsaw, Poland100
Lowe PortaSiblingSantiago, Chile
Lowe ProferoSiblingLondon, United Kingdom250
Lowe RaufSiblingKarachi, Pakistan
Lowe RocheSiblingToronto, Canada50
Lowe ScanadSiblingNairobi, Kenya
Lowe SingaporeSiblingSingapore, Singapore
Lowe SSPMSiblingBogota, Colombia150
Lowe StrateusSiblingParis, France130
Lowe Swing CommunicationsSiblingSofia, Bulgaria25
Lowe TokyoSiblingTokyo, Japan100
LoweFriends ASSiblingCopenhagen, Denmark60

TWITTER

Profile: @LoweCE
Stats:

Followers: 5,846

Following: 3,649

Tweets: 2,269

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FACEBOOK

Profile: www.facebook.com/lowecampbellewald
Stats:

Page Likes: 6,258

Talking About: 185

Check-Ins: 1,292

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COMPANY NEWS

Online: Notes of Thanks Jun 25, 2014

Lowe Campbell Ewald has created a new recruitment campaign for Edward Jones, the centerpiece of which is an online video titled "Notes of Thanks," targeting individuals with 5-8 years of professional experience who would consider a career change but...

Lowe Campbell Ewald brings Detroit to Cannes Jun 17, 2014

Cannes 2014: The Campbell Ewald agency, now of Lowe Campbell Ewald, Lowe & Partners’ US outpost, was founded in Detroit in 1911 and for many years handled the bulk of the General Motors account. It currently handles Cadillac. CCO Mark Simon (left)...

Portland Vs. Detroit Vs. The Rest Of The Adve... Jun 20, 2014

CANNES, FRANCE -- The Lions Festival opened on an oddly geocentric tone here Friday morning, starting with two back-to-back sessions featuring agency executives from U.S. cities that apparently have a chip on their shoulder -- Portland-based...

REVOLVING DOOR: Curtis Melville Named ECD At ... Apr 07, 2014

Lowe Campbell Ewald hired Curtis Melville as executive creative director of the agency's Detroit office. He will report to Mark Simon, chief creative officer of Lowe Campbell Ewald, and work with all agency clients. Melville joins the agency from...

Energy Upgrade California: Stay Golden Jun 19, 2014

Advertising Agency: Lowe Campbell Ewald, USA Chief Creative Officer: Mark Simon Executive Creative Director: Jim DiPiazza Art Director: David Whaite Copywriters: Mike Rushing, Tim Deasy Executive Producer: John Haggerty Producers: Christopher...

ESPN Has A Hilarious New Ad With Bubba Watson... Apr 07, 2014

.....Ad Age looks at all of the *Chevrolet* product placement in the new Marvel film "Captain America: Winter Soldier." *Lowe Campbell Ewald* hired Curtis Melville to be an executive creative director. Melville was previously EVP executive creative...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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