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BUSINESS SUMMARY

Campbell Ewald REDBOOKS Profile

Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. They agency has offices in Detroit, Los Angeles, New York and San Antonio.

Address: 2000 Brush St Ste 601, Detroit, MI 48226
Tel: (586) 574-3400
Fax: (586) 393-4657
Website: www.c-e.com
General Email: campbell.ewald@c-e.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

600

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

KEY CONTACTS [49]

Tel: (586) 574-3400

NAME/EMAIL TITLE MORE INFO
Kevin R. Wertz President
Keith Clark Managing Director
Jari Auger Chief Financial Officer
Mark Simon Chief Creative Officer
Sal Taibi President, NY
David Lockwood EVP & Group Director, Strategy
Jonathan Lange EVP & Group Account Director
Bernie Hogya EVP & Group Creative Director
Ron Wachino SVP & Group Creative Director
David Bierman Group Director, Creative
Barb Rozman-Stokes Group Director, Talent Management
Tom Talbert Group Director, Media Services
Lewis Baker Senior Director, Art
Zenaida Torres Group Account Director
Mary Ellen Krawczyk Executive Producer, Integrated
Marcus Martin Art Director & Copywriter
Yoko Fujita Art Director & Associate Creative Director
Eric Olis Creative Director
Nancy Wellinger Creative Dir & Sr Writer
Kelly Barnes Director, Corporate Communications
Janice Easton Director, Strategic Analytics
Joe Godard Director, Creative
Kurt Kulas Director, Content Development
Kendra Mazey Director, Media Planning
Debbie Osborne Director, Human Resources
Brian Phelps Director, Business Development
Kari Shimmel Director, Marketing & Planning
Meredith Snavely Director, Media Strategy
Jennifer Thomas Associate Director, Creative
Colleen Reaser Program Manager
Kyle Smalley Manager, Content Studio, Print
Cristina Cecchetti Senior Account Supervisor
Brianna Loveland Senior Account Supervisor
Jeff Bratton Account Supervisor
Natalie Dakroub Account Supervisor
Michelle Breese Supervisor, Media Strategy
Ken Carver Supervisor, Media Buying
Ryan Shannahan Supervisor, Media
Lindsey Thomas Supervisor, Media
Davina Hamilton Account Executive
Kelly Murad Specialist, Marketing & Communications
Eliza Nascimento Senior Planner, Account Management
Kayla Comstock Art Buyer
Chelsea Leary Planner-Digital Media Campaign
Jim Feltz Senior Writer
Walter Harris Group Management Supervisor
Katie Pizzimenti Senior Media Planner
Mike Rushing Associate Creative Director
Kelly Warkentien Senior Art Director

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CLIENTS [31]

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Atkins Nutritionals, Inc. (2013)
(Atkins 40, Campaign: "Atkins: Eat to Succeed", Campaign: "Banquet", Campaign: "Bird", Campaign: "Bunny", Campaign: "Eat Well, Lose Weight--With Atkins Now You Can", Campaign: "Farmer's Market", Creative, Print, TV)
Cadillac (2013)
(CRM)
Carolinas Health Care System (2012)
Carrier Corporation, Farmington, CT (2003)
(Co-Op Advertising)
Country Inns & Suites By Carlson (Agency of Record)
Covered California (Agency of Record) (2015)
De'Longhi North America (Agency of Record) (2014)
Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
District Detroit (2014)
Dow Building & Materials (Agency of Record) (2012)
Dow Solar (Agency of Record) (2010)
Drug Enforcement Agency (2012)
Eastern Market Corporation (2014)
Edward Jones (2013)
(Integrated Communications, Recruitment Advertising)
Energy Upgrade California (Agency of Record) (2013)
Federal Student Aid (2010)
HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Campaign: "Mr Nice Guy", Media, Print)
Henry Ford Health System (Agency of Record)
(Creative, Digital Advertising, Outdoor, Print, Radio, Social Media, TV)
Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
(Campaign: "Thrive")
MilkPEP (Agency of Record) (1994)
(Broadcast, Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Campaign: "The Art of Rebounding", Online, Print, TV)
MotorCity Casino Hotel (Agency of Record) (2010)
National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
OnStar (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
The Sun Products Corp. (1980)
Snuggle (Agency of Record)
Travelocity, Inc. (Agency of Record)
(Creative, Roaming Gnome)
Unilever (2012)
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Fruttare, I Can't Believe It's Not Butter, Knorr, Magnum, TRESemme)
US Department of Education (Agency of Record) (2010)
U.S. Fund for Unicef (2014)
US Navy (Agency of Record) (2000)
 
 
 
 
 
 
 
 
 

MARKET SPECIALIZATION [87]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
The Interpublic Group of Companies, Inc.PARENTNew York, NY47,400
Campbell EwaldCurrentDetroit, MI600
Campbell Ewald Los AngelesChildWest Hollywood, CA40
Campbell Ewald New YorkChildNew York, NY30
Campbell Ewald San AntonioChildSan Antonio, TX30
Siblings   
AFG&SiblingNew York, NY125
The Axis AgencySiblingLos Angeles, CA
BB&M Lowe & PartnersSiblingPanama, Panama62
beauty@gothamSiblingNew York, NY180
Carmichael LynchSiblingMinneapolis, MN220
Casanova PendrillSiblingCosta Mesa, CA80
Change Communications GmbHSiblingFrankfurt am Main, Germany60
Current Lifestyle MarketingSiblingChicago, IL
Dailey & AssociatesSiblingWest Hollywood, CA100
Deutsch, Inc.SiblingNew York, NY964
DeVries GlobalSiblingNew York, NY110
FCB GlobalSiblingNew York, NY8,000
FCB HealthSiblingNew York, NY550
Fitzgerald+COSiblingAtlanta, GA120
Frank About WomenSiblingWinston Salem, NC
Frukt CommunicationsSiblingLondon, United Kingdom
FutureBrandSiblingNew York, NY75
GolinSiblingChicago, IL150
Grape CommunicationsSiblingSeoul, Korea (South)30
Hacker AgencySiblingSeattle, WA300
Hill HollidaySiblingBoston, MA373
HugeSiblingBrooklyn, NY1,000
Interactive Avenues Pvt. Ltd.SiblingMumbai, India200
IPG MediabrandsSiblingNew York, NY7,500
IW Group, Inc.SiblingWest Hollywood, CA64
Jack Morton WorldwideSiblingBoston, MA850
Lola MadridSiblingMadrid, Spain
The Martin AgencySiblingRichmond, VA483
MAS CommunicationsSiblingTa' Xbiex, Malta
McCann Erickson WorldwideSiblingNew York, NY10,300
McCann WorldgroupSiblingNew York, NY23,000
Middle East Communication Networks - MCNSiblingDubai, United Arab Emirates375
MithunSiblingMinneapolis, MN300
Momentum WorldwideSiblingNew York, NY2,000
Mullen Lowe Brasil - Sao PauloSiblingSao Paulo, Brazil
Mullen Lowe GroupSiblingBoston, MA375
NAS Recruitment InnovationSiblingCleveland, OH300
OctagonSiblingNorwalk, CT825
Orion TradingSiblingNew York, NY35
PMK*BNCSiblingLos Angeles, CA30
PMK*BNCSiblingNew York, NY34
Ponce Buenos AiresSiblingBuenos Aires, Argentina70
Publicidad ComercialSiblingLa Libertad, El Salvador
Quadrant Communications Ltd.SiblingMumbai, India
R/GASiblingNew York, NY
Tierney CommunicationsSiblingPhiladelphia, PA142
TM AdvertisingSiblingDallas, TX200
Translation LLCSiblingNew York, NY50
Weber ShandwickSiblingNew York, NY2,400

TWITTER

Profile: @CampbellEwald
Stats:

Followers: 7,222

Following: 5,091

Tweets: 2,793

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FACEBOOK

Profile: www.facebook.com/campbellewald
Stats:

Page Likes: 7,144

Talking About: 21

Check-Ins: 1,821

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COMPANY NEWS

People list 2.01.16 January 31, 2016

Kevin Wertz rises to president at Campbell Ewald Kimm Lincoln rises to president at Nebo Jay Fielden becomes editor in chief at Esquire Politico CEO Jim VandeHei among five staff members exiting Laura Nichols becomes SVP at National Geographic...

People 2.01.16 January 31, 2016

.....As a part of the moves, site co-founder John Harris will become publisher. Campbell Ewald has promoted Kevin Wertz from president to chief executive officer, replacing the fired Jim Palmer. The agency released Palmer as a part of the fallout...

Campbell Ewald CEO fired just days after offi... January 30, 2016

The CEO of top ad agency Campbell Ewald was fired days after a 2015 email about an office 'Ghetto Day' surfaced, the company's parent announced Friday. Jim Palmer was terminated three days after the email, sent by an employee in the company's San...

Campbell Ewald CEO fired after racist e-mail ... January 29, 2016

Jan. 29--The CEO of Detroit-based advertising agency Campbell Ewald, was fired today, following news of a questionable e-mail that had been sent by a staff member -- and the loss of several high-profile accounts. The terse announcement from the...

Campbell Ewald CEO fired amid racial controve... January 29, 2016

.....DETROIT (WXYZ) - The memo was short, if not sweet. Interpublic Group (IPG) simply announced Friday that it has "terminated Jim Palmer, the CEO of Campbell Ewald, effectively immediately. Leadership of the organization will be assumed by Kevin...

Campbell Ewald Helps Atkins Reposition Its Br... January 12, 2016

.....Last August, Atkins Nutritionals signed actress Alyssa Milano as its newest spokesperson to document her weight loss after having a baby. Now, Atkins and its agency of record Campbell Ewald are introducing a new ad campaign featuring Milano...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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