Full Service Agency
This profile last updated 1/12/17. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. They agency has offices in Detroit, Los Angeles, New York and San Antonio.
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| Ad Council PSA
(Campaign: "Fatherhood Involvement")
| Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
| Atkins Nutritionals, Inc. (2013)
(Atkins 40, Campaign: "Atkins: Eat to Succeed", Campaign: "Banquet", Campaign: "Bird", Campaign: "Bunny", Campaign: "Eat Well, Lose Weight--With Atkins Now You Can", Campaign: "Farmer's Market", Creative, Print, TV)
| Cadillac (2013)
| Carfax (Agency of Record)
| Carolinas Health Care System (2012)
| Carrier Corporation, Farmington, CT (2003)
| Country Inns & Suites By Carlson (Agency of Record)
| Covered California (Agency of Record) (2015)
|| De'Longhi North America (Agency of Record) (2014)
| Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
| District Detroit (2014)
| Dow Building & Materials (Agency of Record) (2012)
|| Dow Solar (Agency of Record) (2010)
| Drug Enforcement Agency (2012)
|| Eastern Market Corporation (2014)
| Energy Upgrade California (Agency of Record) (2013)
|| Federal Student Aid (2010)
| HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Campaign: "Mr Nice Guy", Media, Print)
| Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
| MilkPEP (Agency of Record) (1994)
(Broadcast, Campaign: "Built With Chocolate Milk", Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Campaign: "The Art of Rebounding", Online, Print, TV)
| MotorCity Casino Hotel (Agency of Record) (2010)
| National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
| OnStar (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
| Partnership for Drug-Free Kids
|| The Sun Products Corp. (1980)
Snuggle (Agency of Record)
| Travelocity, Inc. (Agency of Record)
(Creative, Roaming Gnome)
| Unilever (2012)
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Fruttare, I Can't Believe It's Not Butter, Knorr, Magnum, TRESemme)
| US Department of Education (Agency of Record) (2010)
|| U.S. Fund for Unicef (2014)
| US Navy (Agency of Record) (2000)
MARKET SPECIALIZATION 
|Brand Development & Integration|
|Event Planning & Marketing|
|Customer Relationship Management|
|The Interpublic Group of Companies, Inc.||PARENT||New York, NY||49,200|
|Campbell Ewald||Current||Detroit, MI||600|
|Campbell Ewald Los Angeles||Child||West Hollywood, CA||40|
|Campbell Ewald New York||Child||New York, NY||30|
|Campbell Ewald San Antonio||Child||San Antonio, TX||30|
|SociedAD||Child||New York, NY|
|AFG&||Sibling||New York, NY||125|
|The Axis Agency||Sibling||Los Angeles, CA||50|
|BB&M Lowe & Partners||Sibling||Panama, Panama||62|
|beauty@gotham||Sibling||New York, NY||180|
|Carmichael Lynch||Sibling||Minneapolis, MN||220|
|Casanova Pendrill||Sibling||Costa Mesa, CA||80|
|Change Communications GmbH||Sibling||Frankfurt am Main, Germany||60|
|Current Lifestyle Marketing||Sibling||Chicago, IL|
|Dailey & Associates||Sibling||West Hollywood, CA||100|
|Deutsch, Inc.||Sibling||New York, NY||964|
|DeVries Global||Sibling||New York, NY||110|
|FCB Global||Sibling||New York, NY||8,000|
|FCB Health||Sibling||New York, NY||660|
|Frank About Women||Sibling||Winston Salem, NC|
|Frukt Communications||Sibling||London, United Kingdom|
|FutureBrand||Sibling||New York, NY||75|
|Grape Communications||Sibling||Seoul, Korea (South)||30|
|Hacker Agency||Sibling||Seattle, WA||300|
|Hill Holliday||Sibling||Boston, MA||373|
|Interactive Avenues Pvt. Ltd.||Sibling||Mumbai, India||200|
|IPG Mediabrands||Sibling||New York, NY||7,500|
|IW Group, Inc.||Sibling||West Hollywood, CA||64|
|Jack Morton Worldwide||Sibling||Boston, MA||850|
|LOLA MullenLowe||Sibling||Madrid, Spain|
|The Martin Agency||Sibling||Richmond, VA||486|
|MAS Communications||Sibling||Ta' Xbiex, Malta|
|McCann Erickson Worldwide||Sibling||New York, NY||10,300|
|McCann Minneapolis||Sibling||Minneapolis, MN||300|
|McCann Worldgroup||Sibling||New York, NY||23,000|
|Middle East Communication Networks - MCN||Sibling||Dubai, United Arab Emirates||375|
|Momentum Worldwide||Sibling||New York, NY||2,000|
|MullenLowe Brasil||Sibling||Sao Paulo, Brazil|
|MullenLowe Group||Sibling||Boston, MA||375|
|NAS Recruitment Innovation||Sibling||Cleveland, OH||300|
|Orion Trading||Sibling||New York, NY||35|
|PMK*BNC||Sibling||Los Angeles, CA||30|
|PMK*BNC||Sibling||New York, NY||34|
|Ponce Buenos Aires||Sibling||Buenos Aires, Argentina||70|
|Publicidad Comercial||Sibling||La Libertad, El Salvador|
|R/GA||Sibling||New York, NY|
|Tierney Communications||Sibling||Philadelphia, PA||142|
|TM Advertising||Sibling||Dallas, TX||200|
|Weber Shandwick||Sibling||New York, NY||2,400|
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Talking About: 18
MSU alum walks into strategic sector of Campb... January 18, 2017
.....From creative to production, account, strategy and more, each team comes together as one to make up an agency and make the magic happen for clients. For 2014 communications grad Ken Walker, he credits a specific class that he took as an...
See all 1 articles on January 18, 2017.
The Wall Street Journal Thinks Certain Agency... December 28, 2016
.....WSJ names Susan Credle, Robin Fitzgerald of BBDO, Jaime Robinson of Joan and Chloe Gottlieb of R/GA, but there was also Margaret Johnson, A.J. Hassan, Liz Taylor, Jo Shoesmith at Campbell Ewald, Kate Daggett at Rauxa and many more. And if were...
Packaged Goods Brands Capitalize on Cafs December 21, 2016
.....We think this idea has a lot of potential, both as a marketing vehicle but also as a business. CPG marketers have realized that tasting food outside of a shopping mindset is more memorable and adds more value to the brand, said Marcia Lorente,...
See all 1 articles on December 21, 2016.
REVOLVING DOOR: Angela Zepeda Joins Innocean ... November 14, 2016
.....Most recently, she was CEO of Quigley Simpson in Los Angeles, where she oversaw all aspects of the agency. Before that, Zepeda was chief marketing officer of Campbell Ewald Los Angeles. Zepeda has also worked for TBWA\Chiat\Day, Team One, Rapp...
New To The Marketing Menu: Brand Cafs October 20, 2016
....."We think this idea has a lot of potential, both as a marketing vehicle but also as a business." CPG marketers have realized that tasting food outside of a shopping mindset is more memorable and adds more value to the brand, said Marcia...
See all 1 articles on October 20, 2016.
Power of Urban Forum This Thursday October 11, 2016
.....Mark LaNeve, Vice President of Marketing, Sales and Service at Ford Motor Company will deliver the Luncheon Keynote Address. Erica Farber, President and CEO of the Radio Advertising Bureau, will moderate a Global Media Agency panel that...