Campbell Ewald Contacts, Clients - REDBOOKS

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BUSINESS SUMMARY

Campbell Ewald REDBOOKS Profile

Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. They agency has offices in Detroit, Los Angeles, New York and San Antonio.

Address: 2000 Brush St Ste 601, Detroit, MI 48226
Tel: (586) 574-3400
Fax: (586) 393-4657
Website: www.c-e.com
General Email: campbell.ewald@c-e.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

600

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KEY CONTACTS [42]

Tel: (586) 574-3400

NAME/EMAIL TITLE MORE INFO
Kevin R. Wertz President & CEO
Zenaida Torres Managing Director
Jari Auger CFO & COO
Brian Phelps Chief Operating Officer
Kari Shimmel CMO
Jo Shoesmith Chief Creative Officer
Barb Rozman-Stokes Chief People Officer
Sal Taibi President, NY
David Lockwood EVP & Group Director, Strategy
Jonathan Lange EVP & Director, Account Services
Bernie Hogya EVP & Group Creative Director
Ron Wachino SVP & Group Creative Director
Jennifer Thomas VP & Associate Creative Director
Lora Stock Group Director, Social & Content Strategy
Tom Talbert Group Director, Media Services
Mary Ellen Krawczyk Executive Producer
Tom Cerroni Creative Director & Art Director
David Bierman Creative Director & Copywriter
Joe Godard Creative Director
Eliza Nascimento Account Director
Bryan Bush Management Supervisor
Cristina Cecchetti Management Supervisor
Debbie Osborne Director, Human Resources
Meredith Snavely Director, Media Strategy
Wojtek Szumowski Director, Invention Strategy
Chris Marchegiani Associate Director, Planning
Lindsey Thomas Associate Director, Media Strategy
Kyle Smalley Manager, Print Production, Graphics & Copy Editing
Brianna Loveland Senior Account Supervisor
Ken Carver Supervisor, Media Buying
Katie Pizzimenti Supervisor, Media
Ryan Shannahan Supervisor, Media
Kelly Maise Account Executive
Kelly Murad Specialist, Marketing & Communications
Kelsea Wilhelm Account Executive
Tate Adams Analyst, Digital
Ken Walker Planner, Strategic, Travelocity
Jim Feltz Associate Creative Director
Yoko Fujita Associate Creative Director
Laura Rogers Group Creative Director
Mike Rushing Associate Creative Director
Kelly Warkentien Associate Creative Director

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CLIENTS [31]

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Atkins Nutritionals, Inc. (2013)
(Atkins 40, Campaign: "Atkins: Eat to Succeed", Campaign: "Banquet", Campaign: "Bird", Campaign: "Bunny", Campaign: "Eat Well, Lose Weight--With Atkins Now You Can", Campaign: "Farmer's Market", Creative, Print, TV)
Cadillac (2013)
(CRM)
Carfax (Agency of Record)
(Creative, Strategy)
Carolinas Health Care System (2012)
Carrier Corporation, Farmington, CT (2003)
(Co-Op Advertising)
Country Inns & Suites By Carlson (Agency of Record)
Covered California (Agency of Record) (2015)
De'Longhi North America (Agency of Record) (2014)
Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
District Detroit (2014)
Dow Building & Materials (Agency of Record) (2012)
Dow Solar (Agency of Record) (2010)
Drug Enforcement Agency (2012)
Eastern Market Corporation (2014)
Energy Upgrade California (Agency of Record) (2013)
Federal Student Aid (2010)
HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Campaign: "Mr Nice Guy", Media, Print)
Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
(Campaign: "Thrive")
MilkPEP (Agency of Record) (1994)
(Broadcast, Campaign: "Built With Chocolate Milk", Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Campaign: "The Art of Rebounding", Online, Print, TV)
MotorCity Casino Hotel (Agency of Record) (2010)
National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
OnStar (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
Partnership for Drug-Free Kids
The Sun Products Corp. (1980)
Snuggle (Agency of Record)
Travelocity, Inc. (Agency of Record)
(Creative, Roaming Gnome)
Unilever (2012)
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Fruttare, I Can't Believe It's Not Butter, Knorr, Magnum, TRESemme)
US Department of Education (Agency of Record) (2010)
U.S. Fund for Unicef (2014)
US Navy (Agency of Record) (2000)
 
 
 
 
 
 
 
 
 

MARKET SPECIALIZATION [88]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
The Interpublic Group of Companies, Inc.PARENTNew York, NY49,200
Campbell EwaldCurrentDetroit, MI600
Campbell Ewald Los AngelesChildWest Hollywood, CA40
Campbell Ewald New YorkChildNew York, NY30
Campbell Ewald San AntonioChildSan Antonio, TX30
SociedADChildNew York, NY
Siblings   
AFG&SiblingNew York, NY125
The Axis AgencySiblingLos Angeles, CA50
BB&M Lowe & PartnersSiblingPanama, Panama62
beauty@gothamSiblingNew York, NY180
Carmichael LynchSiblingMinneapolis, MN220
Casanova PendrillSiblingCosta Mesa, CA80
Change Communications GmbHSiblingFrankfurt am Main, Germany60
Current Lifestyle MarketingSiblingChicago, IL
Dailey & AssociatesSiblingWest Hollywood, CA100
Deutsch, Inc.SiblingNew York, NY964
DeVries GlobalSiblingNew York, NY110
FCB GlobalSiblingNew York, NY8,000
FCB HealthSiblingNew York, NY660
Fitzgerald+COSiblingAtlanta, GA120
Frank About WomenSiblingWinston Salem, NC
Frukt CommunicationsSiblingLondon, United Kingdom
FutureBrandSiblingNew York, NY75
GolinSiblingChicago, IL150
Grape CommunicationsSiblingSeoul, Korea (South)30
Hacker AgencySiblingSeattle, WA300
Hill HollidaySiblingBoston, MA373
HugeSiblingBrooklyn, NY1,000
Interactive Avenues Pvt. Ltd.SiblingMumbai, India200
IPG MediabrandsSiblingNew York, NY7,500
IW Group, Inc.SiblingWest Hollywood, CA64
Jack Morton WorldwideSiblingBoston, MA850
LOLA MullenLoweSiblingMadrid, Spain
The Martin AgencySiblingRichmond, VA486
MAS CommunicationsSiblingTa' Xbiex, Malta
McCann Erickson WorldwideSiblingNew York, NY10,300
McCann MinneapolisSiblingMinneapolis, MN300
McCann WorldgroupSiblingNew York, NY23,000
Middle East Communication Networks - MCNSiblingDubai, United Arab Emirates375
Momentum WorldwideSiblingNew York, NY2,000
MullenLowe BrasilSiblingSao Paulo, Brazil
MullenLowe GroupSiblingBoston, MA375
NAS Recruitment InnovationSiblingCleveland, OH300
OctagonSiblingNorwalk, CT825
Orion TradingSiblingNew York, NY35
PMK*BNCSiblingLos Angeles, CA30
PMK*BNCSiblingNew York, NY34
Ponce Buenos AiresSiblingBuenos Aires, Argentina70
Publicidad ComercialSiblingLa Libertad, El Salvador
R/GASiblingNew York, NY
SerumSiblingSeattle, WA
Tierney CommunicationsSiblingPhiladelphia, PA142
TM AdvertisingSiblingDallas, TX200
Weber ShandwickSiblingNew York, NY2,400

TWITTER

Profile: @CampbellEwald
Stats:

Followers: 7,324

Following: 5,036

Tweets: 2,809

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FACEBOOK

Profile: www.facebook.com/campbellewald
Stats:

Page Likes: 7,434

Talking About: 18

Check-Ins: 2,035

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INSTAGRAM

49  likes
Published At : 10/31/2016 8:08 PM
Caption : A little #Halloween fun never hurt no body! #PunnyHalloween #PunIntended #HappyHalloween #CEDET #CELA #CENY
69  likes
Published At : 10/05/2016 2:58 PM
Caption : Two decades together and counting. Cheers to your platinum year, @onstarusa! #20YearsofOnStar
52  likes
Published At : 09/21/2016 8:15 PM
Caption : Let’s all spread a little gratitude (and #happiness) today. #WorldGratitudeDay #HappyGram #Grateful #CEDet
91  likes
Published At : 09/16/2016 8:33 PM
Caption : Today we celebrated #footballweekend with a CE Chili Cook-off. With chili this good...there’s only one way to pick a winner. Actual winner (by popular vote) 🏆 Ace Casino Smoked #Brisket Habanero Chili by @jefsmith. • • • 1. Tailgate Meat Chili 2. White Chicken Chili 3. Zucchini Chili 4. Surprise Chili 5. Winning Chili 6. Va-Va-Voom Veggie Chili 7. Ace Casino Smoked Brisket Habanero Chili 8. Southwestern Turkey Chili 9. Chili with a Chance of Bacon 10. Not Your Grandma’s Chili 11. No Beans About It 12. Chicken Chili Bang Bang 13. Wawuhfodo Deer Camp Chili #Chili #WeLoveChili #ChiliCookoff #Foodie #Cornbread #Bacon #Veggie #SayCheese #NomNom #Instafood #Instagood #FootballWeekend #Tailgate #CEDet #AgencyLife #FIERCE #BeanThereDoneThat
91  likes
Published At : 02/29/2016 10:35 PM
Caption : Bagging 17,000 pounds of food to help feed 15,000 families in Southeastern Detroit with @gleanersfoodbank. #dayitforward #leapday #february29 #gleaners #CEDetroit #Detroit #volunteer
66  likes
Published At : 10/15/2015 12:58 PM
Caption : We're taking a stand against bullying & going purple! #SpiritDay #GoPurple #LGBT #BeKind #bullyingprevention
58  likes
Published At : 09/17/2015 7:57 PM
Caption : Welcome to our turf, @kelleyohara! Great working with you on #chocolatemilk. #cedetroit #buildit #fordfield #detroit #ussoccer_wnt
41  likes
Published At : 09/03/2015 2:03 PM
Caption : You never know who might be waiting to greet you in the morning... #celosangeles #campbellewald #agencylife
35  likes
Published At : 09/02/2015 2:10 PM
Caption : Morning innovation sessions with #Facebook and #Instagram. Thanks @geoffvan and @egotfredson #cedetroit #campbellewald
49  likes
Published At : 08/28/2015 8:54 PM
Caption : Representing our new look from coast-to-coast! #CEdetroit #CElosangeles #CEnewyork #CEsanantonio #CampbellEwald
54  likes
Published At : 07/24/2015 1:30 PM
Caption : Happy 314th Birthday, #Detroit! #detroitskyline #happybirthday
22  likes
Published At : 07/02/2015 5:49 PM
Caption : Great day for a @tigers game - can't beat our view! #cedetroit #tigers #detroittigers #baseball #comericapark

COMPANY NEWS

MSU alum walks into strategic sector of Campb... January 18, 2017

.....From creative to production, account, strategy and more, each team comes together as one to make up an agency and make the magic happen for clients. For 2014 communications grad Ken Walker, he credits a specific class that he took as an...


See all 1 articles on January 18, 2017.

The Wall Street Journal Thinks Certain Agency... December 28, 2016

.....WSJ names Susan Credle, Robin Fitzgerald of BBDO, Jaime Robinson of Joan and Chloe Gottlieb of R/GA, but there was also Margaret Johnson, A.J. Hassan, Liz Taylor, Jo Shoesmith at Campbell Ewald, Kate Daggett at Rauxa and many more. And if were...

Packaged Goods Brands Capitalize on Cafs December 21, 2016

.....We think this idea has a lot of potential, both as a marketing vehicle but also as a business. CPG marketers have realized that tasting food outside of a shopping mindset is more memorable and adds more value to the brand, said Marcia Lorente,...


See all 1 articles on December 21, 2016.

REVOLVING DOOR: Angela Zepeda Joins Innocean ... November 14, 2016

.....Most recently, she was CEO of Quigley Simpson in Los Angeles, where she oversaw all aspects of the agency. Before that, Zepeda was chief marketing officer of Campbell Ewald Los Angeles. Zepeda has also worked for TBWA\Chiat\Day, Team One, Rapp...

New To The Marketing Menu: Brand Cafs October 20, 2016

....."We think this idea has a lot of potential, both as a marketing vehicle but also as a business." CPG marketers have realized that tasting food outside of a shopping mindset is more memorable and adds more value to the brand, said Marcia...


See all 1 articles on October 20, 2016.

Power of Urban Forum This Thursday October 11, 2016

.....Mark LaNeve, Vice President of Marketing, Sales and Service at Ford Motor Company will deliver the Luncheon Keynote Address. Erica Farber, President and CEO of the Radio Advertising Bureau, will moderate a Global Media Agency panel that...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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