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Lowe Campbell Ewald

Full Service Agency

This profile last updated 10/20/2014.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Lowe Campbell Ewald REDBOOKS Profile

Lowe Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles, New York and San Antonio, Lowe Campbell Ewald serves as the U.S. hub for the Lowe and Partners global network (90 offices, 65 countries, 5,300 employees) and partners with over 35 international, national and regional clients.

Address: 2000 Brush St Ste 601, Detroit, MI 48226
Tel: (586) 574-3400
Fax: (586) 393-4657
Website: www.lowecampbellewald.com
General Email: lowecampbellewald@lowe-ce.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

650

KEY CONTACTS [64]

  NAME/EMAIL TITLE MORE INFO
  Kevin R. Wertz President
  Jim Palmer Chief Executive Officer
  Angela Zepeda Managing Director
  Jari Auger CFO & COO
  Mark Simon Chief Creative Officer
  Sal Taibi President, New York
  Bernie Hogya EVP & Group Director, Creative
  Jonathan Lange EVP & Group Account Director
  Ron Wachino SVP & Group Director, Creative
  Chris Balicki Mng Dir-Cadillac
  Jim DiPiazza Executive Director, Creative
  Curtis Melville Executive Director, Creative
  David Bierman Group Director, Creative
  Iain Lanivich Group Director, Creative & Digital
  David Lockwood Group Director, Strategic Planning
  Barb Rozman-Stokes Group Director, Talent Management
  Jon Stewart Group Director, Creative
  Tom Talbert Group Director, Media Services
  Lewis Baker Senior Director, Art
  Mary Ellen Krawczyk Executive Producer, Integrated
  Marcus Martin Art Director
  Eric Olis Creative Director
  Kelly Warkentien Art Director
  Joseph Witmer Account Director
  Kelly Barnes Director, Corporate Communications
  Janice Easton Director, Strategic Analytics
  Joe Godard Director, Creative
  Kurt Kulas Director, Integrated Content Development
  Kendra Mazey Director, Media Planning
  Jocelyn Molla Director, Media Planning
  Deborah Osborne Director, Talent Relations
  James Sanders Director, Digital Strategy
  Peter Spender Director, Business Development
  Jennifer Accad Associate Director, Media Planning
  Eric Bookout Associate Director, Creative
  Adam Burkett Associate Director, Creative
  Yoko Fujita Associate Director, Creative
  Jamie Snider Associate Director, Digital Media
  Jennifer Thomas Associate Director, Creative
  Colleen Reaser Program Manager
  Kelly Steed Production Manager
  Kyle Smalley Manager, Content Studio, Print
  Cristina Cecchetti Senior Account Supervisor
  Natalie Dakroub Account Supervisor
  Brianna Loveland Account Supervisor
  Nicole Reincke Account Supervisor, Digital
  Ken Carver Supervisor, Media Buying
  Chris Okroy Supervisor, Digital Media
  Lindsey Thomas Supervisor, Media
  Ashley Stevens Senior Account Executive
  Jim Feltz Senior Copywriter
  Stacey Bem Account Executive
  Davina Hamilton Account Executive
  Kelly Murad Specialist, Corporate Communications
  Eliza Nascimento Senior Planner, CRM
  Melissa Shubert Senior Planner, Strategic
  Lauren Victory Account Executive
  Tim Deasy Copywriter
  Katie Pizzimenti Media Planner
  Mike Rushing Copywriter
  Rod Weston Copywriter
  Casey Miller Assistant Account Executive
  Kristen Selasky Assistant Account Executive
  Ryan Shannahan Senior Media Planner

CLIENTS [38]

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Alltel Wireless Communications Corporation, Little Rock, AR ( Agency of Record) (2004)
AT&T Communications Corp., Chicago, IL (1992)
(Co-Op Advertising)
Atkins Nutritionals (2013)
(Campaign: "Atkins: Eat to Succeed", Campaign: "Bird", Campaign: "Bunny", Creative, Print, TV)
Bombardier (2000)
(Co-Op Advertising)
Carolinas Health Care System (2012)
Carrier Corporation, Farmington, CT (Agency of Record) (2003)
Consumers Energy (Agency of Record) (2011)
De'Longhi North America (Agency of Record) (2014)
Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
Dow Building & Materials (Agency of Record) (2012)
Dow Solar (Agency of Record) (2010)
Edward Jones (2013)
(Integrated Communications, Recruitment Advertising)
Energy Upgrade California (Agency of Record) (2013)
FDA (2012)
General Motors Corporation, Detroit, MI (1922)
Cadillac (Agency of Record)
(Creative)
HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Media, Print)
Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
(Campaign: "Thrive")
LifeLock (Agency of Record) (2013)
MilkPEP (Agency of Record)
(Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Print, TV)
MotorCity Casino Hotel (Agency of Record) (2010)
National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
NEC Technologies (2008)
(Digital)
OnStar, Detroit, MI (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
Owens Corning, Toledo, OH (Agency of Record) (2009)
(Campaign: "Easy")
Pasolivo Olive Oil (2013)
PIMCO (Agency of Record) (2012)
The Sun Products Corp.
Snuggle (Agency of Record)
Unilever
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Knorr (Agency of Record), Tresemme (Agency of Record))
The University of Michigan Health System, Ann Arbor, MI (Agency of Record) (2005)
(Campaign: "Come", Creative, Print, Strategic, TV, Video)
US Department of Education (Agency of Record) (2010)
US Mint, Washington, DC (Agency of Record) (2006)
US Navy (Agency of Record) (2000)
(Campaign: "America's Navy - A global force for good,", Fully Integrated Communications)
U.S. Navy Cryptology & Technology
USAA (Agency of Record) (2009)
USA.gov (FCIC) (Agency of Record) (2003)
Western Governors University (Agency of Record) (2013)
(Marketing)
 
 

MARKET SPECIALIZATION [87]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
Lowe And PartnersPARENTLondon, United Kingdom
Lowe Campbell EwaldCurrentDetroit, MI650
Lowe Campbell Ewald Los AngelesChildWest Hollywood, CA40
Lowe Campbell Ewald New YorkChildNew York, NY30
Lowe Campbell Ewald San AntonioChildSan Antonio, TX30
Siblings   
303LOWESiblingSydney, Australia140
Adventa LoweSiblingKiev, Ukraine
DLKW LoweSiblingLondon, United Kingdom75
ICC LoweSiblingParsippany, NJ250
LoweSiblingQuarry Bay, China (Hong Kong)
LoweSiblingLisbon, Portugal
LoweSiblingAthens, Greece
LoweSiblingManila, Philippines100
LoweSiblingJakarta, Indonesia
LoweSiblingHo Chi Minh City, Vietnam
LoweSiblingBangkok, Thailand277
LoweSiblingPetaling Jaya, Malaysia30
LoweSiblingIstanbul, Turkey70
Lowe AdventaSiblingMoscow, Russia
Lowe AgeSiblingVilnius, Lithuania
Lowe AgeSiblingRiga, Latvia
Lowe & PartnersSiblingMadrid, Spain70
Lowe & PartnersSiblingBucharest, Romania
Lowe Asia-PacificSiblingSingapore, Singapore
Lowe BrindforsSiblingStockholm, Sweden
Lowe BullSiblingJohannesburg, South Africa
Lowe ChinaSiblingShanghai, China
Lowe GGKSiblingVienna, Austria40
Lowe GGKSiblingBratislava, Slovakia
Lowe GinkgoSiblingMontevideo, Uruguay
Lowe LDBSiblingColombo, Sri Lanka53
Lowe LintasSiblingMumbai, India
Lowe MENASiblingDubai, United Arab Emirates
Lowe PirellaSiblingRome, Italy
Lowe Pirella FronzoniSiblingMilan, Italy60
Lowe PolandSiblingWarsaw, Poland100
Lowe PortaSiblingSantiago, Chile
Lowe ProferoSiblingLondon, United Kingdom250
Lowe RaufSiblingKarachi, Pakistan
Lowe RocheSiblingToronto, Canada50
Lowe ScanadSiblingNairobi, Kenya
Lowe SingaporeSiblingSingapore, Singapore
Lowe SSPMSiblingBogota, Colombia150
Lowe StrateusSiblingParis, France130
Lowe Swing CommunicationsSiblingSofia, Bulgaria25
Lowe TokyoSiblingTokyo, Japan100
LoweFriends ASSiblingCopenhagen, Denmark60

TWITTER

Profile: @LoweCE
Stats:

Followers: 6,118

Following: 3,959

Tweets: 2,376

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FACEBOOK

Profile: www.facebook.com/lowecampbellewald
Stats:

Page Likes: 6,491

Talking About: 221

Check-Ins: 1,338

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COMPANY NEWS

TV & Cinema: Nice guy Oct 13, 2014

Brand: HAVEN Media: TV Category: Public interest Agency: Lowe Geo: United States HAVEN: Nice guy Advertising Agency: Lowe Campbell Ewald, USA Chief Creative Officer: Mark Simon Group Creative Director: David Bierman Art Director: Kelly Warkentien...

REVOLVING DOOR: KSV Adds Patrick McHugh And R... Sep 29, 2014

.....Calleja will remain the lead on the OREO account in the U.S. and ... REVOLVING DOOR: Lowe Campbell Ewald Promotes Four, Including Kevin Wertz To President Lowe Campbell Ewald promoted Kevin Wertz to president, up from managing director. Wertz...

HAVEN: Crazy Oct 12, 2014

Advertising Agency: Lowe Campbell Ewald, USA Chief Creative Officer: Mark Simon Group Creative Director: David Bierman Art Director: Kelly Warkentien Copywriter: Nancy Wellinger Producer: Mary Ellen Krawczyk Account Executives: Joe Gaulzetti, Nicole...

REVOLVING DOOR: Figliulo&Partners Hires Ted A... Sep 26, 2014

.....Calleja will remain the lead on the OREO account in the U.S. and ... REVOLVING DOOR: Lowe Campbell Ewald Promotes Four, Including Kevin Wertz To President Lowe Campbell Ewald promoted Kevin Wertz to president, up from managing director. Wertz...

Haven - "Mr Nice Guy" print & OOH - (USA) Oct 11, 2014

By Dabitch on 11 Oct 2014, 18:16 Created by Lowe Campbell Ewald this out of home campaign wants to show that domestic abuse is insidious, focusing on the universal truth that victims simply don’t see it coming. The abuser is often charming, loving,...

Kevin Wertz upped to president of Lowe Campbe... Sep 24, 2014

Marketing communications agency Lowe Campbell Ewald has promoted Kevin Wertz to president. In his new role, Wertz, who was previously managing director, will assume responsibility for the leadership of the agency’s Detroit (non-automotive) and San...

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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