Campbell Ewald Contacts, Clients - REDBOOKS

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BUSINESS SUMMARY

Campbell Ewald REDBOOKS Profile

Campbell Ewald is a full service, fully integrated marketing communications agency. With a focus on helping brands make purposeful connections and driving business results, the agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, custom publishing (print, tablet interactive apps); retail and experiential marketing; and media planning and buying. They agency has offices in Detroit, Los Angeles, New York and San Antonio.

Address: 2000 Brush St Ste 601, Detroit, MI 48226
Tel: (586) 574-3400
Fax: (586) 393-4657
Website: www.c-e.com
General Email: campbell.ewald@c-e.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1911

EMPLOYEES

600

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KEY CONTACTS [43]

Tel: (586) 574-3400

NAME/EMAIL TITLE MORE INFO
Kevin R. Wertz President & CEO
Zenaida Torres Managing Director
Jari Auger CFO & COO
Brian Phelps Chief Operating Officer
Kari Shimmel Chief Marketing Officer
Jo Shoesmith Chief Creative Officer
Barb Rozman-Stokes Chief People Officer
Sal Taibi President, NY
Jonathan Lange EVP & Director, Account Services
Bernie Hogya EVP & Group Creative Director
Ron Wachino SVP & Group Creative Director
Tom Talbert Managing Director, Media
Jennifer Thomas VP & Associate Creative Director
Lora Stock Group Director, Social & Content Strategy
Colin Padden Group Account Director
Mary Ellen Krawczyk Executive Producer
Tom Cerroni Creative Director & Art Director
David Bierman Creative Director & Copywriter
Joe Godard Creative Director
Eliza Nascimento Account Director
Bryan Bush Management Supervisor
Cristina Cecchetti Management Supervisor
Nicole Kuhnlein Director, Digital Solutions
Debbie Osborne Director, Human Resources
Meredith Snavely Director, Media Strategy
Wojtek Szumowski Director, Invention Strategy
Christopher Elkjar Associate Director, Creative
Chris Marchegiani Associate Director, Planning
Lindsey Thomas Associate Director, Media Strategy
Kyle Smalley Manager, Print Production, Graphics & Copy Editing
Ken Carver Supervisor, Media Buying
Katie Pizzimenti Supervisor, Media
Ryan Shannahan Supervisor, Media
Kelly Maise Account Executive
Kelly Murad Specialist, Marketing & Communications
Kelsea Wilhelm Account Executive
Tate Adams Analyst, Digital
Jim Feltz Associate Creative Director
Yoko Fujita Associate Creative Director
Brianna Loveland Associate Account Director
Laura Rogers Group Creative Director
Mike Rushing Associate Creative Director
Kelly Warkentien Associate Creative Director

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CLIENTS [32]

Ad Council PSA
(Campaign: "Fatherhood Involvement")
Allina Health (2011)
(Brand Identity, Messaging, Positioning, Strategy)
Atkins Nutritionals, Inc. (2013)
(Atkins 40, Campaign: "Atkins: Eat to Succeed", Campaign: "Banquet", Campaign: "Bird", Campaign: "Bunny", Campaign: "Eat Well, Lose Weight--With Atkins Now You Can", Campaign: "Farmer's Market", Creative, Print, TV)
Cadillac (2013)
(CRM)
Carfax (Agency of Record)
(Creative, Strategy)
Carolinas Health Care System (2012)
Carrier Corporation, Farmington, CT (2003)
(Co-Op Advertising)
Country Inns & Suites By Carlson (Agency of Record)
Covered California (Agency of Record) (2015)
De'Longhi North America (Agency of Record) (2014)
Detroit Lions (NFL Football Team) (2013)
(Campaign: "One Detroit. One Pride.", Creative)
District Detroit (2014)
Dow Building & Materials (Agency of Record) (2012)
Dow Solar (Agency of Record) (2010)
Drug Enforcement Agency (2012)
Eastern Market Corporation (2014)
Energy Upgrade California (Agency of Record) (2013)
Federal Student Aid (2010)
HAVEN, Pontiac, MI (2002)
(Advertising (Pro Bono), Campaign: "Live Without Fear", Campaign: "Mr Nice Guy", Media, Print)
Henkel
(Snuggle)
Kaiser Permanente, Oakland, CA (Agency of Record) (2003)
(Campaign: "Thrive")
MilkPEP (Agency of Record) (1994)
(Broadcast, Campaign: "Built With Chocolate Milk", Campaign: "Milk Life", Campaign: "Milk Mustache", Campaign: "Mission Apolo: Built With Chocolate Milk", Campaign: "Quaker Up", Campaign: "The Art of Rebounding", Online, Print, TV)
MotorCity Casino Hotel (Agency of Record) (2010)
National Responsible Fatherhood Clearinghouse (2002)
(Advertising (Pro Bono), Campaign: "Big Night", Campaign: "Reunion")
OnStar (Agency of Record) (1997)
(Campaign: "Connected by OnStar", Campaign: "Crash", Campaign: "Joyride", Campaign: "Sandman", Print, Radio, Social Media)
Partnership for Drug-Free Kids
The Sun Products Corp. (1980)
Snuggle (Agency of Record)
Travelocity, Inc. (Agency of Record)
(Creative, Roaming Gnome)
Unilever (2012)
Becel (Agency of Record)
(Clear (Agency of Record), Country Crock (Agency of Record), Degree (Agency of Record), Fruttare, I Can't Believe It's Not Butter, Knorr, Magnum, TRESemme)
US Department of Education (Agency of Record) (2010)
U.S. Fund for Unicef (2014)
US Navy (Agency of Record) (2000)
 
 
 
 
 
 
 
 

MARKET SPECIALIZATION [88]

  MEDIA FOCUS  
Above-the-Line
Below-the-Line
Broadcast
Business Publications
 
  TARGET MARKETS  
Business-To-Business
College
Consumer Marketing
Direct-to-Consumer
High Technology
 
  KEY SERVICES  
Advertising
Brand Development & Integration
Communications
Content
Event Planning & Marketing
 
  INDUSTRY FOCUS  
Automotive
Customer Relationship Management
Education
Environmental
Fashion/Apparel
 

CORPORATE FAMILY

COMPANY RELATIONSHIP LOCATION EMPLOYEES
The Interpublic Group of Companies, Inc.PARENTNew York, NY49,200
Campbell EwaldCurrentDetroit, MI600
Campbell Ewald Los AngelesChildWest Hollywood, CA40
Campbell Ewald New YorkChildNew York, NY30
Campbell Ewald San AntonioChildSan Antonio, TX30
SociedADChildNew York, NY
Siblings   
AFG&SiblingNew York, NY125
The Axis AgencySiblingLos Angeles, CA50
BB&M Lowe & PartnersSiblingPanama, Panama62
beauty@gothamSiblingNew York, NY180
Carmichael LynchSiblingMinneapolis, MN220
Casanova PendrillSiblingCosta Mesa, CA80
Change Communications GmbHSiblingFrankfurt am Main, Germany60
Current Lifestyle MarketingSiblingChicago, IL
Dailey & AssociatesSiblingWest Hollywood, CA100
Deutsch, Inc.SiblingNew York, NY964
DeVries GlobalSiblingNew York, NY110
FCB GlobalSiblingNew York, NY8,000
FCB HealthSiblingNew York, NY660
Fitzgerald+COSiblingAtlanta, GA120
Frank About WomenSiblingWinston Salem, NC
Frukt CommunicationsSiblingLondon, United Kingdom
FutureBrandSiblingNew York, NY75
GolinSiblingChicago, IL150
Grape CommunicationsSiblingSeoul, Korea (South)30
Hacker AgencySiblingSeattle, WA300
Hill HollidaySiblingBoston, MA373
HugeSiblingBrooklyn, NY1,000
Interactive Avenues Pvt. Ltd.SiblingMumbai, India200
IPG MediabrandsSiblingNew York, NY7,500
IW Group, Inc.SiblingWest Hollywood, CA64
Jack Morton WorldwideSiblingBoston, MA850
LOLA MullenLoweSiblingMadrid, Spain
The Martin AgencySiblingRichmond, VA486
MAS CommunicationsSiblingTa' Xbiex, Malta
McCann Erickson WorldwideSiblingNew York, NY10,300
McCann MinneapolisSiblingMinneapolis, MN300
McCann WorldgroupSiblingNew York, NY23,000
Middle East Communication Networks - MCNSiblingDubai, United Arab Emirates375
Momentum WorldwideSiblingNew York, NY2,000
MullenLowe BrasilSiblingSao Paulo, Brazil
MullenLowe GroupSiblingBoston, MA375
NAS Recruitment InnovationSiblingCleveland, OH300
OctagonSiblingNorwalk, CT825
Orion TradingSiblingNew York, NY35
PMK*BNCSiblingLos Angeles, CA30
PMK*BNCSiblingNew York, NY34
Ponce Buenos AiresSiblingBuenos Aires, Argentina70
Publicidad ComercialSiblingLa Libertad, El Salvador
R/GASiblingNew York, NY
SerumSiblingSeattle, WA
Tierney CommunicationsSiblingPhiladelphia, PA142
TM AdvertisingSiblingDallas, TX200
Weber ShandwickSiblingNew York, NY2,400

TWITTER

Profile: @CampbellEwald
Stats:

Followers: 7,380

Following: 5,031

Tweets: 2,817

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FACEBOOK

Profile: www.facebook.com/campbellewald
Stats:

Page Likes: 7,461

Talking About: 16

Check-Ins: 2,064

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INSTAGRAM

126  likes
Published At : 03/17/2017 8:33 PM
Caption : We’re (beer) carting our way into the weekend. #Cheers
122  likes
Published At : 03/17/2017 5:53 PM
Caption : Our version of the #Irish #Jig. #HappyStPatricksDay #CEDET #CELA #CENY
119  likes
Published At : 03/14/2017 3:40 PM
Caption : 3.14159265359...oh never mind, just give us the pie. #HappyPiDay #CEDET #CELA #CENY
63  likes
Published At : 10/31/2016 8:08 PM
Caption : A little #Halloween fun never hurt no body! #PunnyHalloween #PunIntended #HappyHalloween #CEDET #CELA #CENY
76  likes
Published At : 10/05/2016 2:58 PM
Caption : Two decades together and counting. Cheers to your platinum year, @onstarusa! #20YearsofOnStar
57  likes
Published At : 09/21/2016 8:15 PM
Caption : Let’s all spread a little gratitude (and #happiness) today. #WorldGratitudeDay #HappyGram #Grateful #CEDet
95  likes
Published At : 09/16/2016 8:33 PM
Caption : Today we celebrated #footballweekend with a CE Chili Cook-off. With chili this good...there’s only one way to pick a winner. Actual winner (by popular vote) 🏆 Ace Casino Smoked #Brisket Habanero Chili by @jefsmith. • • • 1. Tailgate Meat Chili 2. White Chicken Chili 3. Zucchini Chili 4. Surprise Chili 5. Winning Chili 6. Va-Va-Voom Veggie Chili 7. Ace Casino Smoked Brisket Habanero Chili 8. Southwestern Turkey Chili 9. Chili with a Chance of Bacon 10. Not Your Grandma’s Chili 11. No Beans About It 12. Chicken Chili Bang Bang 13. Wawuhfodo Deer Camp Chili #Chili #WeLoveChili #ChiliCookoff #Foodie #Cornbread #Bacon #Veggie #SayCheese #NomNom #Instafood #Instagood #FootballWeekend #Tailgate #CEDet #AgencyLife #FIERCE #BeanThereDoneThat
93  likes
Published At : 02/29/2016 10:35 PM
Caption : Bagging 17,000 pounds of food to help feed 15,000 families in Southeastern Detroit with @gleanersfoodbank. #dayitforward #leapday #february29 #gleaners #CEDetroit #Detroit #volunteer
67  likes
Published At : 10/15/2015 12:58 PM
Caption : We're taking a stand against bullying & going purple! #SpiritDay #GoPurple #LGBT #BeKind #bullyingprevention
62  likes
Published At : 09/17/2015 7:57 PM
Caption : Welcome to our turf, @kelleyohara! Great working with you on #chocolatemilk. #cedetroit #buildit #fordfield #detroit #ussoccer_wnt
42  likes
Published At : 09/03/2015 2:03 PM
Caption : You never know who might be waiting to greet you in the morning... #celosangeles #campbellewald #agencylife
35  likes
Published At : 09/02/2015 2:10 PM
Caption : Morning innovation sessions with #Facebook and #Instagram. Thanks @geoffvan and @egotfredson #cedetroit #campbellewald

COMPANY NEWS

Initial selection of New York Festivals International Advertising Awards executive jury March 04, 2017

The New York Festivals International Advertising Awards has announced the initial selection of 12 members of the executive jury for the 2017 awards... They are: - Nils Andersson, Asia creative president and Greater China president, TBWA\Asia - Frank...


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People In This Article: Jo Shoesmith


See all 1 articles on March 04, 2017.

New York Festivals International Advertising Awards Announces First Twelve Members of the 2017 Executive Jury March 03, 2017

New York Festivals International Advertising Awards® announced the first twelve members of the 2017 Executive Jury. These prominent creative officers and executive creative directors from the world’s foremost advertising agencies will...


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People In This Article: Jo Shoesmith


See all 1 articles on March 03, 2017.

Aussie expat Jo Shoesmith, CCO, Campbell Ewald to sit on New York Festival's exec jury March 01, 2017

Aussie expat Jo Shoesmith (left), who started her career at Clemenger BBDO, Melbourne in the 90s and is now chief creative officer at Campbell Ewald, North America has been picked as one of the first twelve executive jury members for New York...


www.campaignbrief.com

People In This Article: Jo Shoesmith


See all 1 articles on March 01, 2017.

Digital: Serenades, 1 February 15, 2017

Category: House, Garden Media: Digital Brand: Snuggle Agency: Campbell Ewald Geo: United States Agency: Campbell-Ewald, Los Angeles Country: United States of America Chief Creative Officer: Jo Shoesmith Executive Creative Director: Chip Rich Art...


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People In This Article: Christopher Elkjar , Jonathan Lange , Jo Shoesmith , Lora Stock , Nicole Kuhnlein


See all 1 articles on February 15, 2017.

Snuggle Serenades Featuring The Absolutely Adorable Snuggle Bear Singing I've Had the Time of My Life from Dirty Dancing February 09, 2017

Snuggle launched this fun interactive video campaign for Valentine's Day. Users can upload photos to create custom video Valentine's featuring the iconic Snuggle bear mascot serenading their loved one -- to the tune of famous love songs like Lovin'...


great-ads.blogspot.com

People In This Article: Jo Shoesmith , Lora Stock , Nicole Kuhnlein


See all 1 articles on February 09, 2017.

MSU alum walks into strategic sector of Campbell Ewald January 18, 2017

In the advertising industry, it can be tricky for students to decide on the concentration that best suits their skillset or interests. From creative to production, account, strategy and more, each team comes together as one to make up an agency and...


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See all 1 articles on January 18, 2017.

The Wall Street Journal Thinks Certain Agency Execs and Female Creatives May Have a Great 2017 December 28, 2016

Just as the geniuses at reddit have provided us with a “megathread” of the many famous people who passed in 2016, so we can make a fairly comprehensive list of those who left the ad industry over the past 12 months. Campaign U.S. even...


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People In This Article: Jo Shoesmith


See all 1 articles on December 28, 2016.

Power of Urban Forum This Thursday October 11, 2016

Anyone looking to better understand the importance of the $1 Trillion African-American Consumer Market and the best way to connect with African-American consumers might want to attend the 16th Annual Power of Urban Radio Forum in Washington, D.C....


radioink.com

People In This Article: Tom Talbert


See all 1 articles on October 11, 2016.

IHOP Restaurants Introduce Inspired New Ad Campaign That Invites Guests to 'Eat Up Every Moment' Over Breakfast Any Time of Day October 08, 2016

Sept. 26 -- For nearly six decades, IHOP has been welcoming families and friends into its restaurants to huddle together in booths, to laugh, talk and sometimes, shed tears of joy during a surprise marriage proposal, all over a delicious breakfast,...


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People In This Article: Jo Shoesmith


See all 1 articles on October 08, 2016.

TV & Cinema: Home October 06, 2016

Product: Energy Upgrade California Agency: Campbell Ewald Jo Shoesmith, Executive Creative Director; John Haggerty, Director of Production; Josh Gold, Account Director; CJ Abell, Account Supervisor; Vanessa Witter, Associate Creative Director/Art...


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People In This Article: Jo Shoesmith


See all 1 articles on October 06, 2016.

Are Igloos The New Walled Gardens? September 29, 2016

That’s the language the “Keeping Pace With Facebook” panel at OMMA Social has been using this morning to describe the vexing problem of digital media platforms that are both providing and audience and measuring their...


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People In This Article: Lora Stock


See all 1 articles on September 29, 2016.

IHOP Restaurants Introduce Inspired New Ad Campaign That Invites Guests To 'Eat Up Every Moment' Over Breakfast Any Time Of Day September 27, 2016

Release date- 26092016 - GLENDALE, Calif. - For nearly six decades, IHOP has been welcoming families and friends into its restaurants to huddle together in booths, to laugh, talk and sometimes, shed tears of joy during a surprise marriage proposal,...


ENP Newswire

People In This Article: Jo Shoesmith


See all 1 articles on September 27, 2016.

Why Apple may have chosen McLaren over Tesla for autonomous driving September 23, 2016

With the race for autonomous vehicles heating up, Apple may make a move that could potentially help it join in on the competition faster with assistance from a boutique automotive manufacturer. The rumor mill has been turning in the automotive and...


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People In This Article: Kari Shimmel


See all 1 articles on September 23, 2016.

Tribal Worldwide at Advertising Week 2016 September 15, 2016

Advertising Week NYC is less than two weeks away and Tribal is gearing up for a great conference! Check out our speaking engagements below, and be sure to follow us on Twitter along with the hashtag #TribalatAW for live updates from the conference...


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People In This Article: Jo Shoesmith


See all 1 articles on September 15, 2016.

Campbell Ewald Appointed Agency Of Record For CARFAX September 10, 2016

By a News Reporter-Staff News Editor at Journal of Transportation -- Marketing communications agency Campbell Ewald announced that it has been named agency of record for CARFAX, the vehicle history expert for used car buyers, sellers and the...


Journal of Transportation

People In This Article: Kevin R. Wertz


See all 1 articles on September 10, 2016.

13320: CARFAX Is So Ghetto. August 29, 2016

PR Newswire reported CARFAX hired Campbell Ewald as its new White Agency of Record. “We were very impressed by Campbell Ewald’s work helping other companies better understand the needs of their customers,” gushed CARFAX President...


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People In This Article: Kevin R. Wertz


See all 1 articles on August 29, 2016.

Campbell Ewald Wins Agency of Record Duties for Carfax August 26, 2016

Vehicle history report site Carfax appointed IPG shop Campbell Ewald as its agency of record, following a review. The brand formerly worked with Y&R Chicago, which crafted this 2014 spot revealing the brand’s Car Fox mascot’s...


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People In This Article: Kevin R. Wertz


See all 1 articles on August 26, 2016.

IHOP® Restaurants to Introduce A Bold New Ad Campaign This September, Led By The Los Angeles Office Of The Award-Winning Firm Campbell Ewald August 20, 2016

By a News Reporter-Staff News Editor at Marketing Weekly News -- Leveraging the momentum built by previous advertising and marketing efforts, IHOP(®) Restaurants announced that it will introduce a bold, new campaign this September. Inspired by...


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People In This Article: Kevin R. Wertz


See all 1 articles on August 20, 2016.

IHOP® Restaurants to Introduce A Bold New Ad Campaign This September, Led By The Los Angeles Office Of The Award-Winning Firm Campbell Ewald August 18, 2016

By a News Reporter-Staff News Editor at Food Weekly News -- Leveraging the momentum built by previous advertising and marketing efforts, IHOP(®) Restaurants announced that it will introduce a bold, new campaign this September. Inspired by the...


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People In This Article: Kevin R. Wertz


See all 1 articles on August 18, 2016.

Former Campbell Ewald Chief Creative Officer Mark Simon Heads to The Yaffe Group August 15, 2016

Mark Simon, the former Campbell Ewald chief creative officer who left the IPG network in the wake of the “Ghetto Day” email controversy earlier this year, has been hired to fill the same position at The Yaffe Group of Southfield,...


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People In This Article: Jo Shoesmith


See all 1 articles on August 15, 2016.

Campbell Ewald Backs New Hispanic Agency August 10, 2016

Interpublic’s Campbell Ewald has formed a partnership with three veteran agency executives to form a new full-service ad and PR shop called sociedAD that will focus on Hispanic consumers. The agency will be run by Jorge Moya who serves as...


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People In This Article: Sal Taibi


See all 1 articles on August 10, 2016.

Iconic Anti-Drug 'Fried Egg' Spot Returns by Targeting Parents With New Messaging August 08, 2016

The Partnership for Drug-Free Kids has refreshed its famous "Fried Egg" ad for 2016. The iconic spot, which features an egg frying to demonstrate what happens to your brain when you take drugs, has a new ending that relates better with...


www.adweek.com

People In This Article: Joe Godard , Jo Shoesmith , Kelsea Wilhelm , Kevin R. Wertz , Mary Ellen Krawczyk , Tom Cerroni


See all 2 articles on August 08, 2016.

IHOP Restaurants to Introduce A Bold New Ad Campaign This September, Led By The Los Angeles Office Of The Award-Winning Firm Campbell Ewald August 02, 2016

Release date- 01082016 - GLENDALE, Calif - Leveraging the momentum built by previous advertising and marketing efforts, IHOP Restaurants announced today that it will introduce a bold, new campaign this September. Inspired by the strong affection...


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People In This Article: Kevin R. Wertz


See all 1 articles on August 02, 2016.

IPG Creates Global Creative, Media and Digital Team for Harley-Davidson August 01, 2016

Harley-Davidson has hired a newly created Interpublic Group unit named Team Ignite to handle creative, media and digital on a global and regional basis, following a competitive review. For the review, which was supported by Accenture, Harley only...


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People In This Article: Kevin R. Wertz


See all 1 articles on August 01, 2016.

13277: IHOP, IPG, IDIOTS. July 31, 2016

Advertising Age reported on the Corporate Cultural Collusion between IHOP and IPG, with the pancake seller swapping White advertising agencies within the White holding company network. “We thought about other agencies and other resources...


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People In This Article: Kevin R. Wertz


See all 1 articles on July 31, 2016.

IHOP Appoints Campbell Ewald L.A. as Creative Agency July 29, 2016

IHOP appointed Campbell Ewald L.A. as its creative agency, following a creative review restricted to IPG agencies, AdAge reports . Campbell Ewald replaces Dailey L.A., which has been the chain’s creative agency since taking over for McCann...


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People In This Article: Kevin R. Wertz


See all 1 articles on July 29, 2016.

Campbell Ewald, JWT Vet Lands at Assembly June 06, 2016

MDC Media Partners media agency Assembly appointed Kendra Mazey as managing director of its Detroit office. In the new role, she will lead all facets of the office while focusing on revenue growth and reporting to Assembly and MDC Media Partners CEO...


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People In This Article: Kevin R. Wertz


See all 1 articles on June 06, 2016.

Interpublic's Campbell Ewald Forms New Executive Team June 02, 2016

DETROIT, June 2, 2016 /PRNewswire/ -- Campbell Ewald CEO Kevin Wertz has named a cross office/cross disciplinary executive team that will oversee U.S. operations as part of the agency's long term business strategy. Announcing the promotions, Wertz,...


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People In This Article: Brian Phelps , Kari Shimmel , Lora Stock , Zenaida Torres


See all 2 articles on June 02, 2016.

Interpublic Group of Companies Terminates Palmer as CEO of Campbell Ewald (NYSE:IPG) May 11, 2016

Interpublic Group of Companies (NYSE:IPG) is up more than 1% after the company says it terminated Jim Palmer, the CEO of Campbell Ewald, effectively immediately. Leadership of the organization will be assumed by Kevin Wertz, the agency’s...


www.wallstreet.org

People In This Article: Brian Phelps , Kari Shimmel , Lora Stock , Zenaida Torres


See all 1 articles on May 11, 2016.

Aussie expat Jo Shoesmith promoted to chief creative officer role at Campbell Ewald in the US April 26, 2016

Aussie expat Jo Shoesmith, who started her career at Clemenger BBDO, Melbourne in the 90s followed by six years with Leo Burnett Melbourne and nine years at Leo Burnett Chicago, has been named chief creative officer of US based Campbell Ewald, part...


www.campaignbrief.com

People In This Article: Jo Shoesmith , Kevin R. Wertz


See all 1 articles on April 26, 2016.

Industry Update: Week(s) of April 11th & 18th April 25, 2016

Following a review, Starwood Hotels & Resorts Worldwide has selected Venables Bell & Partners to serve as global creative agency of record for its Sheraton and Westin brands. MilllerCoors has appointed 180LA as lead agency on Miller Lite,...


www.unclelefty.com

People In This Article: Jo Shoesmith


See all 3 articles on April 25, 2016.

People on the move: Hires and departures featuring Inmoji, Interpublic Group, iProspect and more April 22, 2016

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.​ Inmoji ​ Inmoji, the San Francisco and Boston-HQed branded interactive emoji company, has...


admin.thedrum.com

People In This Article: Jo Shoesmith , Kevin R. Wertz


See all 1 articles on April 22, 2016.

People list 4.22.16 April 21, 2016

Jo Shoesmith and Kevin Wertz rise at Campbell Ewald Dustin Gerdes becomes manager of analytics at Rhea + Kaiser Eric Abromson becomes ECD at Midnight Oil Josh Mandel becomes head of new creative agency ADHD Reena Ninan becomes a correspondent at CBS...


www.medialifemagazine.com

People In This Article: Jo Shoesmith , Kevin R. Wertz


See all 3 articles on April 21, 2016.

Campbell Ewald President Kevin Wertz Adds CEO Title, Succeeding Ousted Executive April 20, 2016

Campbell Ewald President Kevin Wertz has added CEO to his title, succeeding former CEO Jim Palmer, who was fired by parent company Interpublic Group in January. Mr. Wertz, who has been leading the shop since Mr. Palmer's exit, will assume the CEO...


www.brogan.com

People In This Article: Kevin R. Wertz


See all 5 articles on April 20, 2016.

Creative Works 6 April winners featuring 4Creative, WCRS, Campbell Ewald and MullenLowe London April 06, 2016

The winners of the latest Creative Works have been revealed in the 6 April issue of The Drum. Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Andy Fowler, executive...


www.thedrum.com

People In This Article: Bernie Hogya , Ron Wachino , Sal Taibi , Yoko Fujita


See all 1 articles on April 06, 2016.

TV ad: MilkPEP: Built With Chocolate Milk April 04, 2016

Professional swimmers Tyler Clary and Jessica Hardy know how to recover smart with the nutrients and high-quality protein in lowfat chocolate milk. Find out why our newest TEAM CHOCOLATE MILK athletes trust lowfat chocolate milk after tough...


www.bestadsontv.com

People In This Article: Bernie Hogya , Ron Wachino , Sal Taibi , Yoko Fujita


See all 1 articles on April 04, 2016.

Chocolate Milk Campaign Goes For Authenticity (But No Milk Moustaches) March 18, 2016

Campbell Ewald is helping MilkPep get into the Olympic spirit with the "Built With Chocolate Milk" campaign featuring USA Team Swimming athletes, Tyler Clary and Jessica Hardy. Looking to reach adult exercisers ages 18-49, with a...


www.mediapost.com

People In This Article: Sal Taibi


See all 1 articles on March 18, 2016.

59 Percent of Car Seats Are Misused and One-Third of Children Killed in Car Crashes Were Completely Unrestrained at the Time of the Crash - Their Future: TV PSA March 14, 2016

The English language PSAs, which were created pro bono by the advertising agency, Campbell Ewald, encourage parents to know for sure that their child is in the right car seat before they get in the driver’s seat. By using the tagline,...


www.coolsculpting.com

People In This Article: Ron Wachino


See all 1 articles on March 14, 2016.

2 More Clients Leave Campbell Ewald, With One Citing Agency’s Racist Email Controversy March 02, 2016

Campbell Ewald made headlines both in and out of the advertising world in January for firing CEO Jim Palmer over a staffer’s racist email, and the incident still seems to be casting a shadow over the agency. Today Adweek learned that two key...


www.760display.com

People In This Article: Kevin R. Wertz


See all 2 articles on March 02, 2016.

Campbell Ewald Wanders Wisely for Travelocity March 01, 2016

Campbell Ewald launched its first campaign for Travelocity, after winning the account last September following a review launched in July. “Do not mistake this for a vacation,” begins the familiar voice of the Travelocity gnome, at the...


www.adweek.com

People In This Article: Brianna Loveland , Brian Phelps , Chris Marchegiani , Joe Godard , Jo Shoesmith , Kari Shimmel , Kelly Maise , Kelly Warkentien , Kevin R. Wertz , Mike Rushing


See all 1 articles on March 01, 2016.

Travelocity Launches New Advertising Campaign: “Wander Wisely” February 26, 2016

After three years of encouraging travelers to “Go And Smell The Roses®,” Travelocity® today announced its newest advertising campaign which invites consumers to “Wander Wisely” in the new year. The campaign will debut...


www.virtual-strategy.com

People In This Article: Jo Shoesmith


See all 1 articles on February 26, 2016.

IPG Chief Michael Roth on Firing Campbell Ewald’s CEO and Being a Leader in Diversity February 12, 2016

When it recently came to light that agency Campbell Ewald had for several months quietly tolerated a racist email sent by a creative director, the response from parent company IPG was a swift executive decapitation. Not only was the San...


www.760display.com

People In This Article: Kevin R. Wertz


See all 1 articles on February 12, 2016.

Ruling in Campbell Ewald case could change lawsuit 'pickoff' tactic February 07, 2016

.....February 07, 2016 8:00 a.m. Updated Ruling in Campbell Ewald case could change lawsuit 'pickoff' tactic Comments Email Print Deborah Brouwer: Dismissal tactic is not widespread. A new U.S. Supreme Court ruling against Detroit-based Campbell...


www.crainsdetroit.com

People In This Article: Kevin R. Wertz


See all 1 articles on February 07, 2016.

People list 2.01.16 January 31, 2016

Kevin Wertz rises to president at Campbell Ewald Kimm Lincoln rises to president at Nebo Jay Fielden becomes editor in chief at Esquire Politico CEO Jim VandeHei among five staff members exiting Laura Nichols becomes SVP at National Geographic...


www.medialifemagazine.com

People In This Article: Kevin R. Wertz


See all 2 articles on January 31, 2016.

Campbell Ewald CEO fired just days after office ‘Ghetto Day’ email surfaced January 30, 2016

The CEO of top ad agency Campbell Ewald was fired days after a 2015 email about an office 'Ghetto Day' surfaced, the company's parent announced Friday. Jim Palmer was terminated three days after the email, sent by an employee in the company's San...


www.dailymail.co.uk

People In This Article: Kevin R. Wertz


See all 1 articles on January 30, 2016.

Kevin Wertz Assumes Leadership of Campbell Ewald January 29, 2016

New York, NY - January 29, 2016 - Interpublic Group (NYSE: IPG ) announced that it has terminated Jim Palmer, the CEO of Campbell Ewald, effectively immediately. Leadership of the organization will be assumed by Kevin Wertz, the agency's...


www.benzinga.com

People In This Article: Kevin R. Wertz


See all 3 articles on January 29, 2016.

Campbell Ewald Helps Atkins Reposition Its Brand January 12, 2016

.....Last August, Atkins Nutritionals signed actress Alyssa Milano as its newest spokesperson to document her weight loss after having a baby. Now, Atkins and its agency of record Campbell Ewald are introducing a new ad campaign featuring Milano...


www.mediapost.com

People In This Article: Jonathan Lange


See all 1 articles on January 12, 2016.

Campbell Ewald Detroit Makes More Cuts January 08, 2016

The restructuring of the Campbell Ewald organization continued this week with a small number of layoffs focused on its production department. “As we have evolved our offerings and created more comprehensive content marketing solutions for...


www.mediabistro.com

People In This Article: Wojtek Szumowski


See all 1 articles on January 08, 2016.

TV & Cinema: Overjoyed New January 06, 2016

Atkins “Happy Weight” Campaign Agency of Record: Campbell Ewald EVP Group Creative Director: Bernie Hogya SVP Group Creative Director: Ron Wachino Sr. Project Manager: Michael Schlachter Copywriter: Ron Wachino Producers: Matt Joyner...


www.coloribus.com

People In This Article: Bernie Hogya , Jonathan Lange , Ron Wachino


See all 1 articles on January 06, 2016.

Campbell Ewald picks up fuel refining giant Valero as latest client December 09, 2015

.....December 09, 2015 10:30 a.m. Updated Campbell Ewald picks up fuel refining giant Valero as latest client Comments Email Print Detroit advertising agency Campbell Ewald today said it has been hired as agency of record for San Antonio-based fuel...


www.crainsdetroit.com

People In This Article: Kevin R. Wertz


See all 1 articles on December 09, 2015.

ASSOCIATIONS

4A's / American Association of Advertising Agencies

AAF / American Advertising Federation

AD CLUB / Advertising Club of New York

ADCRAFT / Adcraft Club of Detroit

AEF / The Advertising Educational Foundation, Inc.

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