Full Service Agency
Amazon Advertising
BUSINESS SUMMARY
Amazon Advertising is a San Francisco agency focused on accelerating the growth of progressive brands. Progressive brands have big ideas about making the world a better place. They bring something new and good into peoples' lives, earning a chance at lasting devotion in return. The long-time lead agency for Kashi and P&G's Naturella, and more recently, for Nature Made Vitamins, Morningstar Farms, Bear Naked and Yogi Tea, Amazon is skilled at connecting a brand with a broader audience without losing its soul. Lynda Pearson and Millie Olson founded the agency in 1996, quickly winning strategically-critical assignments from companies like Canon, Wells Fargo and Procter & Gamble. The Publicis Groupe has been a shareholder since 2002, giving clients access to global resources and best-of-breed specialists.
STATISTICS
FOUNDED
1996
EMPLOYEES
30
ANNUAL BILLINGS:
$50,000,000
| NAME/EMAIL | TITLE | ||
|---|---|---|---|
| Millie Olson
|
Co-Founder & CEO | ||
| Lynda Pearson
|
Co-Founder & Chief Creative Officer | ||
| Connie Chen
|
Sr VP & Acct Dir-Mgmt | ||
| Jennifer Bhalla
|
Dir-Creative & Writer | ||
| Liz Paul
|
Dir-Plng | ||
| Traci Shiro
|
Assoc Dir-Creative | ||
GENERAL INFO
30 Hotaling Pl Ste 100
San Francisco, CA 94111
Tel: (415) 433-3004
Fax: (415) 433-3002
| Bear Naked, La Jolla, CA (2008) (Granola & Trail Mixes) |
Kashi Company, La Jolla, CA (2002) (Cereal , Bars, Snacks & Frozen Entrees) |
||||
| Berkeley Repertory Theater, Berkeley, CA (2008) (Theatre) |
Nature Made (Agency of Record) (Brand Positioning, Marketing, Traditional & Digital Media) |
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| CASA, Court Appointed Special Advocates for Children, Seattle, WA (Non-Profit Service Organization) |
Yogi Tea, Portland, OR (2010) |
||||
| Girl Scouts of Northern California (1997) (Non-Profit Service Organization) |
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BILLINGS BREAKDOWN
MARKET SPECIALIZATION [67]
| MEDIA FOCUS | ||
|---|---|---|
| Above-the-Line | ||
| Alternative Advertising | ||
| Below-the-Line | ||
| Broadcast | ||
| TARGET MARKETS | ||
|---|---|---|
| Affluent Market | ||
| Business-To-Business | ||
| College | ||
| Consumer Marketing | ||
| International | ||
| KEY SERVICES | ||
|---|---|---|
| Advertising | ||
| Brand Development & Integration | ||
| Communications | ||
| Consulting | ||
| Corporate Identity | ||
| INDUSTRY FOCUS | ||
|---|---|---|
| Arts | ||
| Automotive | ||
| Consumer Goods | ||
| Cosmetics | ||
| Education | ||
GOOGLE NEWS
INDUSTRY CODES
NAICS Primary
541810 - Advertising Agencies
SIC Primary
7311 - Advertising Agencies
ASSOCIATIONS
4A's / American Association of Advertising Agencies
