ABOUT US

Looking for relevant content on companies and the advertising agencies that work with them? Advertising Red Books is the source for uncovering key advertiser and agency relationships.

As a lead generation (e.g. to download marketing lists) and competitive intelligence tool, Advertising Red Books can be used to:

  • Identify agency clients
  • Locate the critical information about agency clients
  • Reveal the right contacts at those clients for prospecting
  • Find a company by searching by the brand it owns
  • Check-out the competition, and
  • Much more.

Choose a trusted source

For almost 100 years, Advertising Red Books has been providing competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.

Empower your organization

Making swift, sound decisions is a daily part of business. People throughout your organization must be armed with the knowledge needed to make informed, strategic decisions to achieve goals and stay ahead of the competition.

The uniqueness of Advertising Red Books is in our advertiser-to-agency "linkages," our in-depth agency database and our up-to-date agency and advertiser content. What types of research can you perform with Advertising Red Books and Redbooks.com™?

  • Use our agency "linkages" to help pitch your media
  • Find advertisers that use your specific types of services to identify opportunities
  • Check out your competition (agency and advertiser - we include billings, expenditures or sales)
  • Explore potential conflicting accounts
  • Find the most current names in advertiser and agency personnel for telemarketing, direct marketing, creating lead lists, populating your CRM and recruiting
  • Locate the 'owner' of a brand for cross-promotion or co-op initiatives

Conduct effortless searches

Your organization can choose to access Advertising Red Books in three formats: Web, raw data and print. By choosing the format that best fits your needs, you can get exactly the information you need - quickly and all in one place.

All of the different formats provide you access to over 15,000 U.S. and international agency profiles and 21,000 global advertiser profiles. The Web version is updated twice weekly and the print version is published twice a year with supplements.

Advertising Red Books provide current, detailed data, including:

  • Agency accounts, specializations, gross billings by media, and contact information for agency personnel
  • Advertisers with significant spend on advertising annually
  • Specific advertising data such as approximate annual advertising spend by media and agencies retained by the Advertiser
  • Information on nearly 125,000 brand names

Leverage your technology investment

Redbooks.com delivers quick and easy desktop access to current, comprehensive, and credible information. It ensures that you get the most relevant results without lengthy, complicated information searches. Download specific Agency and Advertiser data identified through custom searches. For example, narrow a search to find all marketing executives for companies within a specific state.

Since Redbooks.com is updated twice weekly, you can be confident that you have current, relevant data on this ever-changing industry right at your fingertips. And you can stay informed of recent changes and important events that can affect your strategies or business relationships with RedBooks Alerts!, an e-mail newsletter sent to our website subscribers highlighting new companies, people, accounts and name changes.

Accurate data is critical

Advertising Red Books maintains the integrity of our content by several means: direct contact to company contacts, automated processes and targeted campaigns designed to keep information as relevant and up-to-date as possible. In addition to a dedicated team which contacts each advertising agency, public relations firm, sales promotion firm, media buying company and house agency by phone at least once a year, we rely on direct feedback from agency leaders. A team of content analysts review thousands of web sites, press releases and industry magazines for breaking news from the ever-changing media world. Another focused team updates key advertiser data such as personnel, ad expenditures, contact data for agencies which work for each advertiser, etc.

It’s all in the details

Our records are extensive. Advertiser and Agency records may include all or some of the following data:

Data Content for Advertisers
  • Company Name
  • Key Personnel
  • Advertising Expenditures & Breakdown by Media
  • Advertising Agency, Products Advertised & Account Executives
  • Brand Names & Product Descriptions
  • Company Address
  • Company Website
  • Telephone
  • Company e-mail
  • E-mail for Key Personnel
  • Fax
  • S.I.C. & N.A.I.C.S. Codes
  • Business Description
  • Year Founded
  • Number of Employees
  • Sales Figure or Sales Range
  • Enhanced Company Profiles - A quick synopsis that fills you in on big picture details about a corporation. This easy-to-read paragraph will fill you in on these facts & more:
    • Is it public or private?
    • Where’s the headquarters?
    • What industry? What exactly do they do?
    • Where else do they have main offices globally?
    • Company size by number of employees & annual revenue
    • Recent news
Data Content for Advertising Agencies
  • Company Name
  • Key Personnel
  • Annual Billings & Breakdown of Billings by Media
  • Agency Client Lists, including New Accounts
  • Account Executives
  • Company Address
  • Company Website
  • Creative Blogs & URL
  • Telephone
  • Company e-mail
  • E-mail for Key Personnel
  • Fax
  • S.I.C. & N.A.I.C.S. Codes
  • Agency Specialization
  • Year Founded
  • Number of Employees
  • National Agency Associations
  • Branch Offices

Today’s marketplace is always changing

We keep pace. Our dedicated staff monitors nearly 6,600 worldwide agency parent companies, over 5,750 U.S. publicly traded companies, the top 2,000 global companies and the 300 largest U.S. private companies. Our team reviews over 13,000 worldwide news sources daily for executive and key staff member changes, account wins and losses, merger and acquisition activity, and much more.

What are the strengths of Advertising Red Books data?

  • Over 200,000 personnel are listed
  • Over 130,000 agency accounts are listed
  • Daily combing of 13,000+ news sources to catch executive changes, account wins and losses, M&A activity, etc., as the events occur
  • Customers can easily map personnel to their unique responsibility code or responsibility groups for easy searching
  • 35 search functions are available on Redbooks.com
  • Media usage breakdowns are provided
  • Data can be delivered in a raw format that allows the customer to build critical content within their own infrastructure

Choose your data delivery format

Integrate Advertising Red Books data with your own content. Our integration solutions give you the flexibility to design and manipulate the data to meet your specific requirements. We understand that not all infrastructures are the same. Every organization has the information and strategies that are unique to their business. Advertising Red Books direct data feed is ideal for the integration within a corporate database to augment other sources of information into a complete research solution. This can be integrated through your company’s web site, CRM application, Knowledge Management system, Sales Force Automation platform, corporate intranet or ERP.

The most common and recognized data delivery format is our Tab Delimited ASCII format. This file format will also come with an easy to follow file layout. The layout will show you all the data elements and will provide a clear interpolation on how we build the corporate linkage of our data. The ASCII format will ensure you easy integration into your database systems.

Direct data feeds can be delivered monthly, quarterly, semi-annually or annually. This will ensure that you have the most complete data to help you make accurate and confident decisions.

About Red Books LLC

Advertising Red Books and Redbooks.com are trademarks of Red Books LLC, used under license. Other products or services may be trademarks or registered trademarks of their respective companies.

For more information or to order, call 800-908-5395 or email use info@redbooks.com.

Advertising Red Books
PO Box 1514
Summit, NJ 07902