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The Red Books maintains the integrity of our content by several means: direct contact to company contacts, automated processes, and targeted campaigns designed to keep information fresh and as up-to-date as possible.
Agency
In addition to dedicated Content Analysts who contact each and every advertising agency, public relations firm, sales promotion and media buying company and house agency by phone at least once a year, we rely on direct feedback from agency owners themselves. Each year, mailers are sent to agencies and then returned with information that needs updating. Currently, agencies may update their data more efficiently via the web using the Update Your Listing function on the Home Page. Each Content Analyst reads industry magazines and reviews web sites and email updates for breaking news from the ever-changing media world.
Advertiser
A group of Advertiser Content Analysts review the information for each company, ensuring that we have made every effort to provide our subscribers with the most accurate content available. They work closely with the Agency Content Analysts to cross check and make sure our information is up-to-date.
Content Strategy
• Accuracy
| 100% Database Update |
Our data maintenance strategy calls for a comprehensive update on each and every unique record in the database at least once per year.
The data on the Redbooks.com site is refreshed every week. |
| Duplicate Prevention Program |
Automatic program to flag potential duplicate records from entering the database. |
| Monthly Analyst Accuracy Evaluations |
Random samples of recently updated records, called back, verified and researched by management team. |
| Database Edits & Validations |
Prevents errors at the analyst workstation. Over 40 in place with more in development. |
| Regularly Scheduled Quality Control Programs |
Scour for inconsistencies, spelling errors, etc. |
| Independent First Class Mail Deliverability Evaluation |
Performed to measure the quality of our first class mailing addresses. |
| Independent Telephone Connectivity Evaluation |
Validates how well our telephone numbers perform... do you get the company listed on the record? |
| US Post Office National Change Of Address Hygiene and Address Standardization Program |
Performed twice a year on US records to catch business moves and potential out of business records and standardize addresses to improve deliverability. |
| WebCheck - URL Evaluation |
Performed quarterly to validate company websites as working and screen for potential out of business records. |
| Tele-Ping & Area Code Hygiene |
All domestic phone numbers are "pinged" once a year to look for disconnects and area code changes. |
• Completeness
| Focus Days |
Sharply focused content "blitzes" to acquire specific data elements where opportunities have been identified outside of normal update processes. |
| Analyst Individual Schedules |
Analysts have individual ownership and accountability for a portion of the database. |
| Aggressive Goals and Objectives |
ADMV... add, delete, modify and verify.
Key data elements are monitored and evaluated for each analyst monthly. |
| Annual Report Mining |
Sourced for up-to-date key data (e.g. executives, subsidiaries, financials, etc.). |
| Sec.gov Mining |
Executives and other data elements pulled from latest annual reports: 10K’s, 20F’s and 40F’s. |
| Internet Research |
Internal team and third-party partners research PDF annual reports for extraction potential. |
| Dedicated M&A Team |
Start-To-Finish Process using news feeds and in-house research - Corporate Affiliations has a dedicated Merger and Acquisition team that tracks and resolves mergers, spin-offs, and acquisitions from the date they are announced to resolution. |
| Monthly Key Data Point Review |
Snapshot of opportunities where coverage is less than complete. |
| List Comparison |
Comparisons against widely circulated company rankings (e.g. Fortune 500). |
• Timeliness
| News Source Monitoring |
Daily monitoring from over 6,500 news sources for important company changes - We have a dedicated staff to monitor over 6,500 worldwide news sources every single day for executive and board member changes, merger and acquisition activity, IPO’s, delistings and bankruptcy filings on our most significant listings. |
| Average Age Of File |
Monthly snapshot of the average time since last comprehensive update measured against all records in the database. |
| Analyst Update In Date Order |
Oldest records updated first. |
| Multiple Touch Record Strategy |
Third-Party Vendors for file hygiene |
| 10K/20F/40F Mining |
Latest annual report, executives and other key data obtained within 3 days of availability on SEC.gov |
| Foreign Annual Report PDF Mining |
Executives and other data elements taken from latest annual report findings, scheduled to pull by fiscal year end date. |
| Internal Database Automatic Diagnostic Reports |
Flag those records that no longer meet date parameters. |
Feedback
We make our best effort to obtain information from a variety of sources: direct phone contact, web, email, automated processes, and more, and we are only as complete as the information we receive. Please let us know if something needs changing and we’ll be happy to research it further. We appreciate your assistance.
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