REDBOOKS - 500

REDBOOKS 500

The Redbooks 500 Brand Index is based on weightings of variables, including brands’ revenue, advertising spend and social media engagement.

1

Annual Sales

$25,413,000,000

Total Annual Ad Spend

$787,500,000

3,395,504

70,002,777

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2

Annual Sales

$19,162,700,000

Total Annual Ad Spend

$227,900,000

11,864,455

36,633,025

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3

Annual Sales

$32,464,000,000

Total Annual Ad Spend

$3,278,000,000

6,833,568

27,854,267

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4

Annual Sales

$12,700,000,000

Total Annual Ad Spend

$396,000,000

2,437,418

25,485,154

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5

Annual Sales

$69,495,000,000

Total Annual Ad Spend

$1,465,000,000

1,891,138

23,618,704

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6

Annual Sales

$66,001,000,000

Total Annual Ad Spend

$8,131,000,000

17,454,098

22,294,199

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7

Annual Sales

$215,639,000,000

Total Annual Ad Spend

$1,800,000,000

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8

Annual Sales

$107,006,000,000

Total Annual Ad Spend

$3,800,000,000

2,556,392

27,180,831

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9

Annual Sales

$55,632,000,000

Total Annual Ad Spend

$2,900,000,000

5,286,017

50,867,208

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10

Annual Sales

$482,130,000,000

Total Annual Ad Spend

$2,500,000,000

858,698

33,166,158

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11

Annual Sales

$63,056,000,000

Total Annual Ad Spend

$2,300,000,000

314,091

218,060

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12

Annual Sales

$0

Total Annual Ad Spend

$0

3,338,787

103,777,420

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13

Annual Sales

$28,105,000,000

Total Annual Ad Spend

$1,173,000,000

953,506

14,296,186

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14

KFC

Annual Sales

$4,220,000,000

Total Annual Ad Spend

$0

1,147,821

44,795,973

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15

Annual Sales

$0

Total Annual Ad Spend

$247,400,000

1,523,541

29,270,441

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16

Annual Sales

$85,320,000,000

Total Annual Ad Spend

$1,900,000,000

7,967,268

11,527,754

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17

BMW

Annual Sales

$85,623,336,600

Total Annual Ad Spend

$1,179,498,600

1,395,708

19,933,813

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18

Annual Sales

$451,000,000

Total Annual Ad Spend

$0

1,814,196

10,450,417

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19

Annual Sales

$0

Total Annual Ad Spend

$323,100,000

630,150

4,453,223

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20

Annual Sales

$146,801,000,000

Total Annual Ad Spend

$3,272,000,000

809,758

6,195,147

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21

Annual Sales

$0

Total Annual Ad Spend

$0

12,768,772

18,723,941

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22

Annual Sales

$4,975,722,000

Total Annual Ad Spend

$184,000,000

1,484,772

13,718,003

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23

Annual Sales

$39,528,000,000

Total Annual Ad Spend

$742,000,000

864,973

7,590,288

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24

Annual Sales

$34,441,000,000

Total Annual Ad Spend

$595,000,000

894,136

6,829,551

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25

Annual Sales

$2,216,528,000

Total Annual Ad Spend

$32,000,000

1,160,540

17,180,390

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26

Annual Sales

$8,500,000,000

Total Annual Ad Spend

$91,300,000

1,498,669

7,926,858

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27

Annual Sales

$131,620,000,000

Total Annual Ad Spend

$2,438,000,000

1,733,021

7,316,826

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28

Annual Sales

$0

Total Annual Ad Spend

$0

30,925,070

16,475,508

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29

Annual Sales

$32,053,000,000

Total Annual Ad Spend

$1,400,000,000

795,092

5,465,858

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30

Annual Sales

$197,007,000,000

Total Annual Ad Spend

$0

509,059

29,547,300

More Info

31 - 500 (For More Info, Click Brand's Link)

31.  Facebook 32.  Christian Dior 33.  H&M
34.  Wendys 35.  Kohls 36.  Chevrolet
37.  Honda 38.  Southwest Airlines 39.  JCPenney
40.  LOreal Paris 41.  Ford 42.  Zara
43.  NBA 44.  Samsung 45.  MTV
46.  eBay 47.  Intel 48.  Nissan
49.  Dunkin Donuts 50.  Jeep 51.  Lexus
52.  Netflix 53.  Motorola 54.  Cover Girl
55.  Dodge 56.  Burberry 57.  Dove
58.  Toyota 59.  Maybelline New York 60.  HP
61.  Old Navy 62.  Dell 63.  Victorias Secret
64.  Applebees 65.  Gatorade 66.  Sony
67.  Budweiser 68.  Discovery 69.  Visa
70.  Univision 71.  Dr Pepper 72.  DirecTV
73.  Walgreens 74.  Red Bull 75.  Under Armour
76.  Beats by Dr. Dre 77.  Sprint 78.  Philips
79.  Louis Vuitton 80.  HBO 81.  ToysRUs
82.  Ralph Lauren 83.  Sprite 84.  Lowes
85.  Bank of America 86.  Cadillac 87.  Sears
88.  Lancome 89.  Diet Coke 90.  HTC
91.  Olive Garden 92.  Volkswagen 93.  Dish Network
94.  Home Depot 95.  Harley-Davidson 96.  Clinique
97.  Capital One 98.  NFL 99.  Buffalo Wild Wings
100.  MasterCard 101.  Hyundai 102.  Olay
103.  Red Lobster 104.  Subaru 105.  Dairy Queen
106.  IKEA 107.  New York Times 108.  Papa Johns
109.  Mazda 110.  LG 111.  Adidas
112.  NBC 113.  Tide 114.  Citi
115.  Pampers 116.  Weight Watchers 117.  Wall Street Journal
118.  Arbys 119.  Gucci 120.  Comcast
121.  Bose 122.  Hersheys 123.  Lego
124.  Bing 125.  Infiniti 126.  Fox
127.  Sonic [Restaurant] 128.  Heineken 129.  Dolce & Gabbana
130.  Chilis Grill & Bar 131.  XFINITY 132.  Coors
133.  Calvin Klein 134.  GE 135.  Dicks Sporting Goods
136.  Outback Steakhouse 137.  Liberty Mutual 138.  Electronic Arts
139.  ExxonMobil 140.  Post 141.  Estee Lauder
142.  Gap 143.  Reeses 144.  Kmart
145.  Ask.com 146.  Nokia 147.  Mountain Dew
148.  PetSmart 149.  Marlboro 150.  US Army
151.  Tiffany 152.  Neutrogena 153.  Jaguar
154.  ABC 155.  Chrysler 156.  Prada
157.  Armani 158.  Gillette 159.  People
160.  TJ Maxx 161.  CBS 162.  Land Rover
163.  Pantene 164.  Expedia 165.  Axe
166.  Snickers 167.  Kraft 168.  Delta
169.  Lays 170.  Marshalls 171.  Nintendo
172.  Staples 173.  Shell 174.  Uber
175.  Pillsbury 176.  Tommy Hilfiger 177.  M&Ms
178.  Discover 179.  Doritos 180.  Airbnb
181.  Buick 182.  Chase 183.  Kit Kat
184.  Panera Bread 185.  Porsche 186.  Revlon
187.  HomeGoods 188.  American Airlines 189.  Yoplait
190.  CVS 191.  Wells Fargo 192.  Lenovo
193.  Wrigleys 194.  FedEx 195.  Allstate
196.  Nabisco 197.  Corona 198.  UPS
199.  Avon 200.  Febreze 201.  Blackberry
202.  Fitbit 203.  Bounty 204.  Mitsubishi
205.  Lincoln 206.  Quaker 207.  iHeartRadio
208.  State Farm 209.  Lysol 210.  Oracle
211.  Clorox 212.  Little Caesars Pizza 213.  Garnier
214.  Rolex 215.  Kia 216.  PayPal
217.  Pfizer 218.  Tresemme 219.  Esurance
220.  GMC 221.  Farmers Insurance 222.  Publix
223.  Volvo 224.  USAA 225.  IHOP
226.  Nordstrom 227.  Boeing 228.  The Weinstein Company
229.  Fiat 230.  Acura 231.  Campbells
232.  Hilton 233.  Carnival 234.  Kay Jewelers
235.  Old Spice 236.  Fidelity 237.  Kroger
238.  Geico 239.  Chevron 240.  Crest
241.  TripAdvisor 242.  Swiffer 243.  Colgate
244.  AARP 245.  Hotels.com 246.  US Navy
247.  United Airlines 248.  IBM 249.  Duracell
250.  Bacardi 251.  Royal Caribbean 252.  BP
253.  New York Life 254.  Intuit 255.  TNT
256.  Betty Crocker 257.  Jack Daniels 258.  Tropicana
259.  Bloomingdales 260.  Kayak.com 261.  Banana Republic
262.  Progressive 263.  Tylenol 264.  Secret (P&G)
265.  GNC 266.  Ferrari 267.  Vistaprint
268.  Safeway 269.  John Deere 270.  Booking.com
271.  Marriott 272.  Jack in the Box 273.  Goldman Sachs
274.  Gerber 275.  Johnnie Walker 276.  Accenture
277.  Bayer 278.  Kelloggs 279.  Proactiv
280.  Nespresso 281.  Huggies 282.  Cartier
283.  Cisco 284.  Frys Electronics 285.  Nestle
286.  Cox 287.  Hulu 288.  Zulily.com
289.  Eggo 290.  Petco 291.  Boost Mobile
292.  TGI Fridays 293.  Jetblue 294.  Charmin
295.  Gain (P&G) 296.  Panasonic 297.  TD Ameritrade
298.  Priceline 299.  Oral-B 300.  University of Phoenix
301.  Downy 302.  Office Depot 303.  Charles Schwab
304.  Sams Club 305.  Miller 306.  Procter & Gamble
307.  AstraZeneca 308.  Ancestry.com 309.  Purina
310.  Clairol 311.  Metro PCS 312.  Virgin Mobile
313.  Dennys 314.  GlaxoSmithKline 315.  Aveeno
316.  Hermes 317.  Bankrate 318.  Match.com
319.  Lululemon 320.  Arm & Hammer 321.  Nyquil
322.  Folgers 323.  SAP 324.  Michaels Stores
325.  Smirnoff 326.  Nationwide 327.  Nature Valley
328.  Merck 329.  Nescafe 330.  Carls Jr
331.  Jolly Rancher 332.  Bristol-Myers Squibb 333.  Bridgestone
334.  MetLife 335.  Sleep Number 336.  Vanguard
337.  Saks Fifth Avenue 338.  Lindt 339.  Taylor Made
340.  USPS 341.  Oscar Mayer 342.  Skechers
343.  Auto Trader 344.  Showtime 345.  Fage
346.  Payless ShoeSource 347.  Iams 348.  Dollar Shave Club
349.  Hallmark 350.  Ziploc 351.  7UP
352.  Titleist 353.  H&R Block 354.  Clear (Unilever)
355.  SquareSpace 356.  Publishers Clearing House 357.  Patron [Tequila]
358.  General Mills 359.  Johnson & Johnson 360.  Popeyes
361.  Morgan Stanley 362.  Canon 363.  Norwegian Cruise Line
364.  Crystal Light 365.  AutoZone 366.  Best Western
367.  Fisher-Price 368.  Degree 369.  American Family
370.  Cracker Barrel Old Country 371.  Sephora 372.  Ace Hardware
373.  DiGiorno 374.  Lifelock 375.  Novartis
376.  McCormick 377.  Vaseline 378.  Moet & Chandon
379.  Vidal Sassoon 380.  Aleve 381.  GoDaddy
382.  GoPro 383.  Hanes 384.  Zales
385.  Adobe 386.  Jared The Galleria Of Jewelry 387.  Amgen
388.  Michelob 389.  Prudential 390.  E*Trade
391.  Allegra 392.  Dannon 393.  Virgin Atlantic
394.  Nutrisystem 395.  TD Bank 396.  Caterpillar
397.  ADT 398.  Herbal Essences 399.  Coldwell Banker
400.  Thomson Reuters 401.  Listerine 402.  Aflac
403.  OxiClean 404.  Scottrade 405.  Heinz
406.  Angies List 407.  Glade 408.  US Cellular
409.  Hobby Lobby 410.  Holiday Inn 411.  Nikon
412.  One-A-Day 413.  Twix 414.  Burlington Coat Factory
415.  Callaway 416.  CarMax 417.  Ashley Furniture
418.  Rosetta Stone 419.  Party City 420.  Advil
421.  Firestone 422.  J.P. Morgan 423.  Rite Aid
424.  Stouffers 425.  eHarmony 426.  Dillards
427.  Mens Wearhouse 428.  Hartford 429.  Ally Bank
430.  Dyson 431.  Hidden Valley 432.  5-Hour
433.  Keebler 434.  Rooms To Go 435.  Progresso
436.  Vonage 437.  Acuvue 438.  AAA
439.  Ross Stores 440.  PNC 441.  Activision
442.  Mr. Clean 443.  Silk (WhiteWave) 444.  Sherwin-Williams
445.  Quicken 446.  Enterprise Rent-A-Car 447.  CenturyLink
448.  Clarisonic 449.  Roche 450.  1-800 Contacts
451.  OReilly Auto Parts 452.  Claritin 453.  Mucinex
454.  Overstock.com 455.  iShares 456.  Humana
457.  KitchenAid 458.  Hasbro 459.  Travelers
460.  Tostitos 461.  La-Z-Boy 462.  7-Eleven
463.  TransUnion 464.  Always (P&G) 465.  Breitling
466.  Pedigree 467.  Tyson 468.  Neiman Marcus
469.  Big 5 Sporting Goods 470.  Advance Auto Parts 471.  Re/Max
472.  Glad 473.  Siemens 474.  Xerox
475.  Mattress Firm 476.  Lyft 477.  Kleenex
478.  Mattel 479.  OfficeMax 480.  John Frieda
481.  Jell-O 482.  Pepperidge Farm 483.  Zyrtec
484.  Northwestern Mutual 485.  Head & Shoulders 486.  Empire Today
487.  Jergens 488.  Sensodyne 489.  Sleepys Mattress Store
490.  Jimmy Dean (Hillshire Foods) 491.  JoS. A. Bank 492.  Wyeth
493.  Schick 494.  Bosch 495.  DeVry
496.  Ruby Tuesday 497.  Energizer 498.  Optimum